19 19, Simon Feinblum and his father formally established the Champion Knitwear Company in Rochester, new york, USA. The champion attracted the attention of all sports fans from the beginning.
With the courage of continuous progress and innovation, Champion pioneered reverse knitting (horizontal knitting technology) in 1934, which made cotton-padded jacket more durable and washable, thus being suitable for various environments and well received by the market.
1989, Champion was acquired by a company named Sara Lee Corporation. While focusing on the field of professional sports, the brand extends its product range to the street fashion field that more young people pay attention to, so that the brand can reproduce its past glory and become a topic that young people talk about again.