Northland, an Austrian brand, has a history of more than 20 years in China. Northland jacket has a good quality and reputation, and belongs to the first-line jacket brand.
Northland, through 45 years of continuous exploration, accumulation and innovation, its jacket enjoys a high reputation in China. NORTHLAND has more than 2,000 stores in 42 countries around the world and has become an internationally renowned outdoor brand.
GORE-TEX, the top waterproof and breathable material, is used in the high-end product series, and Exotherm? Classic craft fabrics are durable, waterproof and moisture permeable, so that users are not afraid of wind and rain.
Brand story:
Gewalt Pichler, a famous Austrian mountaineer, was born in Graz, the second largest city in Austria,1June 936+1February 4. 1945, due to the death of his father, 9-year-old Picler had to graze in the pasture to make a living. The life of herding gave Picler a chance to get in touch with nature when he was a child. From then on, Pechell dreamed of becoming a mountaineer.
195 1 year, 15-year-old Picler started his mountaineering career by riding a bicycle; 1955 19-year-old Picler worked as an engineer in an engineering company, and he creatively invented many patented technologies.
196 1 year, 25-year-old Picler started his global climbing trip, and successfully climbed Akungagua Peak, Logan Peak and many peaks in the Himalayas.
1962- 1972, Picler, who is already the CEO of a multinational company, will still organize his own expedition to climb the highest mountain in the world during a limited holiday. At that time, Picler got a pilot's license and started sailing. Picler built his first boat in his garden.
1973, Picler gave up his previous job and specialized in mountaineering exploration. In order to make up for the lack of safety and functionality of equipment at that time, Picler began to develop and produce mountaineering equipment by itself. 1On May 23rd, 973, the experience of climbing Mount McKinley, the coldest mountain in the world, made Picler finally decide to set up his own outdoor brand.
Baidu Encyclopedia-Northland