Abstract: At present, Haier's "longevity refrigerator" for more than 20 years has once become a hot topic in Shanghai market. Several "Shouxing refrigerators" were introduced from one "Shouxing refrigerator". The popularity of Haier refrigerators in the Shanghai market has witnessed the gold content of the first quality gold medal in the history of refrigerators in China.
At present, Haier's "longevity refrigerator" for more than 20 years has once become a hot topic in the Shanghai market. Several "Shouxing refrigerators" were introduced from one "Shouxing refrigerator". The popularity of Haier refrigerators in the Shanghai market has witnessed the gold content of the first quality gold medal in the history of refrigerators in China. The insiders believe that refrigerator is one of the fastest expanding industries in China's household appliances industry, and it is also one of the industries with the most obvious market structure from centralization to decentralization to centralization. This relatively special industry urgently needs enterprises like Haier that are "sincere and forever" to consumers.
On "Haier Phenomenon" from the Perspective of Shanghai Market Demand
Haier refrigerator has been very popular in Shanghai market since it was the first to launch a four-star refrigerator. What is Haier refrigerator favored by Shanghai residents? Shanghai citizen Mr. Hu told reporters that Haier refrigerator has always been the refrigerator brand closest to people's lives. It is understood that when the living environment of Shanghai residents is generally tense, refrigerators are used in bedrooms, so refrigerators are required not only to dissipate heat well, but also to have low noise. Pursuing the consumption habit of high-quality life, let Shanghai residents choose refrigerators with stethoscopes and magnifying glasses. Haier's four-star refrigerator just meets the strict requirements of Shanghai residents and becomes the first choice.
Since then, in order to meet the special needs of Shanghai family kitchens, Haier has successively introduced slender "Little Prince" refrigerators and "Double Prince" refrigerators that can be freely disassembled and assembled; When Shanghai people's housing conditions improved, Haier introduced a large fluorine-free refrigerator. Later, Haier successively introduced innovative products such as antibacterial refrigerator, frequency conversion refrigerator and light wave fresh-keeping refrigerator, which were all liked by Shanghai consumers. Nowadays, with the continuous pursuit of high-quality and high-grade life demand by Shanghai consumers, Haier has launched six-door refrigerators and French side-to-side refrigerators, and launched American side-to-side refrigerators in casarte at the beginning of this year. From the product innovation of Haier refrigerator, it can be clearly seen that Shanghai consumers are constantly pursuing high-quality life, and Haier refrigerator can always meet the potential needs of Shanghai consumers in advance.
"Haier Phenomenon" from Shanghai to the whole world It is understood that in the 1980s and 1990s, there were more than 40 refrigerator brands listed in China, but the quality was not the same. Therefore, Shanghai consumers who are pursuing high-quality life have to choose refrigerators with magnifying glasses and stethoscopes, which indirectly reflects the concern about the quality of the refrigerator industry, which is also an important reason why the number of refrigerator brands listed in the middle and late 1990 s dropped sharply to 30. However, in the past 20 years, Haier refrigerators have always discovered the potential needs of Shanghai consumers in advance and continuously introduced refrigerators that can meet local needs.
In fact, "Haier phenomenon" can be seen not only in Shanghai market, but also all over the world. Casarte's American-style door-to-door refrigerator has won the favor of American consumers because of its "arbitrary" characteristics; Haier French door-to-door refrigerator was imitated by GE; In the European market, Haier Italy's three refrigerators won the German "Red Dot Award" and were evaluated by the media as "products to be copied by competitors"; In India, the price is as high as145,000 rupees (equivalent to 27,500 yuan), and Haier's French refrigerator has surpassed other world brands in price, redefining the high-end products in the Indian refrigerator market ... According to the authoritative survey published by Business Weekly, Haier has "gained considerable recognition" on a global scale.
The "Haier phenomenon" on a global scale has made Haier refrigerators enter a rapid harvest period. In the past 2007, Haier sold more than100000 refrigerators worldwide, which is equivalent to one user approving Haier with the most loyal purchase behavior every three seconds. From the first "quality gold medal" in the history of refrigerators in China to building its own world-class brand in the world, Haier refrigerators have gradually gained global recognition after being consumed by global users.