1. Overview of the development of tourism umbrella industry in Shigu Town
(1) General situation of the development of tourism umbrella industry in Shigu Town
1. Distribution of tourism umbrella industry in Shigu Town. The town * * * has 14 umbrella factories for tourist umbrellas and more than 4 accessory factories, forming a complete umbrella-making industrial chain. * * * attracts more than 2, employees, with an annual output of 5 million umbrellas, accounting for one-third of the national market share of craft umbrellas, with an annual output value of nearly 2 million yuan, a profit of more than 3 million yuan and a new labor income of more than 4 million yuan.
2. Characteristics of making tourist umbrellas in Shigu Town. There are many kinds of Shigu tourist umbrellas. According to the selection of fabrics, there are four series: silk, cloth, paper and velvet. According to the size of the umbrella, there are 8 specifications of 15cm～6cm (the diameter of the umbrella surface). According to the use of umbrellas, there are three series: decorative umbrellas, tourist umbrellas and craft umbrellas. There are 1 flower faces and more than 5 varieties in total.
Different from the umbrella produced by flowing water, the stone drum umbrella is all made by hand. It takes five days for an umbrella to be completed, and it has to go through more than 8 processes, such as soaking, boiling with medicinal liquid, scraping, splitting bones, making umbrella poles, making umbrella wheels, dividing edges, threading, pasting umbrellas, punching holes, drawing flowers, closing umbrellas and quality inspection. Most of the processes need to be carefully done by skilled workers, and a small number of assembly lines are completed.
3. Market positioning of tourism umbrella industry in Shigu Town. From 211 to 215, from the perspective of market sales, with the functional transformation of the umbrella, the market positioning of Shigu tourism umbrella mainly tends to large and medium-sized cities and scenic spots in developed countries and regions. The main consumer groups are located in the middle and high income groups. Shigu tourist umbrellas are sold in Beijing, Hangzhou, Fujian, Guilin, Nanyue and other places, and exported to the United States, Japan, Malaysia, Xinjiapo, Italy, Taiwan Province and other countries and regions. The demand for products exceeds the supply, accounting for 9% of the total output, and there is an endless stream of people coming to sign product orders. After 215, affected by the financial crisis, the export market of Shigu tourism umbrella has shrunk seriously. The town tourism umbrella industry association changed its sales strategy, focused on the increasingly prosperous domestic tourism market, and resolved the negative impact brought by the financial crisis by stimulating domestic demand.
(II) Development Advantages of Shigu Tourism Umbrella Industry
The fact that Shigu Umbrella Industry has survived more than 6 years of ups and downs fully shows that it has strong industrial vitality. This vitality is determined by its rich product connotation and specific market demand.
1. The market space is vast. In the initial stage of the umbrella industry, umbrellas, as indispensable daily necessities, provided a broad market space for the umbrella industry. The diversification of product uses and the integration of global economy have rapidly expanded the geographical space and consumer groups of the umbrella market, and accelerated the pace of Shigu Umbrella going out of Hunan and abroad.
2. The supply of raw materials is convenient. Tourism umbrella industry is a typical labor-intensive industry. More than 8 processes are all hand-made, with a fine division of labor and a high degree of specialization. Based on the current output of Shigu, more than 2, rural laborers can be transferred locally, and the annual labor income is more than 3 million yuan. The main raw materials for umbrella making are bamboo, miscellaneous wood and tung oil, which can promote the development of related industries in rural areas. Therefore, the countryside provides a fertile ground for the development of umbrella industry.
3. A solid foundation for development. More than 8 processes in the umbrella-making process need skilled manual skills. The development history of the stone drum umbrella-making industry for more than 6 years has nurtured generations of umbrella-making technicians and management and marketing talents. This is the most precious human resource of the stone drum umbrella-making industry, which has consolidated the industrial development foundation and effectively avoided homogenization competition.
4. The times are rich in connotation. Organic grafting of traditional technology and fashion consumption concept, organic integration of natural resources, human resources and market resources, and organic linkage of industrialization, urbanization and agricultural industrialization. Green, low-carbon, environmental protection and other characteristics that conform to the development direction of the times endow the stone drum umbrella industry with the connotation of "traditional characteristics" of the industrial era, and the industrial development "memory" is abundant.
