In recent years, the U.S. government has taken many actions against Chinese companies, including but not limited to malicious competition and policy suppression. Almost all large Chinese companies in the United States have been punished by the U.S. government, and some The company was struggling due to crises and even delisted in the United States and returned to China.
But among these companies, one company is different, DJI. It not only withstood the sanctions and was barely affected, but also took advantage of the trend to occupy more of the US market, and even The U.S. military is attracted to DJI's products. It's not that the U.S. has not adopted sanctions. In today's era of globalization, many technological products cannot be manufactured by just one country. The technologies and components of various countries are integrated and cooperate with each other. , you are part of me, and I am part of you. The United States is taking advantage of this to interfere in industries that use American technology. Therefore, this underhanded trick of the United States is very effective, but DJI is different. In terms of four-axis drones, DJI is the leader in the field. Not only did it start early, its business philosophy and positioning are very accurate, and its R&D efficiency is so high that it makes Americans stunned. At the same time, it has formed its own set of complete systems with its complete production and supply industry chain. , product technology with complete intellectual property rights, it can be said that a DJI drone is independently developed by DJI from the underlying code to the operating system, from parts to assembly, and even the appearance patent. After all, the four-axis drone The market was pioneered by DJI. No matter how much the United States punishes it, it cannot punish the founder, because there are no American companies involved at all. If you want to use technical sanctions, there is simply no way to start, so the US government will lift the sanctions.
Not only that, the U.S. military is also obsessed with DJI drones. Because DJI drones are the leader, they are very safe to use, and its industry characteristics of early research and development and high research and development efficiency, DJI drones have the most advanced technology, coupled with the consistent excellent service and low prices of Chinese companies, DJI drones are truly high-quality and low-priced. The US military once purchased drones of other brands. After using it for a period of time, they were shocked to realize that they can no longer do without DJI products. The comfort, product features, and applicability are simply not as good as those of DJI drones. Even the basic battery life and camera resolution are not as good as those of DJI drones. , this kind of simple stacking project cannot compare with DJI. It is precisely because of the above advantages that DJI drones are not only the leader, but also the dominant player in the drone market, so much so that the US military and even the United States cannot do without it. It can be said to be a love-hate relationship. Love is that the comfort of use is inseparable. Hate is that no local company or even other foreign companies can replace it.
As the saying goes, Rome was not built in a day. DJI’s achievements today were not achieved overnight. Its founder, Wang Tao, suffered a lot in the process of founding DJI. No one knows the taste of this. In 2006, Wang Tao and two classmates who were doing graduation projects together officially founded DJI, and used all the remaining part of the scholarship he received at the university to develop and produce helicopter flight control systems. The company initially only had Five or six people worked in private houses in Shenzhen. Because the office environment was poor, they could not recruit particularly good people. Even the two classmates who started the business together left one after another after two years of hardship.
Wang Tao admitted frankly that he may be an "unpopular perfectionist". In 2008, he developed the first relatively mature helicopter flight control system XP3.1, which was launched in 2010. DJI's monthly sales reached hundreds of thousands of yuan in 2010. At this time, the Hong Kong University of Science and Technology invested 2 million in its team. It turned out that Wang Tao only hoped to support a team of 10 to 20 people. Gradually, he discovered that this The market prospects of the industry are very bright. In the following few years, DJI sold approximately 400,000 drones. Between 2009 and 2014, DJI’s sales grew at a rate of two to three times per year. By 2015 DJI’s share of the global consumer drone market reached 70% in 2018. In 2014, Wang Tao was named one of the top ten innovative figures in China by Forbes. Comments said he was the youngest innovator on the list. The DJI drone he founded eight years ago has become a leader in the field of consumer aerial photography, occupying a leading position in the field of consumer aerial photography. With a global market share of 70%, as sensing technology and map accuracy improve, drones may achieve subversive innovation in agriculture, security, and other fields in the future.
In 2015, he implemented a new round of financing at a valuation of US$10 billion. Wang Tao, who holds about 45% of the company's shares, will have personal assets of US$4.5 billion, totaling RMB 28.7 billion. Now this company The company has more than 1,000 employees, and its sales have grown 79 times in the past three years, making it one of the fastest-growing companies in the world. On October 12, 2016, a team led by the Liaison Office of the Central People's Government and leaders of various local communities in Hong Kong, nearly 50 Famous business representatives visited Shenzhen and expressed that they were greatly stimulated. They were particularly touched by the case of DJI drones. The leader of the inspection team, Chen Yongqi, lamented that a student who graduated from the Hong Kong University of Science and Technology could make a product that reaches 70% of the global market in 9 years. % share, his place of fame is not Hong Kong.
In Shenzhen, this is really worthy of our reflection. In addition to reflection, other Chinese companies should learn from DJI’s entrepreneurial spirit and corporate culture. From its establishment to the present, DJI has always adhered to the principle of actively pursuing truth with all its heart. With the entrepreneurial spirit of the brand, DJI always practices new culture and values, embodies the unique product philosophy in every detail, and demonstrates the infinite possibilities of technology. DJI continues to provide consumers and society with more innovation and characteristics of the times. products, and continue to establish the global influence of Chinese products through technological innovation. From the most practical point of view, what DJI did at the beginning was only drone technology, and other parts such as cameras, hardware, etc., all relied on cooperation , but after becoming bigger, DJI did not stick to drones, but turned to researching cameras and other hardware. This did not rest on its laurels like other companies, or started building cars behind closed doors in the early days of the business. In this aspect alone, Worth learning from.
As the saying goes, technology makes myths come true and makes the future more possible. DJI lets us know that in today’s society, innovation can be as successful as struggle. It is the most direct What can teach other companies is the original intention of striving to bring a more convenient life to consumers, and the feelings of a great nation behind their products. In the past, foreign companies used technology to block our country, but now DJI can also use technology to make our country more accessible. Be at the forefront of the world.