OPP (marketing plan)
Hello, friends! My name is Li Shulan, and I am very, very happy to share such a career with you on this special day, that is, "Amway career". I don't know if all the friends here are fully aware of Amway's entrepreneurial opportunities. I only know that countless people have created extraordinary lifestyles through this entrepreneurial platform. In this era of change, if you want to achieve something, only by constantly grasping the trend can you master a good entrepreneurial platform. Therefore, I want to talk to you about some future economic trends.
(1) trend
I want to give you a message. From the historical evolution, we know that this is the trend, from Britain during the industrial revolution to the rapid economic development of the United States and Japan in the 1970s, the birth of the four little dragons in Asia in the 1980s, and the great achievements of China's reform and opening up in the 1990s! In particular, the changes in economic trends indicate great opportunities for the country, society and individuals, and also create countless millionaires, multimillionaires and even billionaires in that era.
According to the latest report, Qiu Xiaohua of the China Bureau of Statistics and a famous American futurist predict that China will become the world's largest economy in 2045! The so-called BRIC countries, namely China, Indian, Russian and Brazil, will have the greatest development potential in the future. The report shows that the economies of these four countries will grow at an annual rate of nearly 8% in the future, which will attract a lot of funds and talents from all over the world. It also indicates that China will have a lot of opportunities with the coming of this trend in the coming decades. In today's globalization, a large number of opportunities are emerging, and the international competition for talents is becoming increasingly fierce. Our ability to cope with future changes, financial resources, education, experience and physical strength have become the biggest crisis for people at present.
In the past decades and the next decades, we clearly see that with the progress of science and technology and the development of society, a large number of traditional industries and jobs have disappeared or are disappearing. In the future, more industries and jobs will decline and die, but at the same time, some emerging industries, such as environmental protection, beauty, health, education and sustainable development, will rise rapidly. This is an important question we will face, that is, can we grasp this trend in the next few decades? Can help us succeed in starting a business.
Before starting a business, we should introduce a basic law of social and economic development, that is, the competition in the industry has gone through three stages:
(1) free competition (in the early days of reform and opening up, it was easy to make money successfully, and the word "dare" passed)
(2) Scale competition (strength speaking, big fish eat small fish, now)
(3) Monopoly competition (capital, strength, talents, future)
Then we should ask ourselves what opportunities and products are worth grasping in this competitive process. As we all know, the biggest business in the world is arms, and the second biggest business is drugs. Do you have a chance to do it? There is hardly any possibility, is there? One industry that is easily overlooked has become the third largest turnover industry in the world, that is, consumer goods, and this industry is still growing. We found that the most advertised items on CCTV are daily necessities.
Is it easy for us to grasp the daily necessities industry? Is there any way? We say that there are several ways to manage daily necessities:
(1) hypermarket (it has entered the stage of monopolistic competition, with huge capital, strength, talents and risks)
(2) Chain stores (also entering the stage of monopoly competition, it is difficult to expand independently in terms of franchise fees, products, talents and location).
(3) no store sales (family chain stores, "gold at home", consumption becomes rich, that is, direct selling industry)
When it comes to the direct selling industry, we must understand the Amway cause of Amway, the world leader in the direct selling industry.
(B) Looking at Amway from the figures:
(1) World Amway:
1959 USD 200 m2loc500,000 by two American founders.
In 2005, there were 3.9 million dealers in 89 countries, 28 square meters, 450 kinds/agent, and US$ 7 billion.
British and French troops
A, 47 years of long history, rich experience and long-term corporate culture bear the dreams of countless people, and have experienced several economic cycles and wars, honesty and strength. If a company cheats, it may cheat several people for a long time or many people in a short time, but it is absolutely impossible to cheat 3.9 million people in 47 years.
B It may be accidental for a company to succeed in one country, but it is inevitable to succeed in 89 countries.
C, with wide recognition, different religions, different beliefs and different levels, everyone can find their own position and have a very large platform.
D, reflect the strength, the world factory.
E, high technology content, more than 400 patents represent the follow-up vitality. Products cover a wide range of consumers (upper, middle and lower) and have a complete range.
F, 65438+20000 times development, market doubling, China Renmin University MBA program, Harvard, USA.
(2) Amway in China:
1992 Guangzhou Huangpu set up a factory with US$ 220 million.
1April 995 10 Guangdong and Fujian provinces opened.
