Article 17 of the Patent Law stipulates that the patentee has the right to indicate the patent mark and patent number on his patented product or the packaging of the product. It should be pointed out that according to the provisions of this article, after filing a patent application and before authorization, the applicant shall not mark the application number as the patent number on his product or packaging because he has not obtained the patent right. At the same time, Article 12 of China's Advertising Law stipulates that if an advertisement involves a patented product or patented method, it shall indicate the patent number and patent type. Those who have not obtained the patent right shall not lie in advertisements that they have obtained the patent right. It is forbidden to use patent applications that have not been granted patent rights and patents that have been terminated, revoked or invalid for advertising.
Article 6 stipulates that the administrative department for industry and commerce of the people's government at or above the county level is the advertising supervision and management organ.
Article 55 stipulates that advertisers who publish false advertisements in violation of the provisions of this law, deceive and mislead consumers, and damage the legitimate rights and interests of consumers in purchasing goods or receiving services shall bear civil liability according to law; Advertising agents and publishers who design, produce and publish advertisements knowing or should know that advertisements are false shall bear joint liability according to law.