Company patent auction

The development of smart phones is very rapid, and each mobile phone brand has its own unique development concept and direction. As long as a mobile phone brand manufacturer lacks innovation and research, the brand mobile phone will disappear from the public view. There used to be many famous mobile phone brand manufacturers in China. With the development of the times, LeTV and Gionee disappeared, and more than 3,000 patents owned by Gionee were packaged and auctioned. I think that the reason why Gionee Mobile Phone Company will become the eliminator of mobile phone brands is that Gionee Mobile Phone pursues spokespersons too much, and lacks innovation and research ability, which eventually leads to the departure of Gionee Mobile Phone from us.

The first reason: the lack of innovation in mobile phones. Although Gionee mobile phone is one of the few durable mobile phone brands on the market, its functions have not changed much, and some functions are even slightly worse than other mobile phone brands. Over time, consumers who pursue cost-effective mobile phones will not choose Gionee mobile phones, and innovative mobile phone brands can better occupy the mobile phone market.

The second reason: the company did not make a reasonable plan. As we all know, the development of enterprises needs professionals to plan. If the enterprise develops the mobile phone brand according to the company's plan, Gionee Company will not be in the present situation. Gionee mobile phone has always wanted to be the first mobile phone brand, but the development plan of Gionee mobile phone is too urgent and too fast, which leads to the gradual decrease of the audience of Gionee mobile phone. Today, we can only see the Gionee mobile phone in the hands of the elderly.

The third reason: mobile phone brand manufacturers who are too eager for brand spokespersons will choose one or two popular actors and actresses as spokespersons, and the spokespersons they choose are in line with the brand concept and temperament. Tamia Liu and Joker Xue are the spokesmen of Gionee's mobile phone. These two stars are well-known and popular. Even Joker Xue used Gionee's mobile phone to send Weibo before the contract expired. However, these spokespersons will ask brand manufacturers to pay high endorsement fees, and mobile phone brands will naturally focus on inviting spokespersons, ignoring the essence of mobile phones.