Legal subjectivity:
1. It depends on whether it has a long history: the trademark processing cycle is very long, and a new application will take at least one and a half years to be issued; changes, transfers, contracts Filing and renewal also take nearly a year. Agency organizations with a long history have matured and will not go bankrupt due to short-term business problems like those newly established small firms. Only in this way can you rest assured about the trademark you are applying for and avoid being stuck in the situation of not being able to get the registration certificate after a year. 2. It depends on whether the personnel are professional: all powerful agents in China hold the trademark agent qualification certificate issued by the Trademark Office. There are less than 2,000 people holding this certificate nationwide. 3. It is necessary to Look at the size of their agency volume: Since the country liberalized the trademark agency market in 2003, nearly a thousand new trademark agency organizations, large and small, have been established across the country, including more than 40. Among these trademark agency organizations, most of them have an annual agency volume of only a few dozen. It was simply not enough to survive. In less than a year, dozens of companies had closed down due to this reason. 4. Depends on credibility: Large-scale and reputable agency organizations will seek truth from facts when registering trademarks, and will truthfully tell you the trademark processing cycle and various fees in advance; some agency organizations that lack credibility will often brag about a few of their own. The trademark will be processed for you within 1 month. This situation is just the beginning of anticipatory deception; 5. It depends on whether you have already obtained the registration certificate: 6. It depends on whether it has been registered with the national bureau. 7. The combination of trademark and patent offices is beneficial to enhancing the overall strength of the office. Patent agents implement a relatively strict examination system, have a low admission rate, and have high practice stability. The combination of patent and trademark offices into one is common internationally. Therefore, larger patent and trademark firms not only avoid the dilemma of firm bankruptcy, but also have significantly higher work experience and agency quality than ordinary trademark agencies. 8. Although registered trademarks can be operated across regions, there are many inconvenient factors in cross-regional operations. For example, if you want to submit materials, you have to communicate by phone, and you don’t even know which direction the company’s door opens, so it is best to find a local one. The company is here to act as an agent! Formal companies have a sound corporate structure. Generally, from the beginning of registration to the final trademark design and submission, they are tracked by a fixed trademark consultant with rich experience. The chance of passing the submission is greatly increased. Many people know that the chance of passing the submission earlier will be greater than later. Yes, the quality of trademark design is also an important part of the company's future reputation building!