Chery is a technology house for poor people
Chery has always given people the impression that it is a technologically advanced car company, but in fact, in recent years, due to changes in the general environment, marketing strategies, etc. As a result, Chery's life is indeed a bit bleak. .
United Credit Rating Co., Ltd. has published a "Chery Automobile Co., Ltd. Tracking Rating Report" as mentioned above.
The main business operation was under overall pressure and suffered losses, and the total profit was very dependent on non-operating income and investment income.
The company's investment income mainly comes from the disposal of long-term equity investments, and its sustainability is poor. At the same time, the company's debt scale has increased rapidly, and the pressure on short-term debt repayment is also very high.
To put it simply, it’s like this: the market environment has not been very good in recent years, and the bar will definitely lose money just selling wine, so it can only focus on the side business.
Find people to sing, dance, and cheer up. The stage is usually rented out during the day to support your life.
Without making money, Chery can only tighten its belt and get by. The Shanghai Clearing House released the "2017 Annual Report of Chery Automobile Co., Ltd.".
Chery’s internal development expenditure is 1.609 billion. This investment scale can only be ranked in the middle and lower reaches among domestic brands.
From the beginning, it had a tradition of attaching importance to technology, and it was very good at research results.
United Credit Rating Co., Ltd. has given a tracking rating report with data.
Chery can be said to have made achievements in the "three major areas".
There is a domestically produced engine with the highest thermal efficiency, and its power performance has reached the level of star products of the world's mainstream brands. It has even been sold to foreign car companies such as Fiat.
The torsional stiffness of the body-in-white of Qoros 3 and Xingtu models exceeds 28,000Nm, which ranks among the top among domestic independent brands and is almost the same as the Mercedes-Benz C-Class.
The gearbox is not particularly powerful, but it took 7 years to successfully develop a completely independently developed CVT transmission, which can be regarded as making a certain contribution to the backward transmission field in China. . Geely is a rising star among local tycoons
Compared to Chery, Geely’s life is much better.
The National Passenger Car Market Information Joint Conference has released data: From January to May 2020, among all car brand sales rankings, Geely ranked fourth, following South and North Volkswagen and SAIC-GM. , domestic brands have the highest sales volume. Shanghai New Century Credit Rating and Investment Services Co., Ltd. has made a tracking rating report on Geely, which is stated in it.
Geely benefited from the continued growth in vehicle sales, with its operating income and operating profit rising steadily during the tracking period.
In addition, the company's capital withdrawal situation is good, operating cash flow continues to flow in net, the stock of monetary funds is large, the credit market and capital market have strong refinancing capabilities, and financial flexibility is relatively high. good.
Well, with a lot of money on hand, and the increasing emphasis on technology research and development in recent years, Geely is also beginning to become a technology enthusiast.
If money is invested, there will always be results, so it can’t be wasted, right?
It’s just like: one chef pays attention to the taste of the dishes; the other one, although the taste is slightly worse, is better because he is faster, cooks more, and has a good business.
With his fast speed, he opened more stores and made more money.
Not only has it developed a self-developed engine that performs well, but the gearbox is also good.
DSI, a famous Australian gearbox manufacturer, has bought it back; Volvo has bought it back. Let's integrate each other and do it together, all kinds of flirting.
The 6AT gearbox is available, and the 7-speed wet dual-clutch is also available. Both "skill books" of the gearbox are opened, which is quite powerful.
As I just mentioned, in the automobile patent innovation index, the number one ranking is not Geely, but BYD.
BYD is also a wealthy family. Lianhe Credit Rating Company gave a "BYD Co., Ltd. 2020 Tracking Rating Report" to talk about it.
BYD has three major businesses. In addition to automobiles, it also has mobile phone components and assembly and secondary rechargeable batteries.
Although due to the impact of the domestic environment in 2019, the revenue and profits of the automotive industry have declined, the mobile phone parts and assembly business has expanded relatively quickly, and the overall revenue has remained relatively stable.
If you have money in your pocket, of course you are willing to spend it on research and development, as mentioned in the "BYD Co., Ltd. 2019 Annual Report" disclosed by BYD.
BYD’s R&D investment in 2019 was 8.421 billion. Geely and Chery combined cannot compare to BYD. However, the automobile business only accounts for 49.53% of the total business, less than half.
