Honda Binzhi's domestic patent exposure

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Recently, the latest issue of "China Automobile Insurance Rate Research Report" jointly released by 58 Automobile, J.D.Power Di Jun and Xinyou was updated.

Specifically, in terms of automobile brands, Lexus, Porsche, Toyota, Honda and Mercedes-Benz ranked in the top five, among which Lexus became the most valuable brand with 65.2% preservation rate, and Porsche ranked second with 62.2%.

Judging from the ranking of manufacturers' hedging rate, four of the top five are Japanese joint venture brands, namely two Toyota (GAC Toyota, FAW Toyota) and two Honda (Dongfeng Honda and Guangqi Honda), and only Beijing Benz is a German joint venture car company.

Note: The hedge ratio of Guangqi Honda is 6 1.5%, GAC Toyota is 6 1. 1%, FAW Toyota is 6 1. 1%, Dongfeng Honda is 60.5% and Beijing Benz is 60.2%. Japanese cars are five points higher than German cars.

To the surprise of the whole ranking, Mazda, which was "neglected" by most keyboard men, has a very strong preservation rate and ranks quite high.

In terms of vehicle maintenance rate, the first small SUV is Dongfeng Honda XR-V, with a three-year maintenance rate of 63.1%; Compact SUV, the first rate of preservation is Dongfeng Honda CR-V, and the second is Binzhi of Guangqi Honda; In the premium rate ranking of small cars, the Fit of A0-class cars continues to occupy the throne of 1; In terms of B-class cars, Guangben Accord won the first place with 60.7%; In terms of MPV models, the model with the first rate of preservation is Dongfeng Honda Ailishen, and the second is Guangben Odyssey. ....

Completely slaughtered by Japanese cars. It's amazing to get such a result.

After all, the evaluation of automobile maintenance rate involves many aspects, such as automobile product design, product pricing, financial product design and residual insurance, current transaction price of new cars, reliability, configuration, brand vitality, market share, maintenance cost, spare parts supply chain and so on.

In addition, you need to contact the development of cars in various cities. The greater the automobile circulation rate, the higher the hedge rate. Even regional cultural characteristics will affect the evaluation of hedging ratio. For example, Guangzhou and Shenzhen specially recognize Japanese cars, so the premium of Japanese cars such as Fit, lexus es and CR-V in the second-hand market is very high.

Note: As Hong Kong is a right-hand steering area, the introduction of Japanese cars has inherent advantages and can be brought directly without modification, such as Toyota Crown Comfort Taxi, all kinds of vans and all kinds of nanny cars. Therefore, Japanese cars dominate the streets of Hong Kong, and Guangdong is close to Hong Kong, which will naturally be affected.

In the past two years, Japanese cars have begun to sweep the world with five advantages: large scale, low cost, many patents, high quality and low price.

note:

(1) Thomson Reuters, a well-known British selection agency, selected 10 innovative enterprises that promote the development of the automobile industry in the world, with Japan occupying 8 seats and 5 Japanese enterprises on the list for five consecutive years.

② On the patent level, Toyota alone accounts for a quarter of the global automobile industry, while Toyota, Honda and Nissan account for more than 70% of the global automobile industry.

From the point of view of convenient maintenance and durability, the advantages of Japanese cars have always existed. This can be seen from the firm prices of countless old Accord, Camry, CR-V and Highlander in the used car market.

According to the data of First Auto Network, Highlander's first-year hedging rate is nearly 90% (89.95438+0%).

Correspondingly, the engine and chassis of old cars represented by GM (excluding Wuling) will leak oil at any time, and the value-added rate of used cars will decrease year after year.

The other is performance and reliability. The conditioned reflex of engine, performance and magic space is Honda, the conditioned reflex of reliability and safety is Toyota, and the conditioned reflex of "man-vehicle integration" is Mazda. Tammy (formerly known as Song Tian) has done his best in this regard.

The most typical example is the elk test at 80 kilometers per hour, and you can still laugh, even if daily driving will give people the illusion of falling apart.

To some extent, owning a Japanese car has become a necessary topic. In the second-hand car market, it is normal to cause a trend of killing the list.

However, this trend has begun to change. After all, the attributes of cars are constantly changing in the eyes of consumers. With the changes of the times, in recent years, the cost of using cars in the market has entered a higher demand stage-zero-emission models are highly respected.

This is precisely the biggest drawback of conservative Japanese cars. Takahiro Haxiang, the helm of Honda, also publicly stated:

"Honda's goal is how to improve fuel efficiency, not electrification, and the company will continue to focus on hybrid vehicles. Regarding the view of electric vehicles, Takahiro Baxiang believes that the demand for electric vehicles will not increase sharply in the short term. In terms of driving infrastructure, electric vehicles will not soon become the mainstream of the automotive industry. "

In the short term, it seems that it has become a normal state not to regard electrification as the focus of Tami's development. Even Toyota, which has just established a joint venture with BYD, only contributes to the technology of making cars, instead of studying new energy technologies in depth.

Simply from the domestic automobile market to discuss, there is no doubt that:

1. New energy will be the key market for automobiles in the future 10. After 2.90, it is becoming the main force of automobile first consumption.

Compared with the market structure more than a decade ago, after 90, even after 00, a car will not be used for 8 years 10 years like the older generation of car owners. At the same time, the younger generation of consumers will be more keen to accept new things, which is from Model? Even if the whole "stealing column" chip door is built, it can be seen that the sales volume can still be improved.

Note: On April 3rd, Tesla released the production and sales data for the first quarter of 2020, which models were produced by China Shanghai factory? Sales in the domestic market hit record highs, among which Tesla * * * produced nearly 65,438+003,000 electric vehicles and delivered about 88,400 vehicles. It can be said that this is Tesla's best performance in the first quarter.

Moreover, in the second-hand market, Tesla's performance is also quite eye-catching. ModelX's three-year retention rate exceeds 50% ... Yes, you are not mistaken. Tesla, whose battery drops at an alarming rate, has begun to fight back.

If we pay more attention to it, if Japanese cars still stay put, pure trams will probably push the Japanese out of the iron throne bit by bit.

Although feelings are priceless, in this era:

Ok, having said that, is there any Highlander owner who wants to break a bone?

Give me the rest of the money to go out and refuel first:

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.