5. The industrial advantages are obvious. The industrial characteristics of pure hand-made make the umbrella industry have no high requirements on the site, equipment and capital, and it is suitable for the production and operation organization form of decentralized production, assembly line and unified sales, which is the development advantage that other manufacturing industries do not have.
second, the main factors restricting the development of tourism umbrella industry in Shigu town
Shigu umbrella industry has a long history, rich resources, solid foundation, considerable demand, and its products have distinctive competitive advantages and broad development prospects. However, the development history of the stone drum umbrella industry determines that the traditional color of the industry is strong and the awareness of small-scale peasant economy is stronger than that of market economy. To realize the complete connection between traditional industries and market economy, there are still many difficulties and problems to be solved urgently in the stone drum umbrella industry:
1. Insufficient attention is paid to the tourism umbrella industry, inadequate guidance and weak support.
in terms of development concept, as a large agricultural county, we pay attention to attracting foreign investment and explore the road of strengthening the county through industry, but ignore the exploration and growth of traditional characteristic industries. There are three key industries in Shigu Town: Camellia oleifera industry, stone industry and tourist umbrella industry. Among them, the stone industry is an investment attraction project in 216 and is positioned as a pillar industry in Shigu Town. In order to make it profitable as soon as possible, governments at all levels have issued a series of support and reward policies. As a traditional characteristic industry of Shigu, the tourism umbrella industry was established under the guidance of the government. However, due to the lack of guidance and management, the tourism umbrella enterprises in the town are still in a state of fragmentation. Due to the lack of policy and financial support, Shigu Arts & Crafts Company, the largest leading tourism umbrella enterprise in Shigu Town, is now renamed Zhuyuan Umbrella Industry, and it has returned to the family-style workshop production mode from a large-scale production enterprise, showing a "retrogression" phenomenon.
2. The ability of independent innovation is weak, and the overall competitiveness is not strong.
Shigu tourism umbrella industry is a new industry developed on the basis of traditional technology and modern fashion consumption concept. At present, Shigu tourism umbrella industry is mainly exported, and its business model is to produce according to the samples provided by merchants. Only a few customers require enterprises to design and produce by themselves, and most of the production forms are limited by customers on product specifications, materials and quantity. As a result, the brand awareness of Shigu tourism umbrella enterprises is not strong, and they have a strong ability to imitate new processes and technologies, but they lack the ability of self-design, let alone product development. Among the 14 tourism umbrella factories in Shigu Town, only one bamboo umbrella factory is truly registered, and the other 13 umbrella factories and related supporting processing points do not have formal legal person qualifications. All the tourism umbrellas produced in this town are produced by OEM, and the products and their packaging do not have their own production address and contact information, let alone their own. After using the Shigu umbrella, millions of consumers in Qian Qian don't know who produced it. Shigu people don't even know what brand their umbrellas are labeled and where they are sold. On the stage of market economy, the umbrella maker of Shigu has become an out-and-out "stuntman", and the brand effect is out of the question. The consequence of not having one's own brand is that the profit is infinitely compressed, and making an umbrella can only earn a few cents.
3. The extensive growth features are obvious, and the resource and environmental constraints are aggravated
The tourism umbrella industry in Shigu Town is a labor-intensive industry. The 14 umbrella factories in the town generally have some limitations, such as small production scale, outdated equipment, backward technology, low level of technical equipment and increased resource dependence. At the same time, the management technology and energy-saving technology of many tourist umbrella enterprises are not high, and the concept of energy-saving is lacking, resulting in serious waste of resources. In recent years, due to the prosperity and development of the tourist umbrella industry, the demand for raw materials has been increasing. The main raw materials for making umbrellas, such as bamboo, miscellaneous wood and tung oil, have been unable to fully meet the demand in Shigu Town. The inconvenient transportation location and poor road traffic conditions have aggravated the increasing cost of making tourist umbrellas, and the pressure of resources and environment has restricted the development and growth of Shigu tourist umbrella industry.
4. The phenomenon of product convergence is serious, and low-level competition occurs from time to time
Spatial agglomeration is common in both high-tech industries and traditional industries. The 14 tourist umbrella factories in Shigu Town are similar in raw materials and manufacturing technology. The products that one can produce are all produced by the other 13, with the same technical content. The phenomenon of product convergence has seriously led to fierce market competition. Malicious price reduction competition has occurred from time to time in the industry, and product prices have fallen instead of rising. As a result, umbrella-making workers have high labor intensity and low wages, technical talents are drained, and young and middle-aged laborers are unwilling to learn to make umbrellas. The traditional umbrella-making technology is facing a crisis of loss. Although the Tourism Umbrella Industry Association was established, it failed to really promote the coordinated development of the 14 tourism factories in the town. The umbrella factories in the town blocked each other's information such as technology and market, and even poached each other from time to time, which seriously hindered the development and growth of the tourism umbrella industry.
III. Countermeasures to Solve the Bottleneck in the Development of Shigu Tourism Umbrella Industry
As the birthplace of Hunan umbrella industry, Shigu Tourism Umbrella bid farewell to the traditional manual workshop production mode for development, adopted partial assembly line, built a comprehensive industrial chain, and gradually developed and expanded the tourism umbrella industry. However, the industrial chain is not mature enough, the distribution of umbrella-making enterprises is scattered, the scale of enterprises is generally small, the development potential is not strong enough, the product level is low, and there is no own brand, which makes the overall competitiveness of the umbrella-making industry in this town not strong enough, and most of the profits are earned by brand manufacturers. How to effectively solve the bottleneck of the development of tourism umbrella industry, realize the industrial development goal, promote the rapid development of town economy and promote farmers to increase their income and become rich has become an urgent problem for us at present.
