1, brand positioning:
Lv and gucci are both high-end luxury goods in positioning. Only from this perspective, Yuki sauce thinks there is no obvious difference between the two, only the difference between what you like and what you don't like. Judging from the historical accumulation, both of them started from purses. LV was founded in France 1854, and GUCCI was founded in Italy 192 1. From the historical accumulation, Lu is obviously superior.
2. Price comparison:
To be honest, before gucci changed its design director, Yuki Sauce felt that there was still a clear gap with lv. In terms of price alone, gucci is obviously cheaper than lv, and there is a big problem that there are frequent discounts, which have a great impact on luxury goods, because consumers will depreciate rapidly after buying them.
3. Style comparison:
First of all, it must be affirmed that these two brands update their styles very quickly, and Chanel, Hermes and Prada are incomparable; At the same time, in recent years, they have also produced many classic explosions, such as lv Daphne, box bags, round cake bags and so on. Gucci has marmont series, Dionysian models, padlocks, tiger heads and so on. This is the most proud work of these two brands, which is basically acceptable to domestic consumers. ?
However, in recent years, the development of GUCCI brand in China has been as fast as that of opening up, especially after the new design director has been replaced, many classic models have been produced, and the overall price control is also very strict, which is basically the same as that of lv. So at present, the price difference between the two is not obvious. ?