I. Preface/preface
Second, the market analysis/market background
Three. Advantages and disadvantages analysis of products/services
Four. Marketing strategy/promotion strategy/advertising or promotion strategy
Five, advertising or promotional copy
Analysis/Planning of Media Delivery of Intransitive Verbs
Seven. cost budgeting
Eight. Prospect prediction/effect evaluation
Pay attention to using more data, and it is authoritative data. Cctv sophomore, AC Nielsen, CMC consumer yearbook, etc. Everything is good, and there are also some data from survey companies that can be cited. However, some of them are charged and some are free (maybe earlier), such as zero-point survey. It's easy to find such a company on the Internet.
Note that a good planning book is not necessarily in a certain format. Maybe a good copy is a good planning book itself. After all, the main purpose of planning is to help customers solve problems. As long as the customer's problems are solved, it is a good planning book.
Basic format of planning book
First, the name of the plan.
Write a specific planning name as much as possible, such as "Guangxi University ×××× Activity Planning Book", and put it in the center of the page. You can also write the main title first, and then write it below as a subtitle.
Second, the activity background:
According to the characteristics of the planning book, select the following contents from the following items to focus on; Specific projects include: basic introduction, main implementation targets, recent situation, organizational departments, reasons for activities, school influence, and motivation of related projects. Secondly, it is necessary to explain the environmental characteristics of the problem, mainly considering the internal advantages, disadvantages, opportunities and threats of the environment, making a comprehensive analysis of it, focusing on various factors of environmental analysis, describing the past and present situation in detail, and making plans through forecasting the situation. If the situation is unknown, it should be analyzed and supplemented through investigation and study.
Three. Purpose, significance and objectives of the activity:
The purpose and significance of the activity should be clearly expressed in concise and clear language; When stating the main points of the purpose, it is necessary to write clearly the core composition of the activity or the originality of the planning and the resulting significance. The activity objectives should be specific, and need to meet the importance, feasibility and timeliness.
Four. Resource requirements:
List the required human and material resources, including the places to use, such as classrooms or activity centers. It can be divided into two parts: existing resources and needed resources.
Verb (short for verb) activity:
As the main body of the plan, the expression should be concise and easy to understand, but the expression should be detailed, and everything that can be thought of should be written, and nothing can be omitted. In this part, not only words, but also statistical charts can be added. The planned work items should be arranged in chronological order, and drawing the implementation schedule is helpful to the verification of the plan. The organization and allocation of personnel, the object of activities, the corresponding rights and responsibilities, time and place should also be explained in this part, and the emergency procedures to be implemented should also be considered in this part.
Some reference aspects can be provided here: venue layout, reception room, guest seating, sponsorship mode, contract agreement, media support, campus publicity, advertising production, hosting, leadership speech, emcee, venue service, information contact, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, personnel cleaning after the event, follow-up contact, etc.
Intransitive verb budget:
The activity expenses are listed in a clear form after detailed calculation according to the actual situation.
Seven. Problems and details that should be paid attention to in the activity:
The change of internal and external environment will inevitably bring some uncertain factors to the implementation of the plan. Therefore, whether there are emergency measures when the environment changes, what is the loss probability and how much loss will be caused, and the emergency measures should also be explained in the plan.
I. Preface/preface
Second, the market analysis/market background
Three. Advantages and disadvantages analysis of products/services
Four. Marketing strategy/promotion strategy/advertising or promotion strategy
Five, advertising or promotional copy
Analysis/Planning of Media Delivery of Intransitive Verbs
Seven. cost budgeting
Eight. Prospect prediction/effect evaluation
Let me give you an example:
Advertising planning scheme of "refreshing chocolate"
1) Preface
China's entry into WTO has made the economy develop continuously, the living standard of consumers is improving, and the consumption concept is also strengthening. China candy market occupies an important position in China food market. Chocolate market is a new force in China candy market, occupying an important market position. In 2000, the monthly output of chocolate in China exceeded 654.38+10,000 tons, but the actual output was less than 60,000 tons, and the per capita annual consumption capacity was less than 5 tons, which was not as good as that of western countries. The chocolate market in China is blank. We must seize this market first.
