1. Ask about the available supply in the market.
The general judgment is mainly based on the numbers searched in the Amazon foreground search box. In order to avoid inaccurate keyword judgment, you can choose the best-selling goods in the search results. With the help of tool software, the keyword reverse query function is carried out to obtain the main traffic keywords of competing products. Enter the main traffic keywords of best-selling goods in the search box at the front desk to get the approximate market supply and make the first judgment on the choice of goods.
2. Query the search volume to determine the market demand.
The first potential of explosions is that demand exceeds supply, so it is very important to inquire about market demand. Market demand is the sum of the monthly search volume of each main keyword. Using the keyword mining function in software tools such as Purple Bird, we can find out several main keywords of this product and add up the search volume of several main keywords. If the quantity is relatively large, it shows that the market demand for this product is still ok.
Second, estimate the market capacity
If the sales volume of the products on the homepage is average, which proves that the market capacity of this product is very small, then it is meaningless for us to enter this market.
1. Expected competitive sales:
According to the number of opponents' comments every month, the retention rate of natural purchases is around 2%. Multiply your opponent's monthly comments by 50, and you can get the valuation of your opponent's monthly sales.
You can also add the competitor list to the shopping cart, enter the maximum purchase quantity of 999 for inventory query, and then guess the sales volume. However, if the opponent sets maxorder, this method will also fail.
You can use paid software to check your opponent's monthly sales, sales ranking, average price and average number of comments. Some software will also give a score for the comprehensive potential of the product.
2. Check other situations of Amazon homepage competition.
Watch Amazon's home page contest for comments.
Enter the main keywords of the product and view the list of main competitors in the search results. On the first page of search results, it is best not to have more than three competitors with comments exceeding 1000. It is not recommended to start with three products with comments exceeding 1000+. Because these front-row houses will intercept most of the traffic, it is not a wise choice for small sellers.
Check the products on the advertising space on the home page.
Is there a seller who has few comments but has occupied the advertising space on the home page for a long time? As we all know, when the number of audits is insufficient, advertising is basically the case that ACOS is too high, losing money and earning money. If there is such a seller, it proves that many sellers burn advertisements to promote this product, so the competition will be fierce in the later stage, and sellers should think twice and fall behind.
Third, judge whether the product is seasonal.
Enter the commodity keyword you want to query in the commodity selection software, and it will show the search trend of the keyword in some countries (or the whole world) in the past 1 year or even 5 years. If the product curve fluctuates greatly, it means that the product has obvious off-season and peak season and belongs to seasonal products. Experienced sellers can try, and small white sellers are cautious.
Four, query whether the product has a patent for design.
Determine whether there is infringement, and avoid the listing being taken off the shelf due to infringement. There are mainly two related websites to query:
Official website, U.S. Patent and Trademark Office, select the Patent tab. The other is Google because it involves illegal words.
Verb (abbreviation of verb) accounting cost
Amazon's operating costs generally include: product cost (including domestic express delivery fee)+joining fee +FBA fee+15% Amazon commission+post-promotion fee (CPC advertising, evaluation, transaction, etc. ). Generally good products have a gross profit margin of about 50%. It is not recommended that the gross profit is less than 20%, because later you will find that 20% gross profit is not enough to support the operating costs.