Hello!
Generally, the products sold on e-commerce platforms include self-operated products and products sold by online sellers displayed on the platform. Since the e-commerce platform can strictly review self-operated products and has a high degree of control over the purchase, transportation, warehousing, and sales of goods, the probability of intellectual property infringement complaints is relatively low, and relevant intellectual property laws and regulations can be directly applied , thus causing less controversy.
For products sold by third-party online sellers, although the seller’s qualifications can be reviewed when entering the market, due to the low degree of control over information display and specific transaction processes on the platform, the platform receives IP infringements. There are obviously more complaints than self-operated products, causing more problems.
The specifics on preventing intellectual property infringement during cross-border e-commerce transactions are as follows:
(1) Establish a specialized intellectual property management department;
( 2) Please note when purchasing: When purchasing, you should confirm the supplier’s authorization multiple times to avoid infringement trouble.