Can an unlimited package achieve "unlimited"
Some analysts pointed out that the unlimited package has undergone some adjustments since its listing, such as suspending the network after the initial huge traffic. At present, many products do not have such a description. At the same time, speed limit has become a means for operators to balance the differences of different packages, and it has also become a common practice in the market at present, with the aim of avoiding a single user from occupying too much base station resources.
The tariff price of unlimited traffic packages has been falling all the way. From 398 yuan when the first domestic unlimited package product came out in 20 17 to 199 yuan/188 yuan, it became the general market price. Recently, three operators have successively launched similar products in 98 yuan, reducing the "unlimited" main tariff price to less than 100 yuan.
condition
The unlimited package price has been reduced to less than 100 yuan.
At the beginning of 20 17, China Unicom took the lead in releasing two super-flow packages, namely, 398 yuan and 198 yuan. Subsequently, from 2065438 to May 2007, China Mobile announced the launch of the "Let Me Use" package. For new users, there are two charges of 188 yuan and 288 yuan, including 12GB and 20GB unlimited traffic respectively, while old customers can provide 238 yuan/month 15GB unlimited traffic package. China Telecom also followed suit and launched Tianyi Unlimited Package at a package fee of 199 yuan/month. After the domestic traffic reaches 40GB in the current month, the internet access rate will drop to 3GB, and after the cumulative traffic usage reaches 100GB in the current month, the internet access rate will drop to 128 kbps, and it will resume in the next month.
Recently, the three major operators have successively launched unlimited products of about 100 yuan. Among them, Beijing Mobile's unlimited package is 98 yuan/month. In a business hall of Beijing Mobile, the poster shows that the new promotional price of this product is 98 yuan/month, including unlimited local traffic, 3GB national traffic and 500 minutes national voice. At the same time, mobile optical broadband +4K TV box can be given according to the coverage and specific package stalls.
"99 yuan (during the preferential period) has unlimited traffic and is enjoyed by the whole family." . In a cooperative business hall of Beijing Unicom, a new poster posted by the staff shows that the recently listed local version of the "Ice Cream Package" is priced at 129 yuan, with a deposit of 100 yuan and a promotional gift fee of 30 yuan/month, which is actually sent to 99 yuan every month. The package includes 500 minutes of calls, 4GB of domestic traffic, 65438+ secondary cards, and free local traffic.
At the same time, China Unicom recently launched the "Ice God Card" series of Internet packages, the biggest feature of which is the unlimited national traffic, and the 199 yuan version also includes unlimited calls. Among them, the small ice card in 99 yuan is a monthly fee in 99 yuan, with unlimited domestic traffic, including 300 minutes of domestic voice; The monthly fee of Big Ice God Card is 199 yuan, and the voice traffic in China is unlimited.
According to information from Beijing Telecom, the company has recently launched a promotional price, and the monthly cost of products with unlimited national traffic is less than 100 yuan on a regular basis. According to reports, the company launched a limited-time discount in April and May, Tianyi "Unlimited" 129 yuan National Exclusive Edition 99 yuan/Month, and in the first year of the limited-time promotion, 30 yuan phone bill will be sent every month. Package content shows that during the preferential period, the monthly package fee of this unlimited premium version is 129 yuan,1-65438+60 yuan/month in February, and130 yuan/month in March-April. The package includes "unlimited" national traffic and 500 minutes of national calls, and the national answer is free.
watch out for
There is still a speed limit for unlimited packages.
In the interview, it was found that these newly launched unlimited packages, although the price is favorable, will have limited internet access speed after the usage exceeds a certain limit, just like the early products.
When asked if there is a speed limit for 98 yuan's unlimited traffic package, a staff member of the mobile business hall clearly stated: "The local traffic is not limited. After exceeding 40 G, the speed limit will become a 3G network speed." The staff then introduced a "national universal" mobile traffic package product. According to reports, after the opening of this package, domestic (excluding Hong Kong, Macao and Taiwan) traffic will be used at will, and the package tariff will be discounted before 20 18 12 3 1. 100 yuan package is currently the lowest 10 yuan/month according to different discounts. The traffic packet I use is not restricted by 500 yuan 15GB capping. However, the package tip also points out that when the domestic traffic in the package exceeds the limit, it will be limited to the highest1Mbps; When it exceeds 100GB, users can still use the Internet for free, but the Internet access will be limited to 128Kbps.