2) Market analysis
1. Sales Analysis
The retail chocolate sales of 1999 was 99,005,800 yuan, accounting for 2.69% of the sales of 30 commodities and 0.94% of the total retail sales, ranking 15 among 30 commodities, two places higher than that of 1998. The proportion of sales of 30 commodities to total sales increased by 0. 16% in 1998, but the proportion of total retail sales of all commodities increased by 0. 13% compared with 1998.
2. Chocolate brand analysis
The total number of chocolate brands in the monitoring range is 109, which is lower than 198 by 12.8%. The average sales of a single brand is 588,000 yuan, and there are 12 brands above average, accounting for 1 1%, which is lower than average. There are 15 brands in the top 500 brands, the same as 1998. Among them, Jianda entered the top 500 leading brands. The leading brands in the top 500 brands account for 13.7% of the total number of chocolate brands, accounting for 2.76% of the top 500 brands, which is 0.57% lower than the average value of each variety. Dove ranked higher (No.13). Among the top 500 brands, Golden Monkey ranks the most, and Lelek ranks the most.
(1) market background
Domestic brands are rare in Shanghai market. However, the quality of domestic chocolate is not satisfactory, and only 5% people think that domestic chocolate is delicious. Even though the price of domestic chocolate is much lower than that of foreign brands, it is still squeezed to the lower level of the market. Among domestic chocolates, only Shenfeng and Liangfeng, which are produced in Shanghai, perform well, but only 7% and 1% people think they are the best brands respectively.
(2) product analysis
1. species
A. Dark chocolate with milk content below 12%
B handmade milk chocolate, 10% cocoa pulp and at least 12% milk.
C. White chocolate, chocolate without cocoa powder D. Sandwiched chocolate, chocolate with all kinds of juice and hand milk.
2 naming
Named after words that are easier to remember.
(3) packaging
Adopt the design sought by China.
(4) color
With red as the main color and white as the lining.
(5) Taste
It not only maintains the exquisite and elegant style of European chocolate, but also absorbs the rich milk flavor of British chocolate and the non-greasy taste of American chocolate, making it more delicate, soft, fresh and smooth, which is liked by China people.
(6) Capacity
100g row seat
(7) Price
1. Retail price 12.8 yuan.
2. Retail purchase price 10 yuan.
3. Mid-range market purchase price 8 yuan
4. Ex-factory price 3 yuan
3) competitor analysis
1999 The top ten chocolate brands are Dove, Cadbury, Kym, Di Chin, M8M, Kamikaze, Kit Kat, Hershey, Dachang Children and Nestle. The top ten brands of chocolate have not changed much, and the new brand on the list is Nestle. 1999 ranking 10. Lellek was dropped from 10 of 1998 to 13.
1999 Among the top ten brands, there are three brands that have risen in ranking, among which Nestle has the largest increase; 5 in the same rank, 2 in the same rank, with a decrease of 1.
The ranking change index of chocolate among the top 500 brands is 55.67%.
4) Advertising objectives
In order to improve product awareness and enter the China market, we must join 500 leading brands.
5) Advertising objectives
1. 10 ~ 15 years old, characteristics; Consumer behavior is regular, habitual and even dependent, psychologically inclined to keep up with the joneses, and ideologically devoid of patterns and concepts.
Because of the arrival of Valentine's Day, young men and women who are in love or want to be in love will be the main group to buy.
6) Advertising area
First, we began to enter the markets of Guangxi and Guangdong.
7) Advertising creativity
1. Adventure articles
Two tourists are traveling around the world in a hot air balloon. They were taking out the last box of refreshing chocolates and trying to share them, but when they shook it a little, the whole box of chocolates fell into the forest below. In the forest, a cannibal was surrounded by several adventurers. He was surprised to find that a box of things had fallen. He opened it, and the smell of chocolate floated around, which aroused the interest of others. He immediately looked around the box and wanted to know what it was. They decided that everyone should try it, and they chattered on. The adventurers recovered from their surprise and ran away quickly. Cannibals didn't find out, but they continued to discuss. Finally, they decided to wait until they finished watching the sky, hoping to drop another strange box. As the days passed, they were still waiting for a miracle.
Format and writing method of planning book
A few days ago, I sent an investigation report on the format and writing. Today, I found some articles about the format and writing method of the planning book/plan, and kept them for your reference.
