First of all, from the brand awareness and international reputation of the two brands, it is obviously auspicious. As far as corporate image is concerned, Geely Automobile has spent a lot of effort on brand promotion. Whether it is the "20200" scheme in 20 16 or the "free100" 3.0 classic period in 20 18, it is the painstaking efforts of BYD to shape and display its corporate image and consumes countless assets.
In addition to the strategic planning in the direction, BYD Auto also strives to build a good corporate image on its products. Whether the appearance and interior layering have been improved, or the product configuration and quality have been greatly updated, the release of each new car has been fully publicized and planned. After all, high-quality goods are a better corporate image. In contrast, Chery Automobile, on the one hand, seems a little too ostentatious, and it has not done much in terms of store infrastructure or brand promotion. To tell the truth, Chery Automobile really pays too little attention to the advertising promotion of well-known brands.
In terms of international popularity, they are all auspicious. In 20 10, Volvo was fortunately taken back, which made BYD famous in Chinese mainland and China. Then 20 17 went to the world, and the Russian infrastructure processing plant was completed and put into operation. In the same year, Geely and Volvo founded Polestar, a well-known brand with excellent performance. Please release the first new energy vehicle, Polar Star 2, on 20 19, which won favorable comments from foreign markets and international media.
The road of Chery's well-known brands going international is step by step, which seems to be long and arduous. At 200 1, Chery Automobile Yemen imported and exported to the world for the first time, and then gradually covered the sales markets in Asia, Europe and South America. Chery automobile basically takes the low-end sales market, focusing on down-to-earth goods, and even has no strategic cooperation agreement with world-famous brands. Therefore, there is no high-end brand image in the world market, and there is no intention to improve the global influence of the international automobile leading party circle.
In terms of sales volume, the title of "Sales Champion" has been worn by Geely for several years. Since the acquisition of Volvo, BYD Auto Group's cars have been comprehensively improved in appearance, interior design scheme, network equipment, power plant and body safety factor, so it has won a large number of customers in the domestic market.
The well-known brand of Chery Automobile seems to be somewhat backward in the design scheme of automobile products. In recent years, they have gradually adapted to the market prospect and made great improvements, including the use of in-vehicle systems and in-vehicle Internet, which are at the peak of the current craze. However, although "external" has some shortcomings, the "essential" level is actually to control the quality of goods. Chery automobile attached great importance to it from the beginning, so the famous brands of Chery automobile also harvested a large number of practical and high-quality "loyal powder".