There used to be a world-famous computer company. In the mid-1980s, it had branches in 65,438+003 countries, with 30,000 employees and a total turnover of $2.35 billion. However, on August 1990, the company named Wang An applied to the court for bankruptcy protection and declared bankruptcy. The success or failure of Wang An Company is meaningful and thought-provoking.
Wang An 1945 graduated from Shanghai Jiaotong University and went to the United States for further study in the same year. 1948 received a doctorate in physics. 195 1 year, he sold the patent right of "magnetic memory circle" invented by himself and got a large sum of money. This is the financial basis of his business. Since then, he gradually used his labor income to open a laboratory in the southern suburbs of Bocheton and began to manufacture computer equipment for office use. This idea just responded to the market demand at that time. In less than a year, this small startup company made a profit of $65,438+05,000, which laid a solid foundation for future development. /kloc-founded Wang An Computer Co., Ltd. in 0/955. In the daily operation, he resisted the fierce market competition with a leisurely attitude and the principle of moderate development, which pointed out the correct direction for the company's development. By the mid-1960s, the annual sales of Wang An Computer Co., Ltd. had exceeded one million yuan. In the computer industry, Wang An Computer Co., Ltd. gradually ascended to elegance from a poor man in Shan Ye. Wang An is down-to-earth, slow and steady, slow and steady. At the same time, his thoughts are by no means conservative. He dares to constantly introduce new products. The frequent appearance of the first computer typesetting machine, the first electronic scoring device, the first equation writing calculator and the radio typing computer gave him an advantage in the fierce market competition. He dared to challenge IBM, the dominant computer company at that time, and competed with IBM for the market with his own high-quality photo typesetting machine, various word machines and word processing equipment. 197 1 year, due to the advent of emerging large-scale integrated circuits, the price of calculators plummeted, and there are signs of further decline. At this time, the sales of calculators accounted for 70% of Wang An Company. There is no doubt that this is no small challenge. No matter what you do, you can only win, but you can't fail, because once you miss, it means disaster. What shall we do? Eliminate old products and find new markets, or remain the same? At this critical moment, Wang recognized the situation clearly, made decisive decisions and adopted a series of effective measures to tide over the crisis. At the same time, old rival IBM refused to update and stuck to its traditional dominant territory. The result is tragic: in this market shock, IBM lost 7 billion yuan and another big company went bankrupt. The impressive record is inspiring, but Wang An is not complacent. After breaking through the million mark, Wang took two major measures: establishing a sales network all over the United States; Change private ownership into public offering of shares. These two decisions made the Wangs quickly become billionaires with $50 million. Then, he set up business sales departments all over the world, increased foreign investment, established new factories, and moved his Asian business headquarters to Hong Kong to explore the Asian market. In this way, his company has become a veritable computer kingdom with world influence. The boldness and decisiveness in Wang An's character have been fully applied and proved in the commercial competition. 1984, Wang An became the first Asian scientist to enter the American Hall of Fame. As an Asian, he didn't expect that he would be as famous as Bell who invented the telephone in the United States and Edison who invented the electric light.
However, on the way forward, Wang An failed to get rid of the fate of "prosperity and decline". With the development of his career, his sense of exploration and innovation gradually became dull, and he began to become complacent and slow in judgment. In the middle and late 1980s, when IBM and other companies grasped the trend of the times and began to develop cheaper and more powerful personal computers, Wang still insisted on the idea of focusing on medium-sized computers and industrial development, which hindered the financial resources of enterprises. Under the new situation, in order to meet the requirements of customers, many computer companies have introduced personal computers compatible with IBM products, thus greatly facilitating the vast number of customers. Facing this brand-new field, Wang An has long insisted on producing computers that are incompatible with IBM products. The competition between companies has evolved into an emotional antipathy in interpersonal communication, which has aroused customers' antipathy only in the image of the company, leading to a great decrease in the number of company customers. At this time, Wang also violated the management mode created by himself, ignored the advice of others, and appointed Wang Feide, a son with low management quality and headstrong, as the president of the company, which led to the rapid expansion of a series of affiliated family businesses ... The introduction of such unpopular measures and endless failures alienated him from others. For a time, there were many contradictions within the company, and a large number of talents were lost. The enthusiasm for innovation of those who barely stayed gradually cooled down and they could not escape the fate of bankruptcy.
The process of Wang An Computer Company's emergence, development, growth, decline and closure fully embodies the dialectical relationship between starting a business and staying in business. In the process of starting a business, people maintain high morale and extremely cautious work style. It is under the influence of the spirit of business leaders that they can often plan ahead for the storms in business operations. However, after the initial success, many people obviously relaxed their vigilance and began to pursue luxury and personal enjoyment. They no longer regard enterprising as their career pursuit as before, but take it as a witness of their glorious past. At this rate, there is no reason why the career should not go downhill! As a lofty ideal, the pursuit of career should be as always, never satisfied.
Moreover, at some extreme times, because some pursuits and goals in life have reached a certain level, some people have no higher ideals, do not pay attention to exercising themselves and transforming themselves, and have the idea of arriving at the station by boat, which gradually breeds the tendency of hedonism. The failure of the immune system of self-thought will often make people covet enjoyment and extravagance, indulge in debauchery and debauchery, thus leading to serious career setbacks. The scene that appears at this time will be the biggest failure in life.