Based on this ratio, in terms of automobiles, BYD’s R&D investment is about 4.2 billion, and it ranks among the top among domestic car companies.
BYD has invested more and produced more. According to the ranking of the "2019 Automotive Patent Innovation Index" just mentioned, not only is it ranked first in the number of patents, but its average patent score is also second only to Chery. Ranked 2nd.
The quality and quantity are pretty good, and the total score is even 1.5 times that of third-place Geely.
Unlike other car companies, BYD's research and development involves all aspects of the entire new energy industry chain, and it wants to do everything.
It’s like: If he wants to open a restaurant, he starts from purchasing, wrapping up the fish pond, raising the fish, and dragging them into the store, where he chops them, cooks them, studies the dishes, and then Serve it and wrap it up for you.
Zhejiang Gongshang University has a paper, "Research on the Financial Sustainable Growth Capability of the New Energy Automobile Industry - Based on the Perspective of the Industrial Value Chain" mentioned above.
BYD has independently developed and applied technologies for the "three major components" of new energy: motors, power batteries, and power management.
Power battery and motor control technology are also quite excellent when compared around the world.
Even in the case of traditional fuel vehicles, BYD is used to solving difficulties on its own. BYD built the engine electronic control unit (ECU) itself.
Other car companies may ask others to borrow, buy, and reverse R&D, but they like to do it themselves. Great Wall has a lot of money, but its effects are limited
Compared with the few technology-savvy car companies just mentioned, you should not forget that there is another big head - Great Wall Motors.
The label on Great Wall does not seem to be related to technology fanatics, but in fact, Great Wall spends money silently on research and development for more than one or two days.
It’s like spending money on advertising. Great Wall spent a lot of money and hired many celebrities to do it there, but it may not be very famous.
As the second largest independent brand in sales after Geely, Great Wall has not been lenient in investing in research and development. Let’s continue to look at the disclosed reports.
The "Great Wall Motor Co., Ltd. 2019 Annual Report" has data: the annual R&D investment is even more than that of Geely, which ranks first in sales, reaching 4.248 billion.
However, unlike BYD, Great Wall does not seem to like solving problems on its own, which is the opposite of BYD.
It likes to buy things, buy some, and then put them together to make what they want.
It's like: two students also encountered a problem, and one likes to think about it by himself: "I want to solve this equation and fix it."
Another One said: "Buy the reference questions, buy the real questions from last year, and let me see how the classmate next door did it." Those who like to play with this thing.
For example: when Great Wall made dual-clutch, they invited the talented people responsible for Volkswagen DSG and Mercedes-Benz 9AT to come over.
And among the 157 parts, only 18 parts such as casings and gears are produced by ourselves.
"If you can buy other things, just buy them. Why don't you invite someone powerful?" That's the idea.
The 2.0L turbocharged engine was directly entrusted to the German FEV Internal Combustion Engine Company, one of the three authoritative internal combustion engine research and development institutions.
"You are the boss, you are in the top 3, no matter what you do, you will not be third from the bottom, right? Come on, come on!"
What I just said , it is also reflected in the ranking list of the "2019 Automotive Patent Innovation Index". Great Wall has spent a lot of money, but the number of patents obtained and the quality of the patents are relatively average.
The previous ones were all No. 1 and No. 2, right? Sales volume, R&D expenses...it ranks 6th in the innovation rankings.
And in terms of diesel engines, it also cooperates with Delphi, one of the world's largest auto parts manufacturing companies, and has become the "leader" in the domestic diesel engine field.
We have always thought that SUVs are the boss, and diesel engines are also the boss. Chery is still a technology enthusiast among domestic independent brands
In general, Chery is still a representative of technology enthusiasts among domestic independent brands.
But brands like Geely, BYD, and Great Wall have good business and lots of money. "duaduaduadua" can catch up very quickly by throwing money at it. Domestic engines, which one is the best
Domestic car companies invest so much money in research and development every year, which one has the best products? We are buying products, not your patents. Which car is better?
How is the quality of domestically produced cars now? What are the characteristics of each of the companies I just mentioned? Which one has the best value for money? Which one has the least minor problems?
How much does it cost to buy a domestic car that costs about 100,000 yuan? Cases, analysis, and final conclusions are all prepared for you.