Senying broke the principle of entrepreneurship and entered the aluminum alloy market.
Senying's entry into the aluminum alloy market is the result of Chairman Bian's practice of "paying attention to relativity". He always focuses on the door and window industry and constantly seeks breakthroughs. He knows that the existing aluminum alloy windows in the market generally have the problem of air leakage in the gap. For a long time, customers need to turn on the air conditioner to achieve the effect of cooling and heating, resulting in serious energy consumption. Senying window industry, which has always adhered to the concept of energy saving and environmental protection, chose to enter the aluminum alloy market. The waste of energy is the first consideration of Chairman Bian.
As we all know, aluminum-clad wooden windows belong to high-grade window products. In order to save costs, some customers will adopt the decoration mode of purchasing and installing aluminum-clad wood and aluminum alloy, which brings trouble to customers by purchasing separately. Therefore, the voice of Senying entering the aluminum alloy market is very high. In 2020, "customer-centered" has become the strategic core requirement of Senying after its upgrade. Entering the aluminum alloy market to meet the multi-category needs of customers is the second consideration of Chairman Bian.
Although aluminum alloy windows are the mainstream products in the door and window industry, the market is mixed. The technical content of this kind of products is not high, and there are few brands of high-quality aluminum alloy windows. In the face of high-quality aluminum alloy window products, consumers generally need to "try and make mistakes". Senying entered the aluminum alloy market, applied advanced manufacturing technology to produce aluminum alloy window products, and made high-quality "aluminum core gold window". Give consumers more choices. This is the third consideration of Chairman Bian.
For the aluminum alloy window industry with low threshold, Senying, who has been deeply cultivating aluminum-clad wooden windows for 22 years, is obviously more mature in technical strength and more professional in production equipment and talents. At present, there is no strong brand in the aluminum alloy market, and the mixed products have also brought opportunities for Senying to enter. After careful consideration, Chairman Bian firmly believes that we should strive to break down the category barriers and lead Senying into the aluminum alloy market.
The high-end aluminum alloy window product "Jane Eyre" came out, and "aluminum core gold" broke the circle.
Senying innovated "aluminum-core gold window" because the newly-launched aluminum alloy window can be called "hard core" in terms of material, technology and value, which is very consistent with Senying's brand character of insisting on R&D and innovation. The design of hidden line pressing is based on the advanced technology of Germany, and it is the first brand with this technology in China. The appearance of Jane Eyre products is the product connotation of "hidden inside". Give full consideration to consumers' rejection of complex and simple preferences. The form adopts rounded corner design to prevent children from bumping, and the integrated structure of screen window can also effectively prevent mosquitoes. Energy-saving and thermal insulation is the third major feature of Jane Eyre JE 1 10. Its heat insulation performance is particularly good, making the room more comfortable and giving consumers a feeling of being cared for; The fourth point is two colors. The outdoor color can be consistent with the residential area, and the indoor color can be made into another favorite color. These are the experiences that Senying expects to give consumers "love".
From the research and development of the first aluminum-clad wooden window in China to the first passive window in China, Senying has been committed to limiting consumption, echoing the strategic layout of national new energy, and has been pursuing iterative upgrading of energy-saving windows, leading the technological development of energy-saving window industry. Up to now, Senying is a wooden window enterprise with the largest number of PHI certifications and the largest number of national patents in China. Brand strength blessing, this is the biggest guarantee of "aluminum core gold" window.
The four systems have been escorting the spirit of Senying craftsmen from beginning to end.
Before the battle, President Bian had begun to seek ways to change, and visited celebrities for this purpose. Fierce fighting did not stop Senying from changing. In addition, due to the environmental and market differences between north and south, aluminum-clad wooden windows are more concentrated in the northern market. It is the best choice for Senying to rapidly expand its territory and increase its product categories in the south and enter the aluminum alloy market. Chairman Bian has extraordinary foresight and strategic vision, and has the courage and courage to change. Such a strategic system guarantee is a solid foundation for Senying's steady progress and a strong support for the marketing system.
Senying's marketing system is also constantly trying to break through. The new product "aluminum core gold window" is to break the saying that the south gate and the north window are the same, and solve the problem that the wooden window is very sad about the Yangtze River. Starting with Jane Eyre, it also means the adjustment of national marketing strategy. It means that the future market is no longer limited to the north of the Yangtze River, and the marketing tentacles will face the whole country, from local brands to national brands. It can be seen that Senying's marketing system is complete, with the strength of adjustment and the courage to break through.
In the process of reform, Morihawk's organizational ability is also revealed. In three years, Morihawk completed the reform of the company's organizational structure from functional structure to matrix management, and turned Morihawk into a creative organization. Whether it is the internal reform of enterprises or the optimization and adjustment of external strategies-building a customer-centered capability mechanism, it is using certain capabilities to cope with uncertain environments. Perfect organizational system and excellent ability to change promote the steady development of Senying.
Product ability is the most "hard core" ability of Mori Eagle. Senying searched for materials and purchased equipment all over the world, and then combined with the China market to improve and innovate the technology. There are many differences between domestic consumers' consumption views and those of Europe and America. Coupled with the diversity of the domestic climate and the continuous innovation and polishing of the domestic market, Senying has a solid product guarantee in China.
Under the careful layout of Chairman Bian Shuping, I believe that Senying can urge the industry to focus on quality, produce high-quality window products to give back to consumers, and reduce the energy loss caused by doors and windows. Call on more window brands to take the national new energy strategic layout as their own responsibility, pay attention to the iterative upgrade of energy-saving windows, and lead the technological development of energy-saving window industry.