How to write a business plan
First, how to write a good business plan
Business plans that can't give investors enough information and make them excited can only be thrown into the dustbin in the end. In order to ensure that the business plan can "hit the target", venture entrepreneurs should do the following:
1, focusing on products
In the business plan, all details related to the products or services of the enterprise should be provided, including all surveys conducted by the enterprise. These questions include: What stage of development is the product in? What is its uniqueness? What is the method for enterprises to distribute products? Who will use the products of the enterprise and why? What is the production cost and price of the product? What is the enterprise's plan to develop modern new products? Pull investors into the products or services of enterprises, so that investors will be interested in products like venture entrepreneurs. In a business plan, entrepreneurs should try to describe everything in simple language? The definition and attributes of commodities are very clear to entrepreneurs, but others may not know their meaning. The purpose of making a business plan is not only to convince investors that the products of the enterprise will have a revolutionary impact in the world, but also to convince them that the enterprise has arguments to prove this. The description of the product in the business plan should make investors feel: "Oh, how wonderful and inspiring this product is!"
2. Dare to compete
In the business plan, venture entrepreneurs should carefully analyze the situation of competitors. Who are the competitors? How do their products work? What are the similarities and differences between competitors' products and our own products? What are the marketing strategies adopted by competitors? It is necessary to clarify the sales, gross profit, income and market share of each competitor, and then discuss the competitive advantage of this enterprise relative to each competitor. It is necessary to show investors that customers prefer this enterprise because its products are of good quality, fast delivery, moderate positioning and reasonable price. The business plan should convince its readers that this enterprise is not only a strong competitor in the industry, but also a leader in setting industry standards in the future. In the business plan, entrepreneurs should also explain the risks brought by competitors and the countermeasures taken by enterprises.
Step 3 know the market
A business plan should provide investors with an in-depth analysis and understanding of the target market. It is necessary to carefully analyze the influence of economic, geographical, occupational and psychological factors on consumers' choice to buy the products of this enterprise, and the role of each factor. The business plan should also include a major marketing plan, which should list the areas where the enterprise intends to carry out advertising, promotion and public relations activities, and specify the budget and income of each activity. The business plan should also briefly describe the sales strategy of the enterprise: does the enterprise use external sales representatives or internal employees? Does the enterprise use distributors, distributors or franchisees? What kind of sales training will the enterprise provide? In addition, the business plan should also pay special attention to the details of sales.
4, that is, the policy of action
The enterprise's action plan should be unsolvable. The following questions should be made clear in the business plan: How can the enterprise push the products to the market? How to design production lines and assemble products? What raw materials do enterprises need for production? What production resources do enterprises need? What is the cost of production and equipment? Does the enterprise buy equipment or rent equipment? Explain the fixed and variable costs associated with product assembly, storage and delivery.
5. Show it to your management team.
The key factor to turn an idea into a successful venture enterprise is to have a strong management team. The members of this team must have high professional and technical knowledge, management ability and many years of work experience, so as to give investors the feeling: "Look, who are these people in this team! If this company is a football team, they will always reach the World Cup finals! " The function of managers is to plan, organize, control and guide the company's actions to achieve its goals. In the business plan, we should first describe the whole management team and its responsibilities, then introduce the special talents, characteristics and achievements of each manager respectively, and describe in detail the contribution each manager will make to the company. The business plan should also specify the management objectives and organization chart.
6. Excellent plan summary
The plan summary in the business plan is also very important. It must make readers interested and eager to get more information, and it will leave a lasting impression on readers. The plan summary will be the last part written by venture entrepreneurs, but it is the content that investors should read first. It will extract the most relevant details from the plan, including a concise and vivid summary of the company's internal basic situation, the company's capabilities and limitations, the company's competitors, marketing and financial strategies and the company's management team. If the company is a book, it is like the cover of the book. If it is done well, it can attract investors. It will give venture capitalists the impression that "this company will become an industry giant, and I can't wait to read the rest of the plan".
Second, the content of the business plan
1, plan summary
The plan summary is listed in front of the business plan, which is the essence of the condensed business plan. The outline of the plan covers the main points of the plan, making it clear at a glance, so that readers can review the plan and make judgments in the shortest time.
The outline of the plan generally includes the following contents: company introduction; Main products and business scope; Market overview; Marketing strategy; Sales plan; Production management plan; Managers and their organizations; Financial plan; Capital demand, etc.
