1894, Bata brand was born in Czech Republic. Bata provides consumers with shoes for men and women suitable for different occasions. Among them, breathable series, antistatic series, super-flexible series and shock absorption series have won national practical research and development patents. Bata has seven R&D centers in Italy, Netherlands, Chile, Mexico, Indonesia and China.
Bata comes from Italy's R&D center with four functional series products: breathable, super-flexible, anti-static and shock-absorbing, providing consumers with a comfortable wearing experience.
Extended data:
Development course:
Zlin 1894, Thomas, Ann and antonin Bata founded T&; Bata shoes company.
1905, Thomas Bata opened the first retail store in Zilin.
1909, Bata's annual export volume reached 2 million pairs, the number of workers increased to 5,000, and advanced production equipment was introduced from abroad.
19 17, bata began to use movies as a marketing tool and set up bata film studio. Brilliant young filmmakers came to Zilin to join the creative work of the studio.
1929, Bata started the internationalization process and set up factories in Germany, Britain, France, Yugoslavia, Poland, the Netherlands, the United States and India.
1930, Bata has become the largest footwear exporter in the world, and bought two ships (Kourassa/Morava and Little Evy) to transport its products to the other side of the ocean. In the same year, Thomas Bata was named "Ford of Europe" by American Fortune magazine.
In 2002, Bata's global headquarters moved to Lausanne, Switzerland, and its global business was divided into four parts, and four global product research and development centers were established.
In 2007, Bata Group was reorganized, and Asia, Africa and Latin America merged, belonging to regional management, realizing the development strategy of fully enjoying the internal resources of the Group.
In 2009, Bata ushered in the fifth anniversary of entering the Chinese mainland market and the fifth anniversary of global 1 15.
Baidu Encyclopedia-Bata
Bata China official website-brand story