In 2005, the turnover of more than 200 products in more than 200 stores nationwide was 654.38+072 billion.
From 1995 to 2005, the accumulated tax paid was 129 billion yuan.
While learning about Amway, with the birth of direct selling legislation, the industry of direct selling will go through the history of sales model changes like developed countries, and direct selling will become an important part of the future market economy development and become the mainstream beyond the traditional sales model.
(C) consumption to get rich
Factories → exporters → importers → wholesalers → retailers → consumers.
(cost 1 yuan) (salary, rent, profit, taxes, expenses, etc.). ) (10 yuan)
Direct selling mode:
Amway Commodity Company → Amway Distributor+Family Chain → Consumers
(More than 200 stores (6.5438+0.8 million independent agents (high-quality Amway logistics center, image advertising) family chain stores) provide quality services)
More importantly, Amway provided nine kinds of income 12 for our operators through the direct selling mode of family chain stores as a reward for marketing personnel. Let's take a look at the comparison between traditional consumption mode and direct sales mode.
Traditional consumption pattern
Traditional consumers → store quality?
Price?
Service?
A once-in-a-lifetime opportunity
Direct selling mode
People who get rich by consumption → Amway has excellent quality.
The price of Amway products is reasonable.
The service quality is very high. If you are not satisfied, you can return it.
The most important opportunity to get rich!
(4) bonus distribution (annual salary of 654.38 million in three steps)
Dear friends here, as consumers, we can not only use Amway's high-quality products, but more importantly, we can increase our income through consumption, reaching an annual income of 65,438+10,000 yuan through three steps. Below, I will briefly introduce the nine benefits of Amway:
Firstly, Amway's national unified income distribution table is introduced as the bonus payment standard:
Income distribution table
Net working capital ratio
1600 9%
4800 12%
9600 15%
19200 18%
36000 2 1%
52000 24%
80000 27%
(1) market development funds
A, the first step: establish yourself (self-use +22 kinds of product tools) (learning-turn yourself into an expert first)
2000 yuan ×9%= 180 yuan
B. Step 2: Establish the market and adopt the 20*20 rule (share-share the sincere feelings of products for personal use and demonstration products with 20 families around you, promote products instead of sales, and open up the consumer market).
20 households× 500 yuan = 10000 yuan×15% =1500 yuan bonus (bonus for establishing customers).
(Among 20 customers who share products, 7 partners who have dreams/want to use 3 steps and increase their annual income by 6.5438 million).
A 2000 yuan (every friend starts with the first step to himself)'
B 2000 yuan (self-use products +22 kinds of product demonstration tools)
2000 yuan
You owe 2000 yuan.
(2000) e2,000 yuan
2000 yuan
G 2000 yuan
(At this time, because 1-7 these people know about Amway through you and know how to run Amway through your experience and introduction, then Amway will calculate your market, and this time is:)
2000 yuan ×7 partners +2000 yuan own market = 16000 yuan.
16000 yuan (corresponding proportion) × 15%=2400 yuan (total market bonus)
2400 yuan for you alone, ok? It is unfair to give you a person, but how much you take is the fairest! )
2400 yuan (total bonus) -2000×9%×7= 1 140 yuan (talent establishment bonus)
(At this time, your income this month is:)1500+1140 = 2640 yuan.
If it is not easy for an office worker to increase his income by 2640 yuan a month? We just use our spare time to increase an income channel)
C. Step 3: Multiply the market (copy your experience)
After Friends A-G completes the first step of using products and building tools for their own use, they only need to serve the 20 customer families around them through sincere sharing and product display. At this time, we have established a market. Let's look at the income at this time. )
A 20 families× 500 yuan = 1000 yuan (let them also serve 20 families around them to make 500 yuan products every month).
B 1 ten thousand yuan
C 1 ten thousand yuan
You D 1 ten thousand yuan
(10000) 10000 yuan
F 1 ten thousand yuan
G 1 ten thousand yuan
1 10,000 yuan ×7 departments+1 10,000 yuan = 80,000 yuan
80,000 yuan ×27% = 2 1600 yuan (can I give it to you separately? )
2 1600 yuan-1500 yuan× 7 departments =1100 yuan.