When introducing an enterprise, we should first explain the idea of establishing a new enterprise, the formation process of new ideas, the goal and development strategy of the enterprise. Secondly, it is necessary to explain the present situation, past background and business scope of the enterprise. In this part, we should objectively comment on the past situation of the enterprise, and avoid the heavy and light. A pertinent analysis can often win more trust, which makes it easy for people to agree with the business plan of the enterprise. Finally, it is necessary to introduce the background, experience, experience and expertise of entrepreneurial entrepreneurs themselves. The quality of entrepreneurs often plays a key role in the performance of enterprises. Here, entrepreneurs should try to highlight their own advantages and show a strong enterprising spirit in order to leave a good impression on investors.
In the plan summary, the enterprise must also answer the following questions: (1) the industry in which the enterprise is located, the nature and scope of its operation; (two) the contents of the main products of the enterprise; (3) Where is the market of the enterprise, who are the customers and what are the demands; (4) Who are the partners and investors of the enterprise; (5) Who are the competitors of the enterprise and what influence the competitors have on the development of the enterprise.
Try to be concise and vivid. In particular, it is necessary to explain in detail the differences between their own enterprises and the market factors for their success. If an entrepreneur knows what he has done, just two pages of summary is enough. If the entrepreneur doesn't know what he is doing, the summary may be more than 20 pages. Therefore, some investors "pick out wheat from chaff" according to the length of the abstract.
2. Product (service) introduction
When evaluating investment projects, investors are most concerned about whether and to what extent the products, technologies or services of venture enterprises can solve real-life problems, or whether the products (services) of venture enterprises can help customers save money and increase income. Therefore, product introduction is an important part of business plan. Product introduction should generally include the following contents: the concept, performance and characteristics of the product; Introduction of main products; Market competitiveness of products; Product development process; Plan and cost analysis of developing new products; Market prospect forecast of products; Brand and patent of products.
In the part of product (service) introduction, entrepreneurs should explain the product (service) in detail, which should be accurate and easy to understand, so that non-professional investors can understand it. In general, product introduction should be accompanied by product prototype, photos or other introductions. Generally speaking, product introduction must answer the following questions:
(1) What problems do customers want the products of the enterprise to solve and what benefits can customers get from the products of the enterprise?
(2) What are the advantages and disadvantages of the enterprise's products compared with those of competitors? Why do customers choose their own products?
(3) What protection measures have the enterprise taken for its products, what patents and licenses the enterprise has, or what agreements have been reached with the manufacturers applying for patents?
(4) Why can the pricing of enterprise products make enterprises generate enough profits, and why do users buy enterprise products in large quantities?
(5) What methods do enterprises adopt to improve the quality and performance of products, and what plans do enterprises have for developing new products, etc.
The content of product (service) introduction is more specific, so it is easier to write. Although it is necessary to praise one's products to promote sales, it should be noted that every promise of an enterprise is a kind of "debt" and should be fulfilled with efforts. Please remember that entrepreneurs and investors have established a long-term partnership. Empty promises can only be complacent for a while. If an enterprise can't fulfill its promise and repay its debts, its reputation will be greatly damaged, so it is despised by real entrepreneurs.
3. Personnel and organizational structure
With products, the second step for entrepreneurs is to form an effective management team. The quality of enterprise management directly determines the size of enterprise management risk. High-quality managers and good organizational structure are important guarantees for managing enterprises well. Therefore, venture capitalists will pay special attention to the evaluation of management team.
Managers of enterprises should complement each other and have team spirit. An enterprise must have professionals in charge of product design and development, marketing, production and operation management, corporate finance and so on. In the business plan, it is necessary to define the main managers, introduce their abilities, their duties and responsibilities in the enterprise, and their past detailed experiences and background. In addition, in this part of the business plan, the company structure should also be briefly introduced, including: the organization chart of the company; Functions and responsibilities of various departments; Heads of departments and main members; The company's salary system; List of shareholders of the company, including stock options, proportions and privileges; Board members of the company; Background information of directors.
4. Market forecast
When an enterprise wants to develop a new product or expand a new market, it must first make a market forecast. If the forecast results are not optimistic, or the reliability of the forecast is in doubt, then investors will have to take greater risks, which is unacceptable to most venture capitalists.
