Regarding "which is better, Rolls-Royce or Bentley", Schoppmann, head of Rolls-Royce Europe, said in an interview that there is no more luxurious brand in the automobile industry, and Bentley is not an opponent at all, because the price of a new Rolls-Royce can buy two Bentley. Although this is a bit boastful, it is undeniable that the overall price of Rolls-Royce is much higher than that of Bentley.
Rolls-Royce's high-end attributes have been maintained at a high level. Li Long, director of Rolls-Royce China, also said: Rolls-Royce will not enter the mass luxury market, but we should maintain its high-end attributes. More than 4 million is the price range of Rolls-Royce cars. At present, there is no strategy to explore the lower-end market in the next step, and it will not reduce the brand positioning in order to impact sales.
Mu Shang is the top model of Bentley, which is equivalent to the gust level of Rolls-Royce. However, considering that the gust is only the entry-level model of Rolls-Royce, and Bentley has no higher-level model to compete with Rolls-Royce Phantom at present, the gap between Bentley and Rolls-Royce is still obvious.
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The story of Bentley and Rolls Royce
In the early 1930s, Bentley, which was on the verge of bankruptcy due to the financial crisis, became a brand of Rolls-Royce. Even for a time, two cars named "Rolls Royce" and "Bentley" were actually the same car. Since then, Bentley, which originated from racing cars, has gradually become a Rolls-Royce luxury car. It was not until 1946 that they were officially divided into two brands.
193 1 year, Bentley's debt reached more than 654.38+million pounds, and it was impossible to continue production, so it was declared bankrupt. Britain's Central Fair Trust Co., Ltd. became the owner of Bentley Motor Co., Ltd., in fact, the company represented Rolls-Royce Motor Company, and Mr. W.O. Bentley became an employee of Rolls-Royce.
In the same year, New Bentley Automobile Co., Ltd. was established. At this time, Bentley is already a subsidiary of Rolls-Royce. For a period of time, "Rolls Royce" and "Bentley" were actually the same car. Since then, Bentley, a racing pedigree, has gradually become a Rolls-Royce luxury car.
1946 At the end of World War II, Bentley's automobile production line moved to Crewe County, England. At this point, Rolls-Royce and Bentley have been divided into two independent brands. In this year, Bentley launched the Bentley Mark VI sedan designed by designer Ivan Avonden. It was a great success in the market, with a sales volume of only 65,438+0,952 reaching 5,200 vehicles, making it one of the best-selling models in Bentley's history.