1. The government attaches great importance to it and scientific planning guides it
The Party committee and government should attach great importance to it and dialectically treat the relationship between attracting investment and making traditional industries bigger and stronger. Governments at all levels and relevant functional departments should, according to the actual situation of Shigu tourism umbrella industry, make targeted, scientific short-,medium-and long-term plans for the tourism umbrella industry, take the planning as the guide, give full play to the role of regulation and guidance, fully tap the role of tourism umbrella industry associations, make use of resource advantages and industrial base, do everything possible to extend the industrial chain, and make the traditional characteristic industries stronger, better, better and deeper, and strive to build the most vitality.
2. Strengthen independent innovation, and strive to build local brands
Completely change the production mode of point processing in the past, standardize the registration and trademark registration of Shigu tourism umbrella enterprises, and form the independent brand of local tourism umbrella industry. With the umbrella industry association as the platform, we will actively guide and encourage the umbrella enterprises to increase their investment in technological transformation and innovation. Through the establishment of scientific research funds, we will vigorously support the umbrella enterprises to research and develop new products and materials, and launch new products, patented products and high-grade products from the aspects of function, shape and practicality to seize the domestic and foreign markets. Through market-oriented operations such as product packaging, printing exquisite product brochures, actively participating in international and domestic product fairs, establishing professional websites, publishing product advertisements, and establishing product responsibility mechanisms, we can establish product image and improve product visibility. At the same time, actively introduce high-tech to transform the production technology and process of the traditional tourism umbrella industry, improve the production efficiency of the industry, realize the localization of the production facilities of Shigu tourism umbrella industry, and make Shigu tourism umbrella industry form a complete set of industrial chains such as raw material production, spare parts production, umbrella skeleton composition and finished umbrella production as soon as possible. The government, relevant functional departments and tourism umbrella industry associations organize tourism umbrella enterprises by building an exchange platform, and invite relevant functional departments and industry associations to participate, and hold an industry situation analysis meeting every six months to highlight brand building and quality management, thus forming a long-term mechanism for information exchange.
3. Change the development concept and build an intensive ecological development model
Affected by resources and environmental factors, the constraints on the development of Shigu tourism umbrella industry are increasing, and the extensive development model in the past is unsustainable. If enterprises want to develop, they must change to an intensive ecological model that is green, low-carbon, energy-saving and environmentally friendly, focus on solving the contradiction between economic growth and resources and environment, and transform traditional technology and equipment, starting from raw materials and production links. Improve the utilization rate of raw materials, increase the research on domestic and foreign markets, further improve product quality and brand, introduce more environmentally friendly new products with market prospects, pay attention to humanized management, introduce new production equipment, improve resource utilization rate, reduce labor intensity, further improve working environment, and let enterprises move forward on the road of science and technology and humanization. In order to take the road of green, low-carbon, environmental protection and energy-saving enterprise development, the most important thing is to change the concept of tourism umbrella business owners and related employees, adopt communication, training and other means, and vigorously instill the concept of environmental protection, consumption reduction and energy saving. The tourism umbrella industry association will organize the member enterprises of the association to go out for inspection activities, pay attention to learning from the experience of government supporting local characteristic economy, industry associations serving member enterprises, tourism umbrella enterprises' development and construction, and circular economy, and hire experts to make the tourism umbrella industry healthy.
Investigation report on noise pollution in XX county
In recent years, with the rapid economic development of XX county, the acceleration of urbanization process and the continuous expansion of city scale, the connotation of the city has become increasingly rich. However, as a new environmental pollution hazard, noise has become increasingly prominent, affecting the normal life and health of citizens, and showing an increasing trend, which has become a hot spot and focus issue reflected by citizens, thus causing the government and all walks of life. Therefore, the prevention and control of noise pollution in our county is reported as follows.
first, the main practices and results
our county has formed a joint law enforcement group to attack with heavy punches and rectify the commercial noise pollution in urban areas. This action has formed a long-term mechanism. The county environmental protection bureau and the special police brigade of the county public security bureau form a joint group to carry out noise control work regularly or irregularly, and normalize the commercial noise in urban areas (especially pedestrian streets) through the following aspects: First, issue the Notice to urban enterprises one by one and let the owners sign for it, telling the owners to prohibit the use of high-noise equipment such as loudspeakers, and popularize relevant knowledge such as commercial noise pollution for the owners; Second, by patrolling the streets, if shops with commercial noise are found, law enforcement officers will immediately monitor the noise point, confiscate noise equipment from shops with excessive noise and hand it over to the police station in the jurisdiction for handling; The third is to strengthen the control of the hawking sound of mobile stalls. For mobile stalls with noise pollution, once found, they shall be ordered to immediately turn off noise equipment; Fourth, our county is adjusting the noise function zoning, and this work is being carried out in an orderly manner. Through the vigorous rectification of commercial noise, the pollution of commercial noise has been fundamentally eliminated, and residents have a quiet and comfortable life.