Catalogue of articles on organic vegetable business plan
(1) Basic information of the company
Briefly introduce the establishment time, registered capital, products and staff size.
(II) Introduction of products/services
Briefly describe the company's main products and services.
(3) Industry/market analysis
Briefly analyze the industry situation, market capacity, market development prospect and consumer acceptance.
(iv) Operational status
Brief analysis of market share and customer number
(v) Financial analysis
Accumulated input, output, income and profit this year since the establishment of the company.
(6) Financing plan
Financing amount, shareholding ratio, financing period and exit mode
The first part of the company profile
(1) Company introduction
Introduce the background, scale, team and capital structure of the company in detail.
1. Major shareholders
Name of shareholder, amount of contribution, mode of contribution, proportion of shares and contact telephone number.
2. Team introduction
Introduce the experience and successful experience of each core team member in technology, operation or management.
3. Organizational structure
4. Staff situation
(2) Operating financial history
(3) External public relations
Strategic support, partners, etc.
(4) The company's business strategy
Development direction, development strategy and goals to be achieved in the near future and in the next 3-5 years.
Part II Products and Services
(1) Introduce the products and services sold by organic vegetables.
(B) the core competitiveness or technical advantages of organic vegetable sales
(3) Patents and registered trademarks of organic vegetable sales products
Part III Industries and Markets
(1) Industry Status
The development history and trend of organic vegetable sales industry, technical barriers, trade barriers and policy restrictions to enter the industry.
(2) Market potential
The market capacity, market development prospect, consumer acceptance and consumption behavior of organic vegetables were analyzed.
(C) Industry competition analysis
The main competitors and their advantages and disadvantages are compared and analyzed, including performance, price and service.
(D) Income (profit) model
Business charges, income model, from which business links and customer groups to obtain income and profits.
(5) Market planning
The company's sales revenue forecast for the next 3-5 years (if the financing is unsuccessful)
The fourth part is marketing strategy.
(A) organic vegetable sales target market analysis
(B) analysis of customer behavior of organic vegetable sales
(3) Organic vegetable sales and marketing business plan
(1) Strategies for establishing sales network, sales channels, and setting up agents and distributors.
(2) Advertising and promotion strategies
(3) the pricing strategy of products/services
(4) Incentive mechanism of sales team.
(D) Organic vegetable sales service quality control
Part V Financial Plan
Please provide the following financial forecast and explain the basis of the forecast:
Balance Sheet of Organic Vegetable Sales Project in the Next 3-5 Years
Cash flow statement of organic vegetable sales projects in the next 3-5 years
Income statement for the next 3-5 years
Part VI Financing Plan
(1) Financing method
Explain in detail how much money is needed for future phased development, how much the company can provide and how much investment is needed. Financing amount, shareholding ratio and financing period
(ii) Use of funds
(3) Exit mode
Part VII Risk Control
Explain the risks that may be encountered in the implementation of organic vegetable sales projects and the countermeasures. Including: technical risk, market risk, management risk, policy risk and so on.
Chapter 2 1 Business Plan for Organic Vegetables, Background
The living standards of modern cities are constantly improving, but there are more and more food safety problems. Many people have money but can't buy good ingredients, especially in first-tier cities (North, Guangzhou and Shenzhen). Based on the principle of providing high-quality and healthy ingredients for the public, we founded the New Farmer Urban Farm, which only selects natural and pollution-free high-quality fruits, vegetables and fish for members and customers.
Second, the preparation for implementation
1. Identify consumer groups-high-end residential areas
2. Choose suitable suppliers-agents of local specialty stores such as vegetables and high-end pork (No.1, Wufeng and Ningxiang). ) and deep-sea frozen goods (salmon, lobster, etc. ) (Imported and special fruits).
3. Do a good job in publicity planning-store decoration (signboards, display cabinets, cash registers, membership systems), leaflet printing, and activity planning (free samples, coupons, gifts, membership discount cards, etc.). )
4. Location: Around high-end residential areas, with advanced consumption concepts (Serene, Keyuan, Xiangmihu, Houhai, Shekou, etc.). ). The first stage plans to open a store in Shekou or Xiangmihu.
5. Website establishment: establish a member network, online shopping mall, imitation Youzan network or imitation 1 shop.
6. Personnel recruitment: only cashiers are recruited in the early stage, and website management and distribution are all hands-on.
7. Activities: opening promotion, free food delivery with coupons, seven days for each purchase, and fourteen days with coupons. Interspersed with supplier sponsorship activities.
