First, online shopping? Blue moon shell? A college student in Langfang, Hebei Province took out online laundry detergent in the dormitory, which attracted the laughter of roommates. Her roommate said that a bottle of blue moon laundry detergent usually costs 15 yuan. When the girl said a big bottle of 10 yuan, her roommate couldn't believe it.
They opened the package and looked intently. There were three big characters written on the bottle, not blue moon, but blue! Month! Shell! Then, when shopping online, how can this girl regard the blue moon shell as the blue moon? It turns out that merchants blocked that with promotional information when releasing product photos? Shells? Words.
And the color and pattern on the package are the same as those on the package? Blue moon? Kind of similar. It's hard to say no without careful observation. Blue moon? .
Second, the merchant responded to media inquiries? Blue moon shell? The customer service staff of laundry detergent said that the blue moon shell is real, not necessarily a big brand. You can try. If you are not satisfied, you can return it. As for it? Blue moon shell? Is this a brand? Next to the famous brand? The merchant said that this brand has nothing to do with Blue Moon, and belongs to its own brand.
Third, the enthusiasm for rubbing famous brands is suspected of breaking the law. With the constant revision and improvement of the Trademark Law, Copyright Law and Patent Law, there will be no hiding place for intellectual property infringement, and illegal acts such as cybersquatting, rubbing hot spots and being close to famous brands will also be severely punished.
The current advertising market presents a multi-level and multi-trend development trend. What are the various marketing schemes? Flowers are dying? . As enterprise managers, we should not blindly follow the trend and pursue gimmicks in order to attract attention, but should persist in innovation under the framework of laws and regulations.
At the same time, consumers should keep a clear head, don't be deceived by confused merchants and operators, and improve their legal awareness and rights protection awareness for deceptive behaviors that seem humorous but actually infringe. At the same time, the market supervision department should also strengthen the supervision of such illegal acts to prevent similar illegal acts from appearing in the market.