Most domestic car owners are superstitious about foreign brands and always think that foreign tires must be better than domestic ones. In fact, most car owners know little about domestic tire products. How can they conclude that domestic products must be inferior to foreign products? Chopin today analyzed whether domestic tires are inferior to foreign tires from all aspects.
Domestic tires have a large market share.
High cost performance is sought after by foreigners.
Domestic tires, whether you like them or not, you must admit that they are very big. China has the largest number of tire enterprises in the world. There are about 390 tire factories monitored by the national statistics department, of which about 275 have passed CCC safety product certification. Among the top 75 tires in the world, 34 are from China. It can be said that almost half of the strongest tire companies in the world come from China.
China not only has many tires, but also sells well at home and abroad, and is deeply loved by people all over the world. In 20 18, the export volume of automobile tires in China was 5.392 million tons, with a total amount of132.4 billion USD. The export volume ranks first in the world. At the same time, according to the statistics of china rubber Association, the export delivery value of tire enterprises reached 69.2 billion yuan in 20 18, up about 4.06% year-on-year.
Because of the high cost performance, many foreign car owners who are more rational in consumption have become fans of China tires. According to the British tire magazine "Tire &; Accessories learned that China tires have occupied 50% of the tire market share in the UK. In other words, you can find two cars in the streets of England, one of which is equipped with China tires. Existence is reasonable. Does such a large market share just mean that the quality of domestic tires is not bad?
The quality and safety of domestic tires do not lose foreign investment.
Tires are spare parts related to the life safety of car owners, and their safety is the most important. The "Consumer Proposition" column of CCTV Financial Channel lasted for two months, and for the first time, it made a professional evaluation of more than 0 tires of Chinese and foreign brands/KLOC-0. Let's see how it turns out.
Domestic brands perform best in the test distance of wet and dry braking, and the price is generally more affordable. The test results of the program prove that the safety and quality of domestic tires are definitely not lost to foreign capital, and their high cost performance is actually better than that of China car owners.
Domestic tires are cheap and of good quality.
Why must car owners buy foreign brands?
As we have said, the domestic tires normally sold in the market have no problems in cost performance, safety and quality. So, why do car owners buy foreign brands? In addition to blindly following the trend, what is more important is that the brand building, high-performance product research and development, and scientific and technological patents of domestic tires are indeed slightly inferior.
1, brand
Car owners in China are highly dependent on brands and have low loyalty. They pay more attention to brand rather than price or channel, and think that branded products are safer, higher in quality or more reliable than non-branded products. Domestic tires, however, failed in brand promotion and brand value!
According to the list of the top ten most valuable tire brands published by British brand value consulting company Brand Finance, there is only one tire brand in China among the top 10 tire brands. Linglong Tire became the only China tire brand on the list. Brand awareness is low, it is easy to be labeled as low quality and low price, and it is difficult to win the favor of high-end consumers.
2. R&D of high performance tire technology
We have to admit that foreign brands are really ahead of us in high-performance tire technology. For example, tire noise. Pirelli developed tires equipped with PNCS silencing system in 20 13, which can reduce the road noise by 25%, which is equivalent to the noise generated by a car with only three wheels.
To prevent puncture and air leakage. German horse brand independently developed self-repairing tire technology. Self-repair after nailing (within 5mm in diameter), and drive normally after pulling out the nail. At present, this kind of tire has been officially mass-produced in Hefei factory, and it is estimated that 600,000 tires can be processed.
Behind the leading technology of high-end tires is a lot of time, money and rigorous attitude. For example, during the research and development of the sixth generation products of mainland brands, * * * invested more than 100 people in R&D, and the research and development time exceeded 30,000 hours. In addition, millions of kilometers of full road test and 39,000 hours of indoor test were carried out.