8. Budget:
1) three-month rent plus * * 1 ,000 yuan (monthly 1, 800 yuan, one mortgage, monthly employee rent 1, 500 yuan, 9900 yuan, 1 ,000 yuan).
2) Shelf display cabinets and decoration budget 12000 yuan.
3) Website construction and promotion is 2000 yuan, and cashier is 2500 yuan.
4) Purchase fee 12000 yuan (3,000 yuan for vegetables, 3,000 yuan for meat, 2,000 yuan for special products, 2,000 yuan for dry goods and 2,000 yuan for fruits).
5) 2,500 yuan for leaflets, posters and coupons (20,000 leaflets, 1500 yuan, posters and coupons 1000 yuan).
6) industrial and commercial registration 2000 yuan, working capital 6000 yuan, 8000 yuan.
The above * * * is:10000+8000+2000+12000+2500+12000 = 49000 yuan.
7) Return: The gross profit is controlled above 15%, the daily sales amount is 6,000 yuan, the monthly gross profit is 27,000 yuan, minus the rent of 3,300 yuan, and the 700 yuan China Hydropower Property Management Office minus the staff salary of 3,000 yuan, resulting in a monthly profit of 20,000 yuan.
8) Publicity expenses in the first month: 2500 yuan for printing leaflets and coupons, 3000 yuan for giving away, 4000 yuan for offset printing and 9500 yuan for * * *.
9) Renovation of shelves and display cabinets1.2000 yuan, cashier 2500 yuan, industrial and commercial registration 2000 yuan, website construction 2000 yuan, totaling1.6000 yuan.
/kloc-fixed expenditure above 0/0) 28,000 yuan. It is estimated that the cost will be recovered in two months, and the profit will start in the third month, with annual income ranging from1.5-200,000.
Third, risk.
1. The publicity is not in place and the traffic is low.
2. Product quality control and timely delivery.
3. Whether the membership development is smooth and the service is of high quality.
4. Account management, whether the safety of funds is guaranteed.
Special supplement:
She particularly emphasized to me that there is a shop in Shekou, which is surrounded by millions of communities. Mostly foreigners. The store is more than 10 square meters, and the monthly rent is 1800 yuan. She wants to realize O2O.
Organic vegetable business plan part iii. Enterprise profile:
Main business scope: planting ecological fruits, ecological vegetables, farmhouse music, farmers' green catering, ecological farming, green organic agricultural products and seasonal vegetables.
Enterprise type: service industry, agriculture
2. Personal information of the author of the business plan:
Previous relevant experience (time):
Strictly speaking, I have no direct experience. I was born in the countryside and can do all kinds of farm work. I have observed all kinds of crops and have always been interested in ecological agriculture. I also read a lot of books about agriculture at school. Spend a lot of time reading books on eco-organic agriculture.
Educational background, related courses of study:
Received entrepreneurship training, participated in biotechnology application and development courses, etc.
With the help of library resources, we can learn about local eco-agriculture knowledge, read entrepreneurship magazines and understand agricultural knowledge.
Third, the market evaluation:
With the progress of society and the improvement of people's living standards, people's living standards have been constantly changing, especially in terms of diet, and they generally pursue organic and original game. Eco-organic agricultural park caters to people's requirements for green eco-food. Its high-quality chickens, pigs and rabbits are kept in beautiful and pollution-free nature, and natural Cordyceps sinensis, grasshoppers and earthworms can be eaten in alpine forests for supplementary feeding.
Corn, rice, sweet potato, bran and other miscellaneous grains are the main feed, which has a large amount of exercise and is stocked in Shan Ye. Therefore, its meat quality is compact, its muscles are plump and compact, its fat deposition is moderate, its ketone body is beautiful, its amino acid content in muscle is high, its quality is tender and delicious, its flavor is unique, and it has no hormone and drug residue, so it is deeply loved by consumers. At the same time, the fertilizer produced by breeding animals is used to feed earthworms, plant grass, wild vegetables, melons and edible fungi, and then feed the grass and earthworms to animals to form an ecological circulation chain, which not only greatly reduces the production cost, but also is a nourishing health care product for children's development and recovery after senile diseases due to the rich nutrition of insect chickens, eggs, full moon rabbits and wild vegetables. Therefore, this product is in short supply in the market and has a good development prospect.
Due to the large investment in organic vegetables, the customers of our ecological farm are mainly middle-and high-income people in first-tier developed cities, and they are all frequent visitors; Directly sold in supermarkets in first-tier cities or sold as gift dishes; Export to developed countries.
