Some time ago, Figma, an American design software company, suddenly announced that it would ban DJI's company account.
Why did you say sealed? How come...
Because the United States requires that software services be prohibited from being provided to enterprises on the sanctions list, and DJI is on the list. In short, the United States once again imposed sanctions on DJI to prevent DJI from using the design software of American companies. How will this affect DJI?
Figma is a design software tool. Because it is easy to use, it is not only used in DJI, but also used by many technology companies. However, it is not an irreplaceable design software. There are many similar softwares in China that can be replaced. At present, thousands of Figma files have been migrated to DJI.
The sanctions imposed by the United States are embarrassing again.
Two or six years have passed since 20 16, and the president of the United States has changed twice, but DJI is still the same DJI. No matter how sanctions are imposed, it can't stop its annual performance growth of 300%-500%, and it has always maintained a market share of 75% in the US market and more than 70% in the world.
Why is DJI still alive after six years of sanctions?
In the past six years, the most popular story is that after DJI was imposed tariffs by the United States, the backhand price increase made American consumers pay the bill, and this confidence came from DJI's strong technical ability.
But American R&D technology is not weak. It still has money, so can't it be built by itself?
The United States can intervene in R&D, but it can't bypass DJI. Disassembling every part of DJI UAV is not only our own production, but also our own writing of the underlying code. No American company can bypass DJI, whether it is patented technology or research method. The technical strength accumulated by DJI has been passed on to the terminal price. The price of drones in DJI is almost the same as that of a mobile phone, which has made the market almost forget that it is a high-tech product. From technology to production, to price and market formation, it has become a competitive barrier for DJI, so American companies want to shake DJI's market position. Do you think they can succeed?