We see that through three steps, our income has reached an annual salary of 65,438+10,000 by this time. )
Next, I want to talk to you about the basic concept of awards:
If you introduce the market:
You 1 year 1 month, and the whole market reaches 60,000 silver medals (intermediate dealers).
Three-month gold medal
6 months DD (senior dealer)
(2) 4% hereditary leadership.
A 10000 80000×4%=3200 yuan.
You →B 10000
10000 C 80000 (not connected)
(1) hereditary securities (equity)
② Automatic vitality (boss mentality)
(3) the cause of helping others (consistent interests, building a harmonious team)
(4) Business with money and leisure (opening branches)
(3) Ruby bonus 2% (monthly)
When the total business volume of your team marketing (except leaving the team) reaches 654.38+0.2 million, Amway will recognize you as a ruby and reward you with an extra 2% bonus.
At least: 120000 yuan × 2% = 2400 yuan.
(4) Pearl bonus 1% (monthly)
One 80000 (silver seal)
You → B 80000 (silver seal)
C 80000 (silver seal)
When you help the three departments achieve a monthly turnover of 80,000, Amway will recognize you as a pearl and give you an extra bonus of 1% again. It is conservatively estimated that when you do this, your monthly income will reach 6.5438+0.5 million yuan.
(5) Emerald bonus 0.25% (year)
A DD( 1 6 months, the whole market reached 80,000)
You →B
C
When you help the three departments achieve a turnover of 80,000 yuan within six months, Amway will recognize you as an emerald, and once again use 0.25% of the national market turnover as Amway's year-end dividend and distribute it to Emerald. At this time, the national Amway turnover is related to you, and the monthly income of Emerald has reached 20,000-30,000 yuan, and it will be invited by the company to participate in 1 overseas trips every year.
(6) Diamond bonus 0.25% (year)
A DD( 1 6 months, the whole market reached 80,000)
B DD ..
You → C DD ..
DD DD ..
E DD ..
F DD ..
When you help six departments to achieve a turnover of 80,000 yuan within six months, Amway will recognize you as a diamond, and once again distribute 0.25% of the national market turnover as Amway's year-end dividend to diamonds, so that the monthly income of diamonds will reach 50,000-80,000 yuan, and invite Amway to participate in two overseas trips (business class) within 1 year.
Officially become a middle class, a person with financial freedom, time freedom and spiritual freedom.
(7) 0.25% of the executive diamond bonus (annual)
When you help nine departments achieve a turnover of 80,000 in half a year, Amway will recognize you as an executive drill, and once again allocate 0.25% of the total business volume in the national market to Amway's year-end dividend, so that the annual income of the executive drill will reach about 6,543.8+0.5 million yuan. In 654.38+0, Amway invited you to participate in three overseas trips (first class).
(8) One-time bonus
A, double diamond bonus
When you help the half-year turnover of 12 department reach 80,000, Amway recognizes you as a double diamond and rewards120,000 again.
B, three diamond bonus
When you help the 15 department achieve a half-year turnover of 80,000, Amway will recognize you as a diamond and reward 240,000 once again.
C. Four diamonds bonus
When you help 18 achieve a turnover of 80,000 yuan within half a year, Amway will recognize you as the fourth diamond and reward you with 480,000 yuan again.
D. Five diamond prizes
When you help 20 departments achieve a turnover of 80,000 in half a year, Amway Company recognizes you as Five Diamonds, and once again gives an additional one-time reward of 720,000, so the annual income of Five Diamonds has probably exceeded 6 million (family travel, special plane).
(9) FAA bonus
When you make more than (inclusive) diamonds, you are eligible for FAA bonus if one of your departments produces them;
Q 1 2 (February 65438+80,000) DD is1.
Yuji 1.5 points
Diamond 3 points
(5) Summary:
(1), three steps is the real beginning.
(2) Comparison chart between going to work and doing traditional business and Amway
Going to work: ① Limited education and experience.
② Long working hours.
③ Wage growth is slow.
④ Limited stage.
Doing traditional business:
① Capital and experience base
② interpersonal relationship
(3) Industry prosperity, natural disasters and industry competition
④ Triangular debt
The continuity of success is unstoppable.
Amway:
① Learn by doing (1 year silver medal, second year Q 12DD, third year pearl, fourth year jade, fifth year diamond, self-control progress)
Special distributor of Amway in China: Li Shulan QQ:6097 140.
Amway people are currently in Chang 'an, Dongguan.