Organic vegetables have become a mature industry in foreign countries and even developed countries. By 2006, the annual consumption of the world organic agricultural products market reached 25 billion US dollars. Moreover, the world market of organic agricultural products is growing at a double-digit rate, and the growth rate of organic vegetable market is faster than that of the whole organic agricultural product market. Compared with 1999 and the sales of organic vegetables in 2002, the whole European market increased by 64%. Compared with foreign organic agricultural products market, China's domestic organic vegetable market has just developed, and it is limited to some fixed customers. Moreover, the planting area of organic agricultural products in China only accounts for 0.06% of the domestic agricultural planting area. In recent years, the food problem has become increasingly prominent. The emergence of a series of food problems, such as poisonous rice, poisonous yuba, red-hearted duck eggs and waste oil, makes people urgently need healthy food, and the state has also increased its support for the production of organic agricultural products, which will also promote the development of organic food and ecological agriculture.
As a sunrise industry in China, organic ecological farm is a potential industry. Ecological farms will take this opportunity to enter the vegetable market.
Description of target customers: mainly urban bosses and high-income white-collar workers, staff gatherings, farmhouse vacations, leisure vacations, and designated distribution of green vegetables in urban areas. With the improvement of living standards, urbanites have higher and higher requirements for green, fresh and healthy.
Market capacity or expected market share of the enterprise:
As far as the current situation is concerned, there is a lot of room for development. We are a leading enterprise in Nanning, and there are not many companies developing in this direction. After one or two years of improvement and development, the market share can reach 60% of the same industry in Nanning.
Changing trend of market capacity:
With more and more people understanding and accepting, our market share will be higher and higher, and the market will be bigger and bigger. Although there will be imitations, after we occupy the market first, they will not be our opponents.
Competitive advantage: 1. The funds may be relatively abundant. 2. It may be more professional. It may be that foreign businessmen will have a policy advantage.
Main disadvantage of competitors: 1, less experience than us. It is difficult to enter the market. 3. The competitiveness of local non-green products is low.
The main advantages of this enterprise compared with competitors: 1, leading the market. 2. Know more about the market. The disadvantage of this enterprise compared with its competitors is: 1, lack of funds. 2, lack of experience, just beginning to understand and analyze the market can not be very sure. Renting land may be more troublesome.
Fourth, products,
Products or services and main features:
1, green organic vegetables, organic fruits, organic aquatic products, characterized by green and organic.
Price; 2. Experience farmers and labor: Chuangle Farm; Labor sharing: (Labor sharing means that as a member of Chuangle Farm Park, you will have a job on the farm; Learn to start a business and create the future. You become an urban farmer; A. name: family garden; Price: 10000 yuan/; Plan 20 households; Self-design, farm planting, management, harvesting and distribution to households for health; We will provide:; (1) 60 square meters fence independent vegetable field; ; (2) All seeds and vegetable seedlings needed for seasonal planting; ; (3) The fertilizer does not exceed 600kg; ; ④ Water and necessary agriculture
price
2. Experience farmers and labor: Chuangle Farm
Labor share:
(Labor sharing means that as a member of Chuangle Agricultural Park, you will have your own vegetable field on the farm, where you can grow your favorite vegetables, experience field work and reap the health of the whole family. At the beginning of planting, you pay the rent and agricultural materials for a whole year in advance and sign an agreement with the farm. During this year, you can bring your family and friends to the farm to manage your vegetable garden at any time, and our staff will guide you.
Learn to start a business and create the future 6
You have become an urban farmer. If you don't have time to take care of the garden, you can choose? Guarding labor? Share or choose? Family garden? Bring fresh vegetables home.
A. Name: Family Garden
Price: 10000 yuan/
Plan 20 households
Design, plant, manage, harvest and deliver to your door to create a healthy and safe life! Detailed introduction
We will provide:
(1) 60 square meters fence independent vegetable field;
(2) All seeds and vegetable seedlings needed for seasonal planting;
(3) The fertilizer does not exceed 600kg;
(4) water and necessary farm tools and tools;
⑤ On-site planting technical guidance at any time during working hours;
⑥ Regular technical instruction manual;
⑦ Plant the varieties and quantities you choose according to your requirements;
Finish all the tasks of planting, watering, fertilizing, weeding, thinning, pruning, scaffolding and pest control in your garden;
Pet-name ruby regularly pick vegetables from your garden every week and send them to your home.
Articles related to organic vegetable business plan:
1. Model essay on college students' organic vegetable business plan
2. Model business plan of organic vegetables for college students
3. Organic Vegetable Business Plan
4. Business plan for growing greenhouse vegetables
5.syb business plan vegetable model essay
6. Model essay on green catering business plan