1, technological innovation of OPPO mobile phone: OPPO has always attached great importance to technological innovation. By July of 20 16, the disclosure of OPPO patent application had entered the TOP 10 list of domestic local applicants, and this is the second time that OPPO has entered the list. By September 5th, 20 16, OPPO had publicly applied for 8683 patents. There were 7576 applications for invention patents, of which 87.3% were for invention patents. For OPPO, its patents are more concentrated in the fields of taking pictures, rotating cameras, and VOOC flash charging.
2.OPPO brand concept: "Beauty" is the essence of OPPO brand, which conveys the OPPO brand's pursuit of perfection and its determination to achieve perfection. The ultimate beauty not only represents the pursuit of the ultimate, but also represents the pursuit of beauty and art. Chen Mingyong, CEO of OPPO, explains "the ultimate beauty" as follows: "All products produced by OPPO must be exquisite designs and works of art with style". OPPO's brand mission is to create a beautiful life experience through exquisite products and innovative technologies.