Market forecast must first predict the demand: is there any demand for this product in the market? Can the degree of demand bring the expected benefits to the enterprise? How big is the new market? What is the future trend of demand development and its state? What are the factors that affect demand? Secondly, the market forecast also includes the analysis of the market competition situation and the competition pattern faced by enterprises: Who are the main competitors in the market? Is there a market gap that is beneficial to the products of this enterprise? What is the expected market share of this enterprise? How will our competitors react when we enter the market and what impact will these reactions have on the enterprise? Wait a minute.
In the business plan, the market forecast should include the following contents: a summary of the current market situation; Overview of competitors; Target customers and target markets; The market position of the products of this enterprise; Market area and characteristics, etc.
The market forecast of venture enterprises should be based on rigorous and scientific market research. The market faced by venture enterprises is inherently more unstable and unpredictable. Therefore, venture enterprises should strive to expand the scope of information collection, attach importance to environmental prediction, and adopt scientific prediction means and methods. Venture entrepreneurs should bear in mind that market prediction is not imaginary, and the understanding of market errors is one of the most important reasons for the failure of enterprises.
5. Market strategy
Marketing is the most challenging link in enterprise management, and the main factors affecting marketing strategies are:
(1) consumer characteristics;
(2) the characteristics of the product;
(three) the enterprise itself;
(4) Market environment factors. What ultimately affects marketing strategy is marketing cost and marketing benefit.
In the business plan, the marketing strategy should include the following contents:
(1) Selection of market organization and marketing channels;
(2) Marketing team and management;
(3) Promotion plan and advertising strategy;
(4) Price decision.
For start-ups, it is difficult to enter the stable sales channels of other enterprises because of the low visibility of products and enterprises. Therefore, enterprises have to temporarily adopt high-cost and low-benefit marketing strategies, such as door-to-door sales, commodity advertising, giving profits to wholesalers and retailers, or giving them to any enterprise willing to distribute. For developing enterprises, on the one hand, they can use the original sales channels, on the other hand, they can also develop new sales channels to adapt to the development of enterprises.
6, manufacturing plan
The manufacturing plan in the business plan should include the following contents: the current situation of product manufacturing and technical equipment; New product production plan; Requirements for technical upgrading and equipment updating; Quality control and quality improvement plan.
In the process of seeking funds, in order to increase the evaluation value of enterprises before investment, venture entrepreneurs should try their best to make the production and manufacturing plan more detailed and reliable. Generally speaking, the manufacturing plan should answer the following questions: what are the factories and equipment needed for the enterprise's manufacturing; How to ensure the stability and reliability of new products when they enter mass production; Who is the supplier for the introduction and installation of equipment; What is the design and product assembly of the production line? Lead time and resource requirements of suppliers; Formulation of production cycle standards and production operation plans; Material demand plan and its guarantee measures; What is the method of quality control? Other related issues.
7. Financial planning
Financial planning needs to spend more energy on specific analysis, including the preparation of cash flow statement, balance sheet and income statement. Liquidity is the lifeline of an enterprise, so when an enterprise starts or expands, it needs careful planning in advance and strict control in the process; The income statement reflects the profitability of the enterprise, which is the operating result of the enterprise after a period of operation; The balance sheet reflects the state of the enterprise at a certain moment, and investors can use the ratio index obtained from the data in the balance sheet to measure the operating status and possible return on investment of the enterprise.
Financial planning generally includes the following contents:
(1) Conditional assumptions of the business plan;
(2) Expected balance sheet; Estimated income statement; Analysis of cash receipts and payments; Source and use of funds.
It can be said that a business plan summarizes what venture entrepreneurs need to do in the process of financing, while financial planning is the support and explanation of the business plan. Therefore, a good financial planning is very important for evaluating the amount of funds needed by venture enterprises and improving the possibility of obtaining funds for venture enterprises. If the financial planning is not fully prepared, it will give investors the impression that enterprise managers are inexperienced, reduce the evaluation value of risky enterprises, and increase the operational risk of enterprises. So how to do a good job in financial planning? This first depends on whether the long-term planning of venture enterprises is to create a new product for a new market or to enter an existing market with more financial information.
It is impossible for a startup enterprise that focuses on a new technology or innovative product to refer to the data, price and marketing methods of the existing market. Therefore, it should predict the growth rate and possible net profit of the market it enters, and sell its ideas, management team and financial model to investors. A venture enterprise preparing to enter the existing market can easily explain the scale of the whole market and the ways to improve it. Venture enterprises can plan the sales scale of the first year on the basis of obtaining the target market information.
