Intellectual property: profit
"Last year, the per capita income of intellectual property in Lanzhou was 2.85 yuan, while in the past, this item of property income in Lanzhou was zero." A few days ago, Wei Qi, captain of Lanzhou investigation team of National Bureau of Statistics, said happily. With the deepening of people's understanding of intellectual property rights, the income from the transfer of intellectual property rights, including copyright and invention patents, has gradually entered people's lives.
Lang Xianping pointed out in a forum that why an ordinary family is rich can be summarized as three points:
First, rely on resources; Second, rely on labor; Third, relying on knowledge, skills and creativity, "your family has money."
Knowing a magic formula can cure baldness or infertility. People from Fiona Fang have come all the way to beg you, so it's hard for your family to get rich. Or you have scarce skills and knowledge that others don't have, such as fortune telling, or you do.
Artistic talent can also make a fortune. Lang Xianping, for example, said that in the national wealth of the United States, the contribution rate of scientific and technological originality is probably above 50%.
In fact, foreign countries have long regarded intellectual property as an asset, which is part of the return on investment, not part of the operating costs of enterprises. They regard the mining income from patents as an independent business. If you stick to the rules and only know how to protect the company's products with patents, you will miss all kinds of opportunities, including using patents to generate income.
If the global film is regarded as a kingdom, then Hollywood is undoubtedly its capital. This "DreamWorks" not only continuously produces brilliant and beautiful products, but also relies on a big screen.
It can make people's dreams of making money "dream come true".
The manufacturing investment of the first episode of the world-famous film Harry Potter exceeded $365,438+$0.7 million, and the total revenue in 2004 was $654,38+$249 million.
The biggest piece of it comes from the global profit of its DVD ($436 million). In other words, the box office is no longer the biggest cash cow for entertainment tycoons, and producers have long lived by selling "intellectual property rights".
The effect makes money. The main task of Hollywood now is not to tie famous directors, movie stars and all shooting resources together to make movies, but to "save" the money earned from intellectual property rights together and then distribute it to different places.
The same places include those who create, distribute and invest in intellectual property rights.
Experts pointed out that the principle of "creating conditions for more people to have property income" put forward by the 17th National Congress not only requires us to expand channels and provide more opportunities to preserve and increase the wealth of ordinary people, but also opens up new channels for ordinary people to own and obtain more wealth.
Property income also includes the income from the transfer of intangible assets such as brands, domain names, brands, business reputation and patents. This provides new business opportunities and new ideas for Chinese entrepreneurs to carry out brand expansion, network chain, patent conversion and so on. Entrepreneurs should seize the opportunity to realize multi-channel income and multi-dimensional income.