The main purpose of going to Hangzhou is to recommend to Wahaha a complete set of technology for industrialized production of crucian carp broth successfully developed by our company 10, and four series of products that can be developed by using this technology for rehabilitation and pension, pregnancy, gifts and chronic disease treatment formulas.
You know, for thousands of years, doctors in China can safely recommend only two kinds of food to patients: white rice porridge and crucian carp soup. Liao Xiyong, a famous doctor in Ming Dynasty, said in Shen Nong's Herbal Classic Vegetables: Crucian carp seasoning and moistening intestines is harmful without any benefit. This is the only fish that can be eaten often.
Our trial-produced samples have been tested by professional testing institutions recognized by the state, and the nutrients are more than any imported formula milk powder. The nutrients all contain DHA, EPA and fish oil, and crucian carp comes with 2 1 amino acid, without any artificial addition. Protein of crucian carp broth is the result of small molecules. The DNA arrangement of fish is similar to that of human beings, and it can be almost 100% absorbed by human body. As for crucian carp soup, it also has the functions of diuresis, dehumidification, lactation, clearing away heat and toxic materials, benefiting qi and strengthening spleen, which is beyond the reach of formula dry powder.
However, after living in Hangzhou for five days, I tried my best to join Wahaha Company, whether in the name of someone who invented the patent technology and asked the boss of Wahaha, or in the name of the food technology inventor and senior manager of food safety who asked the NPC of China food industry to be a deputy.
As a representative of the National People's Congress in the food industry, shouldn't Mr. Zong arrange time to receive complete sets of technology inventors in the food industry? Shouldn't we receive a senior food safety manager? How can he represent people in the food industry if there is no reception time for one day or even half a day every month?
Speaking of wow, what drinks do you have in mind? Wahaha eight-treasure porridge, mineral water endorsed by Wang Leehom, AD calcium milk representing childhood memories. ...
1989, Zong established Wahaha Nutrition Food Factory as the factory director. It only took two years. With the rapid development of reform and opening up, Zong's Wahaha Food Factory quickly accumulated hundreds of millions of wealth, and merged Hangzhou Canned Food Factory at 199 1 for 80 million yuan. Soon after, Wahaha Food Group was established. After the celebration, it changed from the factory director to the chairman. Later, the canned Wahaha eight-treasure porridge that we are familiar with appeared. Wahaha has passed its 30th birthday since its establishment, but this 30th birthday is not practical, and its performance shows a significant downward trend. Then the once 73.8 billion beverage empire is now looked down upon by the industry. In fact, it can be seen from its products.
Lack of innovative projects
For the fast-moving beverage market, wow haha gives people the feeling of staying in the previous explosive products. In recent years, no innovative products have been launched, and other beverage brands are constantly occupying the market, so the decline in performance is inevitable. Wow, haha, the spokesperson hasn't changed either. It has always been Wang Leehom, which is rare in the beverage market. After all, the popular "small fresh meat" has a powerful role.
Product design blindly follows the trend and imitates other explosive products.
In addition, in product design, Wahaha's plagiarism problem is also very serious. What hot drinks are there in the world? Wow, haha, it is very likely to launch the same model. Although this imitation has brought immediate success to Wow, it is impossible to imitate blindly.
Wow, haha, it's a classic. To develop classics, we must innovate and seek breakthroughs. Welcome to the comment area to talk about your impression of wow haha!
Here are some personal opinions. The moat often mentioned by the investment community is the safety mat. Many times, companies like Master Kong and Wahaha like to compare Buffett's judgment on Coca-Cola, thinking that there is a moat and a margin of safety, and such companies should be able to resist the long-term development of the cycle.
I think this view is too simple. Defenders will eventually come to an end. Fences will block danger, and at the same time, they will kill their fighting capacity. When the attacking competitors start to get familiar with your game and break through the fence, you will have no resistance.
So let's re-examine the case of Coca-Cola. Coca-Cola is really an excellent goal. What is the starting point of Buffett's shareholding in 1988? Is it because Coca-Cola tastes good? Or because he met the president of Coca-Cola at a public dinner and changed the preference of Pepsi. Fortunately, times have changed, and we know the process of Coca-Cola's business expansion in the next few years. In terms of horizontal expansion, Coca-Cola's greatest achievement is to enter China, gain a huge market with a population of/kloc-0.4 billion, and cultivate a preference for caramel. In the vertical market, Coca-Cola has developed new products such as Sprite and Fanta, and reached cooperation with McDonald's to jointly explore the market.
