Where laws and administrative regulations have already provided for advertising activities, such provisions shall prevail. Article 3 Advertisements shall be truthful, lawful and express the contents of advertisements in a healthy way, in line with the requirements of socialist core values, socialist spiritual civilization construction and the promotion of the excellent traditional culture of the Chinese nation. Article 4 People's governments at or above the county level shall strengthen their leadership over the supervision and management of advertisements within their respective administrative areas, establish a coordination mechanism, and coordinate and solve major problems in the development and management of advertisements.
The market supervision and administration department of the people's governments at or above the county level shall be responsible for the supervision and administration of advertisements within their respective administrative areas. Relevant departments can be organized as needed, joint meetings and information reporting systems can be established, and industry supervision can be strengthened.
Other relevant departments of the people's governments at or above the county level shall, within the scope of their respective duties, do a good job in advertising supervision and management. Article 5 Encourage and support advertising industry organizations to strengthen industry self-discipline in accordance with laws, regulations and articles of association, promote industry development, guide members to engage in advertising activities according to law, and promote the integrity construction of the advertising industry. Article 6 An advertisement shall not be under any of the following circumstances:
(a) the use or disguised use of National Flag of the People's Republic of China, national anthem, national emblem, military flag, military song and military emblem;
(2) using or using in disguised form the name or image of a state organ or a functionary of a state organ;
(3) using terms such as "national level", "highest level" and "best";
(four) damage the dignity or interests of the state, revealing state secrets;
(5) Obstructing social stability and harming public interests;
(6) endangering personal and property safety and revealing personal privacy;
(7) Obstructing public order or violating good social customs;
(8) Containing obscenity, pornography, gambling, superstition, terror and violence;
(9) Contents containing ethnic, racial, religious and gender discrimination;
(ten) hinder the protection of the environment, natural resources or cultural heritage;
(eleven) other circumstances prohibited by laws and administrative regulations. Article 7 Advertisements shall not harm the physical and mental health of minors and disabled persons. Article 8 The following advertisements shall not only comply with the provisions of the Advertising Law of People's Republic of China (PRC), but also specify the following contents:
(1) Advertisements involving preferential contents or measures shall specify the time limit, scope and amount of preferential goods or services;
(2) If the goods or services to be promoted are accompanied by gifts, the name, performance, function, use, quality, composition and other contents of the attached goods or services shall be clearly stated;
(3) For advertisements selling goods or providing services by mail order, the advertiser's real name, detailed address, contact time and method, and the time limit for sending mail-order goods or providing services after receiving remittance shall be marked in a prominent position;
(4) If the goods or services advertised involve new processes and technologies, the authorized institutions shall be indicated. Article 9 Audio advertisements published by radio stations and other media should have voice prompts such as "advertising time" before playing, and video, picture and text advertisements published by TV stations, networks, newspapers and other media should be clearly marked with the word "advertisement" to facilitate consumers to identify them as advertisements. Article 10 Where an advertisement involves a patented product or patented method, the patent number and patent type shall be indicated.
Those who have not obtained the patent right shall not lie in advertisements that they have obtained the patent right.
It is forbidden to use patent applications that have not been granted patent rights and patents that have been terminated, revoked or invalid for advertising. Eleventh drug advertisements shall not contain the name, address, contact information, items and methods of diagnosis and treatment of medical institutions, as well as medical services such as free clinic, medical consultation and special clinic, except in accordance with the provisions of the Advertising Law of People's Republic of China (PRC).
Prescription drugs shall not be advertised in the mass media, nor in other ways to the public, nor in the form of giving away medical and pharmaceutical journals.
Over-the-counter drug advertisements should not take advantage of the public's lack of medical and pharmaceutical knowledge, use medical and pharmaceutical terms that are difficult for the public to understand and easily confuse, and cause the public to misunderstand the efficacy and safety of drugs. Article 12 The name of a medical institution may appear in the publicity contents such as personal interviews and special reports of the medical institution, but no medical advertisements such as the address and contact information of the relevant medical institution may appear; Advertisements of medical institutions shall not be published at the same time or layout in the same media. Thirteenth medical device advertising, in addition to complying with the provisions of the "People's Republic of China (PRC) Advertising Law", shall not appear the following contents:
(1) Publishing advertisements in the name of experts, doctors, patients, minors or medical research units, academic institutions and medical institutions;
(two) in violation of scientific laws, express or implied cure for all diseases, adapt to all symptoms and other content;
(3) claiming or implying that the medical device is necessary for normal life or treatment of diseases;
(4) It contains contents that express or imply that the medical device can meet the needs of modern stressful life or entrance examination, help to improve or improve grades, make people energetic, enhance their competitiveness, improve their abilities and improve their intelligence;
(five) in the advertisement of medical devices recommended to individuals, taking advantage of the weakness of consumers' lack of professional technical knowledge and experience of medical devices, using special terms or unscientific terms other than product registration documents to describe the characteristics or mechanism of action of products;
(6) It contains so-called "research findings" and "experiments or data proofs" that cannot prove its scientificity;
(7) Containing such promising terms as "safety", "no toxic and side effects", "invalid refund", "no dependence" and "underwriting by insurance company".