1924, lux first introduced the first beauty soap in America. All over the world 100 countries. The main markets include Arabia, India, Brazil and China. In Japan, Lux dominates the market. The sales in 2003 were close to 1 1 billion dollars. After landing in China market, Lux successively launched soap, shower gel and hair care products. With its unique formula and concept of skin care and hair care, it has been favored by more and more consumers. Lux keeps bringing forth the new. Shampoo series includes 5 shampoos, 4 conditioners and disposable shampoos, and SPA care series includes 4 shower gels and 4 soaps.
Lux colorful series The new Lux colorful dance wine red series contains unique comprehensive color protection technology and rich rose essential oil extract, especially breakthrough polymer, milder cleaning formula and unique anti-ultraviolet formula, which effectively solves the five problems of hair dyeing, adds vitality and luster to hair dyeing, and rekindles the fiery hair luster!
Lux Huanxin Series Tough Deep Repair: A new Lux Tough Deep Repair Series, a revolutionary breakthrough to solve the problem of serious hair damage. Provide 20 kinds of amino acids necessary for hair with cutting-edge technology to help naturally form healthy hair tissue. Penetrating deeply into the hair will help to repair the severely damaged internal tissues of the hair, and the hair will recover strongly from the root to the tip.
Lux Korea Piao Chang Zhen Mei series Mo Zelian makes hair dark and thick, Lycium barbarum makes shiny hair radiant, Vitex negundo prevents strong hair from falling off. Lux's "Moisturizing Hair" is the secret of making hair float long and smart. Using cutting-edge technology, the essence of seven precious plants, such as Baihao Yinzhen, Platycladus orientalis, Vitex negundo, Angelica sinensis, Ginkgo biloba, Polygonum Multiflori Radix and Paeonia lactiflora, was extracted. Meet the nutritional needs of oriental shiny long straight hair, enrich and supplement hair vitality; Strengthen and strengthen hair roots, increase the energy reaching the end of hair tips, and restore the real oriental charm of hair. Inspiring effect: shiny long straight hair-eye-catching oriental charm
Lux Zhizhen Repair Series Silicone Oil-free Lux Zhizhen Repair Silicone Oil-free Shampoo can thoroughly clean scalp and hair, smoothly nourish hair follicles, and provide a better channel for the later conditioner to absorb nutrients ~ and it contains two anti-winding ingredients of glucoside, which can effectively relieve hair friction during shampooing, shape silky hair lingering around fingertips, prevent hair tips from knotting, and make hair smoother.
User evaluation of Lux shampoo
User 1: I have used many brands of shampoos, and this one is the best one for me so far (Lux Korea Piaochang is really beautiful and soft and bright shampoo); Good cleaning power. After washing, the hair is soft and won't dry, and there is no dandruff. Besides, I have less hair loss and a good smell. My mother also said that it worked well after using it. She said it was better than joy. She used to lose her hair happily. In order to try a new one, I used two bottles and changed to another Lux shampoo. It doesn't feel as good as this, but it seems that there is no such thing now. Hey. . .
User 2: I bought it with my roommate. After washing once, he said that his hair became smoother. I thought it was because he exaggerated. I didn't know it was true until I tried it myself! ! It's the first time to use it, and I can obviously feel that my hair has become smoother! And the dosage is less than ordinary shampoo, and the price is super cabbage! This one must be great! !
User 3: My mother often provides a shampoo product to her family. I think their products are cost-effective. After use, the scalp is not greasy or dry, and there is no dandruff. It tastes good. The rules are quite satisfactory.
User 4: I like Lux very much. They are easy to use, cheap and delicious. It's clean and easy to rinse. It smells good. It has been used for a long time. It's good. I've been using it.
User 5: I use the "New Life Shining" shampoo, which is not as good as other shampoos of Lux, and has a very common fragrance. But the advantage is that the hair is really soft after washing, which is softer than other general shampoos. I don't know why.
Efficacy evaluation of 10 parity shampoo ingredients
Investigation on shampoo habit
Hair is an "indicator" of people's mental outlook and an indispensable part of women's beauty and temperament. Everyone's habit of using shampoo is different, so PClady made a two-month preliminary shampoo survey to see if your shampoo habit is the same as others.
79% people choose to buy shampoo in the supermarket for a long time.
54% people wash their hair every two days.
50% people are used to choosing shampoo with the price of 20-30 yuan.
40% people are satisfied with the effect of existing shampoo.
22% people think that the main problem of their hair is bad temper, followed by dryness.
2 1% think that hair softness is the main purpose of choosing shampoo.
