1, market positioning:
The materials and brand positioning of products need to be considered clearly at the early stage. With a clear positioning, we can find the right channel. Relatively speaking, AliExpress is still in the stage of rapid growth, and its advantage lies in emerging markets (roads surrounding cities in rural areas), so it is positioned at the low end. At the same time, due to historical reasons, there are many orders for small B;
Ebay is mainly a low-end consumer market in Europe and America because it is a market model; Because of its well-known service, Amazon is the holder of high-end e-commerce market in Europe and America. ?
2. Marketing strategy:
Basically, the marketing strategy is based on market positioning, your financial strength and short-term expectations. ?
3. Support services:
The logistics solution just mentioned, the payment method of the target country, the service requirements of the corresponding channels, etc. , sometimes becomes an important consideration when you choose channels. For example, musical instruments are bulky and have a low turnover rate, so it may not be wise to use Amazon's FBA forcibly.
However, this category has high price, high profit, slow product upgrading and no seasonality, and is suitable for community marketing. In this way, self-built websites are a good choice. If it is positioned in the middle and high end, Amazon has products as a channel combination, and complementarity will be better. ?
4. Talent factor:
Many times, when the plan is completed and ambitious, it is suddenly found that the team has no corresponding talents, and it takes time to establish the team. Unless you want to outsource, it may be that team members are familiar with which channel and will tailor, get started and accumulate experience from that channel. Then, slowly build the team needed for the most suitable channel combination. ?
Extended data:
Cross-border e-commerce platforms are divided into two categories: cross-border export to foreign countries and cross-border import of goods from foreign organizations.
The main platforms are as follows:
1. International B2C cross-border e-commerce platforms: AliExpress, Amazon, Yi Bei, Wish, Lanting Jishi and Dunhuang.
2. Imported cross-border e-commerce platforms: Ocean Terminal, Tmall International, Suning Shang Yunhai Outsourcing, Netease Koala Overseas Outsourcing, SF Haitao.
3. Localized cross-border e-commerce platforms: Flipkart India, walmart Wal-Mart, yandex Russia, new egg USA, trademe New Zealand, mercadolivre Meilan cabassi, Ali, dhgate, ipros.
Baidu Encyclopedia-cross-border electronic commerce