At the beginning of the new product listing, set the price of the new product at a higher level, get rich profits in a short time, and recover the investment as soon as possible. This pricing strategy is like skimming the cream contained in milk and taking its essence, so it is called "skimming pricing" strategy. For brand-new products, products protected by patents, popular products and products with uncertain future market conditions, skimming pricing strategy can be adopted.
2. Market competitive pricing method
According to the marketable retail price of similar products in the market, the ex-factory price is determined by reverse calculation. The calculation formula of market competitive pricing method is: ex-factory price of products = marketable retail price-wholesale and retail price difference-wholesale and retail price difference = (market benchmark retail price of similar products plus or minus product quality or specified price difference) ×( 1- wholesale and retail price difference rate )× (1-wholesale and retail price difference rate).
Extended data:
Factors affecting product price:
1, value coefficient
Price is the monetary embodiment of value, which determines the price, and value is determined by the socially necessary labor time to produce products. Therefore, improving social labor productivity and shortening the socially necessary labor time for producing products can relatively reduce product prices.
2. Cost factor
Cost is the basic factor that affects pricing. Enterprises must get enough income to make up for the costs incurred in order to survive and develop for a long time. Although the product price may be lower than its cost in the short term, in the long run, the product price should be equal to the total cost plus reasonable profit, otherwise the enterprise will be unprofitable and difficult to survive.
Baidu encyclopedia-market competition pricing method
Baidu Encyclopedia-Market Skimming Pricing Method