The financial planning of an enterprise should be consistent with the assumptions in the business plan. In fact, financial planning is closely related to enterprise's production plan, human resource plan and marketing plan.
To complete the financial planning, we must clarify the following issues:
(1) What is the product output in each period?
(2) When will the product line expansion start?
(3) What is the production cost of each product?
(4) What is the price of each product?
(5) What distribution channels are used, and what are the expected costs and profits?
(6) What kind of people do you need to hire?
(7) When to start employment and what is the salary budget? Wait a minute.
Third, check
After the business plan is written, venture entrepreneurs had better check the plan again to see if they can accurately answer investors' questions and win investors' confidence in the enterprise. In general, you can check the plan from the following aspects:
1. Does your business plan show that you have experience in managing a company? If you lack the ability to manage the company yourself, it clearly means that you have hired a business master to manage your company.
2. Does your business plan show that you have the ability to repay the loan? Ensure that a complete ratio analysis is provided to potential investors.
3. Does your business plan show that you have made a complete market analysis? Let investors firmly believe that the product requirements stated in your plan are true.
4. Is your business plan easy for investors to understand? The business plan should have an index and a table of contents, so that investors can refer to each chapter more easily. In addition, we should also ensure that the information flow in the catalogue is logical and realistic.
5. Do you have a plan summary in your business plan and put it at the front? The plan summary is equivalent to the cover of the company's business plan, and investors will read it first. In order to keep the interest of investors, the plan summary should be attractive.
6. Is your business plan grammatically correct? If you can't guarantee it, you'd better have someone check it for you. Misspellings and typographical errors in the plan will make entrepreneurs lose opportunities quickly.
7. Can your business plan dispel investors' doubts about products/services? A product model can be prepared if necessary.
Market environment analysis
I. Macro-environmental analysis
1 economic environment
The mobile communication industry is an extremely huge industry, including not only telecom operators, but also related industries such as mobile phones, telecom equipment, test instruments, tools and software, components, semiconductors and even mobile phone retail. According to statistics, in the gross national product of 2000, the pulling effect of the mobile communication industry was 0.8 percentage points. In this industrial background, Unicom CDMA project is more meaningful.
2. Political/legal environment
The Ministry of Information Industry has always stressed the need to develop its own mobile phone industry, and even allocated a lot of R&D funds for some domestic manufacturers. The State Planning Commission also granted 19 enterprises the qualification to produce CDMA mobile phones.
For domestic telecom equipment suppliers, a favorable good news is that the state's support for CDMA has reached an unprecedented height. On September 26th, 20001year, the Ministry of Information Industry selected the first major technological invention in the information industry. Among the six award-winning technologies, two are related to CDMA, which shows that the government attaches importance to CDMA and is eager to master independent intellectual property rights.
3. Science and technology environment
Through market research, it is found that about 1/3 mobile phone users are satisfied with the clarity, network and radiation of the mobile phones currently used, 1/3 is average, and 1/6 is dissatisfied and very satisfied. While CDMA has advantages in terms of call quality and electromagnetic radiation.
Second, the micro-environment analysis
1. Competitor status
Before the arrival of 3G era, the competition between China Unicom and China Mobile will be carried out at two levels: in the original GSM field, the two sides will basically continue the current competitive situation; In the process of transition to the third generation mobile communication, there will be confrontation between GPRS and CDMA, which will be the main battlefield of competition between the two sides.
2. Consumer situation
According to the survey, the proportion of consumers owning mobile phones is increasing every year, and the performance requirements of mobile phones are getting higher and higher. Many old and new users are interested in the performance of CDMA.
3. Enterprise's own performance
The development goal of China Unicom during the Tenth Five-Year Plan period is that by 2005, the total number of mobile phone users will reach 80 million-1 billion, and the market share will reach 35%. International and domestic long-distance telephone, data communication and Internet market share reached 20% respectively; Wireless paging continues to maintain the absolute advantage of market share. In order to achieve this goal, China Unicom will invest 250 billion to 260 billion yuan in fixed assets during the Tenth Five-Year Plan period. Judging from the above figures, more than half of China Unicom's new mobile phone users will come from CDMA, and China Unicom's investment in CDMA projects also accounts for about 40% of its total investment.
The above contents are for reference only! Zhushun!