Protect advertising patents

1. Regarding the copyright (also known as copyright) of advertising design, Article 17 of the Copyright Law stipulates that "the ownership of copyright in commissioned works shall be agreed by the client and the trustee through the contract. If the contract is not clearly stipulated or no contract is concluded, the copyright belongs to the trustee. " According to this regulation, an advertising company (in its own name if it is an individual undertaking design business) can make an agreement with customers on who owns the copyright through the contract. Without this agreement, the copyright naturally belongs to the advertising company or the author, and there is no need for "proof of authorization intention".

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2. Advertising design is a copyright, not a patent right, so you can't apply for a patent in the Patent Office. According to Article 2 of the Copyright Law, "the works of China citizens, legal persons or other organizations, whether published or not, enjoy copyright in accordance with this Law." In other words, once the work is completed, it is naturally protected by law. However, in order to avoid disputes over the ownership of rights in the future, we can apply to the National Copyright Administration for the registration of works in accordance with the Trial Measures for the Voluntary Registration of Works of the National Copyright Administration, so as to have sufficient evidence to prove that the copyright belongs to the company or designer.

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