2. Gap analysis
Product line gap: perfecting product line
Distribution gap: expanding distribution
Change the gap: let more unused customers use it.
Competition gap: seize the share of other competitors
3. Situation analysis
Advantages, disadvantages, opportunities and threats
4. Pest analysis
Politics, economy, society and technology
5. Development driving force analysis
Driving force = power+resistance
Motivation: product or service innovation, technological innovation, process innovation, business model innovation, knowledge products or patents, lack of substitutes, control of channel resources, and mastery of relationship resources (monopoly resources).
Resistance: users lack awareness of payment, lack of ability to pay, strong competitors, immature market and lack of core resources.
6. porter's five forces analysis
Competitor structure analysis, negotiation ability analysis with upstream, negotiation ability analysis with downstream, entrant analysis, substitute analysis.
6. 1 The lower the industry concentration, the more intense the competition.
6.2 Expand the scale
6.3 Strong industries
6.4 barriers to competition! ! The more barriers, the less competition.
6.5 If it is easy to change people, the threat will be great.
7. Boston matrix analysis and McKinsey three-level method
8. Value chain analysis
Supplier supply-manufacturer transformation-distributor circulation-end user consumption
9. Basic competitive strategy
Cost leadership, differentiation and market segmentation strategy (how to solve Tencent's entry? )
Reduce production and operation costs and gain market share at a lower price than competitors.
Reverse thinking, you charge if your opponent is free. Or there are 1 to 2 stimulation points.
Looking for competitors' blind spot attacks