As for China Unicom, the tariff description of its 99 yuan local version of "Ice Cream Package" points out that when the cumulative usage exceeds 40GB in the current month, the local traffic is limited to 3Mbps (the domestic roaming traffic is not affected by the speed limit), and when the cumulative usage exceeds 100GB in the current month, the Internet service will be automatically turned off (the user can turn on the capping after applying), and the speed limit and capping will automatically return to normal at the beginning of the next month.
Unicom's latest large and small ice cards also have speed limit tips after super-large flow. It is understood that the internet access rate will drop to the highest 1 Mbps after the domestic data reaches 20GB, and it will be 7.2Mbps after the big ice card reaches 40GB. When the total traffic exceeds 100GB, the Internet access rate will drop to less than 256Kbps.
In addition, the tariff description of China Telecom Tianyi 129 yuan National Premium Edition also pointed out that after the domestic mobile Internet traffic reached 20GB in the current month, the Internet access rate dropped to 1Mbps, and resumed the next month.
What impact will the speed limit have on users after the super-large traffic? For example, people in the industry pointed out that the maximum download speed of normal 4G can theoretically reach 100M, which is equivalent to the download speed of 12.5M/s, which means that it only takes 84 seconds to download a high-definition movie of 1G under ideal conditions. Relatively speaking, if the download speed after the speed limit is 128k/s, it may take more than 2 hours to download a movie with1g. "If you are used to the normal rate of 4G, you will feel very different." The above-mentioned person said.
analyse
Should there be a speed limit for unlimited packages?
Why should operators set a speed limit for unlimited packages? Some people in the communication industry pointed out that this is actually a measure for operators to protect themselves and other users. It is reported that when the American 4G just came out, a local operator giant launched an unlimited package in order to compete for customers. As a result, the network once collapsed, making it difficult for non-package users to open web pages during peak hours. Finally, it is found that a small number of users have been hanging their mobile phones on the Internet as hot downloads.
The well-known digital blogger "Communication No.6" also believes that speed limit is not a domestic patent, which is an international practice, and operators all over the world do it. The main reason is that wireless network resources are limited, and unlimited speed will lead to great unfairness among users.
In this regard, professionals said that due to the limited bandwidth resources that a base station can carry, the bandwidth of a single base station currently ranges from tens of meters to hundreds of meters, so the number of users who can support normal Internet access in a certain area is also limited. If more and more people are engaged in high-traffic operations for a long time, such as watching high-definition videos online and continuously downloading them as WiFi hotspots for other people or computers to surf the Internet, it will greatly increase the bandwidth load of the base station. When the accumulation exceeds the capacity, it will cause others to surf the Internet. Suppose there are a dozen or twenty users downloading continuously for a long time, and each user has to divide the bandwidth of 5M, so other users will find it difficult to surf the Internet, and may even be unable to surf the Internet or QQ.
"In fact, the internet access rate after the speed limit is128k/s. Under normal circumstances, the download speed of 200 people at the same time is also around100k/s. Operators do not' deduct' the internet access rate of users, but let redundant users return to a fair state for all users." The above-mentioned person said.
concentrate
Unlimited packages will be the future trend.
Analysts pointed out that since the launch of the unlimited package, some adjustments have been made, such as suspending the network after the initial huge traffic. At present, such a description has not been seen in many products. For the "unlimited" packages expected by the public, analysts believe that speed limit has become a means for operators to balance the differences between different packages, and it has also become a common practice in the current market, with the aim of preventing a single user from occupying too much base station resources.
Is it possible to realize unlimited traffic packages in the future? If possible, when will it be realized? Analysts believe that neither speed limit nor speed limit is realistic under the current network bandwidth conditions. It is possible that the load of the base station in the 5G network is greatly increased.
Generally speaking, unlimited speed limit is definitely one of the future trends. No restrictions at all does not necessarily mean that the package is "unified". More likely, there will still be demand for packages with different prices in the market, and packages with different prices, thresholds and conditions will still have demand and existence.
In the future, with the further improvement of network conditions and the further improvement of traffic supply capacity, people's attention to traffic may be weakened. By then, for the packages provided by operators, the traffic scale may no longer be the main concern of users. Therefore, the package design and billing model may also evolve and be divided into different contents, different functions and services.