It can be said that Wahaha has been pursuing so-called big items in recent years. Before M&A, its goal was to acquire upstream suppliers instead of expanding distribution channels and developing more product lines. The play is not professional enough to spread horizontally and vertically. In addition, enterprises have become bloated. Maybe the boss can't hear the low voice, or all the employees are used to playing strategy around the product.
In fact, the most important thing for an enterprise is not its fence, but its extensibility, which is bound to revolve around its main business, or new products, or new markets, or internationalization, from developed economies to developing economies. From domestic market to international play, Coca-Cola's next stop can be Africa, Vietnam, the Caucasus and the Middle East, and where is Wahaha's market for so many years? Yes, still in the moat.
Distribution channels are mostly barriers, and technology is also a barrier. If these barriers do not exist, then it is necessary to carry out strategic cooperation with enterprises with barriers. Now BAT's play is extended. They firmly occupy the cash cow business and develop a number of star businesses. Fighting back with wings is the real way out for enterprises.
When people get old inside, it's over.
That was the taste of childhood, and now I often drink it. I hope Wahaha will keep pace with the times and create more brilliant [roses] [roses].
Wahaha, I haven't bought its products for at least ten years.
Wahaha was very fashionable when I was a child. Wahaha AD calcium milk should be drunk frequently, even every day. The taste in memory is very good, and it is also very noble to hold among children.
Later, there was something called "Nutrition Express", which was juice milk. That sounds great. I only drank it once: the juice was completely covered with milk, and the taste of milk was thick and heavy.
I didn't finish a bottle. I clearly remember that I vomited that day and was vomited by the mysterious operation of Wahaha "Nutrition Express".
Once some things have a bad impression of bad taste, they can't be erased in the future. What's more, there are many choices in the current beverage market: juice tea; Oolong tea; Bubble water; Soda; Coffee; Freshly squeezed juice ... at home and abroad, so Wahaha really can't rank.
It has become a childhood memory of a generation, so don't take it out for aftertaste. What you can't drink is the most delicious
Speaking of Wahaha, the first thing that comes to mind is a product of Wahaha, AD calcium milk.
Moreover, for some later 8090, there is another song.
Our country is a big garden.
The flowers in the garden are really bright.
The warm sunshine shines on us.
Everyone has a smile on his face.
Wahaha Wahaha,,,,,
Other than that, it seems to have no effect. If you pay more attention, there are two other products that can be seen occasionally on the market, one is Nutrition Express, and the other is pure water endorsed by Wang Leehom.
But if you look at the family history of Wahaha boss Zong Houqing, it is also a legend. After the annual sales hit 1000 billion, it seems that it is not so good. It may be because of the encouragement at that time or the product itself, but I guess it is more a management problem.
Since Zong's daughter began to participate in the management of Wahaha Group, according to insiders, all their original benefits will be lost in various ways. However, from the perspective of a small production company, there are still various systems that allow workers to work 22 hours. Their model is that the company starts production from 1 every month, and then shifts in two shifts. After the production figures are completed, they are arranged to produce in turn. The easy positions are leaders, relatives and friends, and these people get higher salaries. And the easy jobs are basically that both husband and wife are in the company. Although there are rules, the sky is high and the emperor is far away, like working more than 22 hours a day. Although you will be given a rest the next day, these 22 hours can only be counted as 1 1 hour in the salary table, so they will recruit production operators all the year round. A production company may have 180 people, and it is estimated that more than 100 operators will be recruited every year. Cheat you into it in various ways, and then there will be a trial session, and you will not sign a labor contract, and it is also ambiguous to estimate whether the salary will be paid. The only thing is that once you join the company, you will pay five insurances and your salary will not be in arrears. Maybe all companies have something disgusting. For example, if the production lasts more than 22 hours, the salary is calculated as 1 1 hour, and the salary is unclear. Nominally speaking, the production task is a bonus. Understand nature.
In terms of products, the products are not easy to sell. What is the reason? The products are not strong? The salesman promised that the expired products could not be transferred to the best-selling places, and the goods fell into his hands? Various reasons.
Management problem can be a fatal problem.
This requires asking, what can the main leading bodies and decision makers understand?
Times have changed, and young people have different tastes.