A copywriter tactfully hacked Apple users, but ignored Android users without trace. Many other users, such as WindowsPhone and Symbian, 65,438+0%, are calmly at a loss. Is this to set off the death of Xie and the tiger of slaughter?
The biggest failure is:
Please make up your mind. What would happen if we changed it to "WeChat" and "Weibo"?
I don't care whether you wrote "the first iPhone" or "the first experience of iPhone". Users of at least two different platforms can use the same product. But what do you mean by "only on iPhone"? Still feel that the product experience is not bad enough for users to vomit? Has the class started? Don't Zhihu know that it will be very harmful if the user class is divided by official actions?
Column criticism can't be checked quickly, and mobile criticism can't be checked quickly. The information display of personal private pages is two landscapes on the mobile side and the PC side. Improvements in rich text editing, bugs in uploading pictures, and a bunch of sponsors and topics that users don't know how many times have been changed?
The most pen and ink in the copy will be combined with "chicken ribs", and there is no focus on understanding the characteristics of the new version of the APP first, so that users can't figure out what is the highlight prototype that attracts me. Is the prototype value not worth wasting traffic to update it? This copy is meaningless. Do you have to show me the layout, characteristics and performance of the car? Waste saliva on nonsense, and as a result, the details are diluted and fail.
Users on Zhihu have been very patient. Zhihu is a website that will die without effective users. Zhihu is nothing without producers and appreciators. Now that we know that users are so nervous, can we handle all the problems realistically and punish them, and then send a stable Zhihu mobile terminal with the same result in a down-to-earth manner?
This should be replaced by other mobile users, not swearing. QQ update is dead. How was it scolded? Ignoring user experience is the most taboo place in product and writing strategy. But, serious people in Zhihu, who are you playing?
The most disgusting thing is this sentence:
The implication is that friends who don't have an iPhone are not your users? Use a Zhihu to encourage people to sell their kidneys?
I have to say that this move overestimates the user's viscosity and sense of belonging, and the problem of ranking and harmony has not stopped. Do you think Zhihu is not enough to recruit black people?
An enterprise that takes "harmony, respect and unity" as its own cost concept can't set an example and can't fully implement it. Is this to expel users who make, disseminate and read content for their own websites?
As a writer and Weibo operator, especially when representing the brand of one's own enterprise, I completely rely on my own cost view and preference bias to write the official copy, without fully considering the expected feedback and user's feelings after the copy is released, and completely rely on my own temperament. What do you take users for? What do you think of Zhihu? Who allowed the copywriter to go online? Put it in my company. You can leave in the morning as a copywriter, believe it? Because of your problem, it hurts you and my parents, and it also hurts you and my users. Who is in charge?
Zhihu is a good platform, the user is Zhihu's body, the cost concept is Zhihu's soul, the content is Zhihu's blood, and Zhihu is the skeleton of these elements. Without a valid household, Zhihu is nothing. I didn't expect this to be Zhihu's suicidal marketing technique. If it is premeditated for a long time, even if the product attention is enhanced, the positive score of brand impression will be lost to a greater extent.
Even Xiaobai knows the fragmentation of Android and the tedious development and testing, but in the face of today's massive Android smartphones such as Xiaomi, Meizu, China Cool Alliance and Hammer, they have the upper hand in the number of users. Android and iOS are two different platforms, but the users behind them are people who love to use Zhihu. Especially the heavy users in Zhihu, they hope that Zhihu will gradually improve their products, which will also help users to use them more conveniently on the mobile side. I hope that the boss in Zhihu will pay attention to these problems, regardless of the lack of money or mistakes. If a company does not pay attention to the imbalance of its own brand details and internal costs, then I think it can't do well and can't go far. After all, the concept of corporate culture and cost, no matter how high, is really useless if it is not implemented and implemented:)
As a heavy user of Zhihu, I'm waiting for a "harmonious" copy to be released synchronously with the new version of Android client, so as to make products in a down-to-earth manner, so that users can really feel your head buried, thus benefiting users.
-Update:
Today, Zhihu's propaganda copy has been synchronized with Zhihu, Weibo and Zhihu. Well, you are willful enough, and you win ~