Shampoo evaluation
We evaluated 10 shampoo from five aspects. They are: texture, gentleness (that is, PH value), foaming power, decontamination ability and repair ability.
I. Pan Ting Emulsion Repair Shampoo18.80 200ml.
Product Description: Rich and soft foam, gentle and clean, brings moisturizing ingredients to damaged hair, cleans and supplements nutrition, and is suitable for daily use.
Selling point: Pan Ting is the world's leading brand of hairdressing products. Based on the principle of protecting hair health and providing perfect care for hair, it has always been loved by beauty lovers all over the world. From 65438 to 0992, Pan Ting brand landed in China, and joined hands with top Asian stars and models to convey advanced hair care concepts to hundreds of millions of consumers in China, helping every woman to show elegant and noble oriental charm. Pan Ting Emulsion Repair Shampoo contains especially provitamins and repair factors for dry and bifurcated damaged hair, which can effectively repair the damaged parts from hair roots to hair tips, improve the health of hair in many ways, and significantly improve the strength and toughness of hair.
Product evaluation:
(1) texture
The paste is coherent, sticky, weak in fluidity, fragrant but not pungent.
(2)PH value
After the experiment, compared with the standard color chart, we can find that the PH value of shampoo is between 5 and 6, which is very close to the PH value of hair. Bian Xiao thinks there is no need to worry about this shampoo damaging your hair.
(3) Foaming ability
The foam height is about 85ml, and the foaming power is not particularly ideal, so it needs to be improved in this respect.
(4) Decontamination ability
Pan Ting's active substance weighs 25.95g, ranking first among ten shampoos, which shows that its detergency is particularly good. Although there is not much foam, the decontamination effect is obvious, so we don't need to use too much when washing our hair.
(5) Repair ability
After shampooing with Pan Ting, the hair scales are tightly closed and the hair is smooth. Macroscopically, hair is naturally soft and smooth, healthy and shiny.
Second, Xia Shilian repair oil 2 yuan 1 shampoo 12.90 yuan 200ml.
Product description: It contains shea butter, which integrates hair cleaning and oil conditioning to make hair damaged by dyeing smooth and moist.
Selling point: Xia Shilian, from another Unilever brand "Sunsilk", provides protection for different types of hair through advanced hair care technology and various bioactive factors extracted from nature. Xia Shilian Repair Oil Wash Shampoo 2 in 1 contains shea butter from the magical African continent, and its natural moisturizing oil content is 0/0 times that of milk, which is a natural force to restore smooth and moist hair damaged by dyeing. Suitable for all kinds of badly damaged hair after dyeing.
Product evaluation:
(1) texture
The texture is sticky, and the faint fragrance smells good.
(2)PH value
After the experiment, compared with the standard color chart, we can find that the PH value of shampoo is between 5 and 6, which is very close to the PH value of hair. Bian Xiao thinks there is no need to worry about this shampoo damaging your hair.
(3) Foaming ability
The foam height is about 85ml, and the foaming power is relatively general. You have to squeeze out a little more when washing to have rich foam.
(4) Decontamination ability
The weight of the active substance-containing extract of Xia Shilian is 24.27g, the active substance content is ok, and the decontamination ability is relatively good. Xia Shilian's shampoo, except the packaging is not very outstanding, other effects are OK.
(5) Repair ability
After shampooing with Xia Shilian, the hair scales are tightly closed, and no arched hair scales can be seen, indicating that the product has a very good repair effect and makes your hair more supple.
Three. Shu Lei Wheat Protein Repair Shampoo 15.20RMB 200ml
Product description: It is rich in pure germ protein concentrated from natural wheat, and natural elastic fiber is added to repair damaged hair and maintain elastic hairstyle.
Selling point: Shu Lei is a well-known shampoo brand under Bao Si Group. After 9 years of development, Shu Lei has become one of the leading brands in China shampoo market. Since its birth, Shu Lei Brand has advocated the scientific hair care concept of "double care for scalp and hair", and under the guidance of this concept, it has provided high-quality hair care products for the public. Shu Lei Wheat Protein Repair Shampoo is committed to solving the problem that hair is rough, tangled and not drooping due to dyeing. Through pure silk protein, hair is more elastic on the basis of repair.
Product evaluation:
(1) texture
The paste is coherent, delicate and sticky, but the fragrance is not very prominent.
(2)PH value
After the test, we can find that the PH value of shampoo is around 5, which is very close to the PH value of hair. So using this shampoo won't damage your hair. Of course, it depends on your hair quality.
(3) Foaming ability
The foam height is about 85.6ml, and the foam strength is good. For Shu Lei, Bian Xiao used it himself, and it felt quite good. Squeeze out a little and add a little water, there will be many bubbles. It is also very comfortable to wash.
