LEVI'S History:
LEVI'S is one of the most famous names from the American West. It is also the name of Levi Strauss, the inventor of the world's first pair of jeans.
1847 Levi Strauss immigrated to New York from Germany at the age of seventeen in 1847. Speaking almost no English, he spent his first few years in the United States working for his two older brothers. He sells fabrics and household items everywhere in remote towns and villages around New York and KFC. He sometimes even sleeps on the roadside or in an empty garage.
In 1853, Strauss sailed to San Francisco by ship. He brought several rolls of canvas for tents and caravans to sell to the rapidly increasing number of residents. But he found a better use for canvas when an old gold digger said he should sell trousers that could withstand the rough use of gold digging. So he sent the unsold canvas to a tailor and ordered the first Levi's jeans. On that day, the legend of Levi's was born.
In 1855, Strauss gave up canvas and instead used a strong and wear-resistant indigo denim to make overalls, and used copper nails to reinforce the pockets and seams. This kind of sturdy and beautiful trousers quickly became popular in the market, and a large number of orders came in. Strauss used his own name, Levi's, as a product brand and opened his first store in San Francisco.
In 1873, Strauss obtained a registered patent for trousers with seams fixed with rivets.
In 1890, Levi’s coded jeans for the first time, and the world-famous 501 was its first jeans model.
In 1936, Levi’s began to sew a small red flag with the word “LEVI’S” on the back trouser pocket, which became its future brand mark.
In 1954, Levi’s jeans leather labels were discontinued and paper labels began to be used.
In 1974, the company began to produce a series of washed jeans, and in 1986, it launched pre-frayed jeans.