The brand Cardel is an innovative brand focusing on maternal and infant products, and its products are positioned in the mid-to-high-end range.
1. Keldel works closely with the world's top 500 companies and introduces advanced manufacturing processes and patented technologies from BASF of Germany, 3M of the United States, Ruiko of Japan and other companies. The cooperation background of these internationally renowned companies shows that Cardela pursues high quality and high-tech content in product development and production processes, which is in line with the positioning of a mid-to-high-end brand.
2. Cardel’s diaper products are described as having good breathability, leak-proof design and fast urine absorption. These characteristics are usually consistent with the characteristics of high-end diaper products and are designed to Provide a comfortable and dry user experience to meet the needs of consumers who have higher requirements for infant care products.
3. Cardel is positioned as a mid-to-high-end maternal and infant brand in the market, and its product pricing and brand image reflect this level. Consumer feedback mentioned that its products are of good quality, safe and reliable, which further confirms its positioning in the mid-to-high-end market.
4. Keldel diapers are divided into multiple series such as Silk, Silk, Fruit C and Cute. Each series has targeted characteristics and positioning to meet the needs of different consumer groups. Refined demand is also a product strategy often adopted by mid-to-high-end brands, which is to provide differentiated and high-quality products through market segments.