(4) Decontamination ability
The active substance weight of this Shu Lei is 23.37g, and its active substance content is probably in the middle of other shampoos. Bian Xiao thinks that its foaming power and decontamination ability are only moderate, and there is no special advantage. So we need to add more shampoo when we wash our hair.
(5) Repair ability
When Shulei uses it, the hair scales at the back are closed, and almost no arched hair scales can be seen. Moreover, the hair scales are arranged in order to form a film, which protects the hair at all times and avoids being hurt by the external environment. So the repair effect of this shampoo is really good.
Four. Sassoon hydrating color shampoo 2 1.40RMB 200ml
Product Description: Brand-new formula of hydrating, color-protecting and nourishing essence provides super moisturizing and color-protecting nourishment for hair, making dyed hair return to bright color, moist and charming, and obtain bright color hair outline.
Product selling point: The brand-new Sassoon care series is inspired by international hair salon technology, contains a brand-new formula of flowing water lines, adds more moisturizing ingredients, provides excellent moisturizing effect for hair, fully moisturizes rules, and easily realizes smooth and charming hair contours. Sassoon hydrating and color-protecting shampoo adopts brand-new water grain technology, and the formula contains more nourishing and moisturizing ingredients, including professional PPT water color-protecting factor, and the unique hydrating, color-protecting and moisturizing formula nourishes hair dyeing.
Product evaluation:
(1) texture
The liquid flows a little fast, but the liquid is very delicate and transparent, and the fragrance is also very delicate.
(2)PH value
After the test, compared with the standard color chart, we can find that the PH value of shampoo is between 5 and 6, which is very close to the PH value of hair. Bian Xiao thinks there is no need to worry about this shampoo damaging your hair.
(3) Foaming ability
The foam height is about 87-88ml, and the foaming power is very good. When we wash our hair, we only need to squeeze out a little bit, and we can knead rich foam, and it is especially fragrant, which makes our mood suddenly clear.
(4) Decontamination ability
The active substance weight of Sassoon is 24. 12g. Among the ten shampoos, the active substance content is moderate and the detergency is acceptable. But there are not many bubbles, which is not suitable for those MM who like to have many bubbles.
(5) Repair ability
After using Sassoon, the hair scales are tightly closed without arching, which shows that the repair effect of Sassoon shampoo is expected. However, compared with products with strong decontamination ability such as Qingyang, its decontamination ability still needs to be improved.
V. After Qingyang Repair Anti-dandruff Shampoo is dyed 19.70RMB 200ml.
Product description: It contains a unique vitamin group, which can effectively remove dandruff, deeply nourish the head skin and hair, help repair the damaged scalp and hair damaged by dyeing, and make the hair soft, shiny and healthy.
Selling point: Qingyang was born more than 30 years ago, providing tailor-made dandruff and scalp care programs for people suffering from dandruff all over the world. Qingyang has professional anti-dandruff technology, global patents and a large number of clinical trials. Qingyang dandruff shampoo is suitable for dyeing hair and damaged hair, which can deeply nourish the head skin and remove dandruff for a long time.
Product evaluation:
(1) texture
The liquid is milky white and viscous, but it flows a little after extrusion and has a faint fragrance.
(2)PH value
After the test, compared with the standard color chart, we can find that the PH value of shampoo is between 5 and 6, which is close to the PH value of hair. Therefore, Bian Xiao thinks there is no need to worry that this shampoo will damage your hair.
(3) Foaming ability
The foam height is about 92.5ml, and the foaming power is very good. This shampoo is a relatively new one, and its foaming power can reach this level, which is really commendable. Rich and delicate foam will definitely bring you an unparalleled new shampoo experience.
(4) Decontamination ability
The weight of young active substance is 24.42g, and the content of active substance is not bad, which is as good as foaming power, so MM only needs a little when washing her hair, and it can be washed cleanly.
(5) Repair ability
After using Qingyang shampoo, the hair scales are not only tightly closed, but also smooth, indicating that the shampoo not only has a very good repair effect, but also has a good decontamination ability.
Six, Wang Ba ginseng nourishing natural plant shampoo 32.50RMB 400ml.
Product Description: Wang Ba Ginseng is a perennial herb, which can gently nourish and moisten the scalp and care for the hair, making it elastic and easy to comb.
Selling point: The introduction of Wang Ba series products of traditional Chinese medicine for daily use pushed the concept of traditional Chinese medicine to the forefront of shampoo market, and strengthened the positioning of traditional Chinese medicine shampoo products. At the same time, traditional Chinese medicine is a traditional culture in China.