In the post-epidemic era, people’s need to get close to nature is increasing day by day. Camping life away from the hustle and bustle of the city and close to nature is becoming a trendy lifestyle for humans in the new era. With the increasing demand for outdoor products at home and abroad, many domestic outdoor sports brands have also begun to ride the wind and waves in the international market, go overseas in the opposite direction, and set off a This has led to a wave of internationalization of outdoor equipment going overseas. As a global one-stop camping equipment brand, Naturehike is committed to the R&D and innovation of outdoor equipment and travel products. It relies on cost-effective quality and innovative design concepts to create the world's leading domestic outdoor brand.
According to export data from the General Administration of Customs, the cumulative exports of tents and canopies in the first half of 2021 were 14.747 billion yuan, a year-on-year increase of 48.2%. On the Tmall Taobao overseas platform, the sales of domestic camping equipment increased by more than 100% year-on-year in the first half of the year. Among them, tent products with the highest sales volume increased by 84% year-on-year, and outdoor tables and chairs increased by 106%. Domestic outdoor equipment brands are rapidly occupying overseas markets and achieving new breakthroughs and new developments in the global market.
Naturehike's outdoor products from Ningbo, Zhejiang are the leader in this wave of camping equipment going overseas. In the first half of the year, the overall overseas sales of Naturehike on Tmall and Taobao increased by 185% year-on-year, with the highest growth rate Nearly 300%, South Korea, Malaysia, and Australia are the top three countries in terms of transaction volume. From OEM processing to brand upgrading, Naturehike has relied on its strong brand strength and expanding market leadership. It has successively won the top ten overseas brands of Alibaba AliExpress in 2018, the best global expansion seller of Amazon in 2018, and the 2018 Best Global Expansion Seller. It has won multiple awards such as AliExpress Chief Navigator and has become the preferred brand for outdoor travel.
At present, Naturehike has more than 80 utility model and design patents, and its innovative research and development results have also been highly recognized by the industry. Not only has it won the gold and silver awards of the "Asian Outdoor Product Awards" He is also a participant in the formulation of national standards for sleeping bags. From the European and American markets to Southeast Asia, Africa and other markets, Naturehike's strength demonstrates the overseas journey of small and medium-sized enterprises from going abroad to the world, leading the new trend of industry development, and using its strength to promote the development of China's outdoor industry.
In the future, Naturehike will continue to target overseas markets, continuously optimize the supply chain, strengthen quality management, increase investment in outdoor product research and development, and provide more domestic and foreign users with convenient and high-quality outdoor product experience.