1. Scanning pen concept
Scanning pen refers to the use of scanning technology to scan text documents and store them in the computer for easy reference, or to translate them into other languages. Learn the product.
2. Types of scanning pens:
2.1 Online scanning pen: It is the earliest version of scanning pen. The so-called online scanner pen, as the name suggests, is a scanning product that must be used in conjunction with a computer. Online scanners generally use a USB interface, which is plug-and-play and does not require an independent power supply. At the same time, the product body is small and compact. The user only needs to lightly slide the scanner pen over the text to be excerpted like holding a pen, and the text on the data will be It can be transferred to the computer immediately, and can be seamlessly connected with word, excel and other windows processing systems with text editing functions, truly providing users with an efficient and fast office life!
2.2 Offline Scanner Pen: A powerful new scanner pen that can not only extract online, but also store and translate offline. Although there are many brands of offline scanner pens currently on the market (Ezhaike, Yizhaiwang, Yishen, etc.) and the internal software used is slightly different, they all use Israeli technology (WIZCOM is the only offline scanner pen manufacturer Shang), and its appearance is basically the same as the previous Yishen translation pen. In terms of functional operation, the offline scanning pen is easy to carry and has a memory capacity of 8-20M. It can scan text and input it into the "pen" with high accuracy without a computer and store it; it can also be used through the USB interface or The infrared port transfers the data in the "pen" to the computer for modification and editing; at the same time, the "offline scanning pen" also has a text format saving function for notebooks and address books, further satisfying the user's subtle needs. need. More importantly, the "offline scanning pen" has the foreign language translation function, which not only facilitates users to scan and input documents, but also can be used as a translation pen to help users read foreign language books and materials. In addition, it has more than 30 kinds of functions. The language dictionaries of various countries meet consumers' needs for learning multiple languages, making it a portable electronic learning product.
The specific features of the 2.2.0 scanning translation pen are as follows
2.2.1. Designed according to ergonomics, lightweight and compact;
2.2.2. In addition to Chinese and English In addition to scanning translation, nearly 30 dictionaries are included to realize mutual translation functions in Japanese, Korean, Russian, Arabic, Swedish, French, Italian, Portuguese and other languages. Each dictionary can recognize more than 300,000 words and more than 18,000 words. Phrases;
2.2.3. Automatically scan and store text into text, with a large 8M capacity, which can scan and store more than 20,000 lines of text and more than 4 million Chinese characters;
2.2.4. Can Transmit to PC via infrared and data cable, and edit and modify at will;
2.2.5. Real person pronunciation and translation;
2.2.6. Left- and right-hand design to suit different usage habits;
3. Current status of the scanning translation pen market
3.1 Market structure: The representative scanning pen products currently on the market include Hanwang (a quasi-listed company in Beijing), Lechuang (Lede) There are four major brands: WIZCOM China Sales Company (Xiamen), Siwei (Shanghai) and Mengtian (Taiwan). The offline scanner pens are all produced by WIZCOM, Israel. Each company has its own advantages in market share in different regions.
3.2 Market capacity: China currently has more than 300 million English learners, and the number is growing at a rate of about 20 million per year. Experts predict that its market potential is no less than 10 billion yuan; and from consumption In terms of demand, in today's China, parents who hope that their children will succeed and that their daughters will succeed are most willing to spend money on their children. From primary school to university to employment, English scores are an important assessment indicator, and their market "cake" is not unreasonable. big. As far as the scanning translator pen market is concerned, the scanning translator pen is aimed at customers who have English reading needs or the need to scan excerpts. It can be said that all English learning people have this need. The current market price of the scanning translator pen is roughly 1,000 to 3,000, and the audio-visual products currently on the market range from a few hundred to a few thousand.
4. Development Trend
4.1 The development history of English learning products: In terms of input, it can be divided into paper inquiry, manual input, and scan input.
Among them, paper inquiry is represented by paper dictionaries, which have been a helper for people to learn English for a long time. Its characteristic is that it plays a very helpful role in language learning as a carrier of language learning; while manual input is based on Represented by electronic dictionaries, queries are carried out through manual input. Compared with paper queries, the query speed has been improved to a certain extent and accompanied by voice functions. At the same time, vocabulary collection has also been improved to a certain extent; scanning input is an emerging query input method. , no need to KEY-IN word by word, just swipe the language you want to read to automatically translate. It also has language functions and can store text materials, which greatly facilitates English learners and eliminates the need for flipping. The trouble of dictionaries and manual input has eliminated the obstacles to reading learning.
4.2 The development of scanning translator pens: As an emerging English learning product, scanning translator pens entered the Chinese market at the end of the last century and now have a certain foundation in China and a certain consumer base. Compared with paper dictionaries and electronic dictionaries, the input convenience of scanning translator pens greatly facilitates the reading of all types of English learners and the document input of business workers. Its specific advantages are as follows:
4.2.1. Study, access to foreign language materials, international business, and overseas business trips/tourism. . . . . As international exchanges become more and more frequent, English has become one of the basic tools for communication in the world today; however, the popularity of English learning in China is still very limited;
4.2.2. At present, we often The main tools for learning English are: book dictionaries and electronic dictionaries; however, ordinary dictionaries are large in size, inconvenient to carry, and troublesome to consult; electronic dictionaries are small in size, but have a small keyboard, inconvenient to input, and time-consuming, which affects people for normal reading;
4.2.3. Designed based on ergonomic principles, users do not have to leave the book and directly scan for translation during the reading process, which improves the convenience of reading and enhances the learning experience of foreign language learners. Confidence;
4.2.4. Can scan the entire line at once and translate multiple words, saving the trouble of searching several times in a line;
4.2.5. Unique pronunciation reading, Phrase, phrase translation and related phrase explanation functions make learning easier and more complete;
4.2.6. Unique pen-shaped small size design, easy to carry;
4.2.7. The unique 8M memory allows you to get a lightweight translator and at the same time, it is equivalent to carrying a notepad that does not need to be written. It can record the wonderful newspapers, periodicals and documents you read in libraries, classrooms, airplanes, stations and other places. Information, all in the pen;
4.2.8. At the same time, some models also come with translation dictionaries in 27 languages; allowing you to learn English while becoming more familiar with 27 European countries in the world. The language and culture of Asian countries can truly realize the dream of "a pen in your hand and barrier-free communication".
4.2.9. The world’s only exclusive patented scan head technology: unique and exclusive, ensuring the value preservation space of the product and avoiding the trouble of easy depreciation of ordinary electronic products. It is a great gift for relatives and friends. Excellent product.
The above advantages are the main reasons why consumers consider purchasing. Now the scanning translator market is developing at an extremely fast speed. It has basically begun in first-tier cities and is in the process of development in second- and third-tier cities. An authoritative survey Institutional surveys show that the next three years will be the golden period for the development of scanning translator pens and the best time to intervene. China's audio-visual product market has at least 1 billion market space for the development of scanning translator pens.