Baidu Overview
Baidu (Nasdaq abbreviation: BIDU) is the world's largest Chinese search engine. It was founded in Zhongguancun, Beijing in January 2000 by Robin Li and Xu Yong. Provide people with a "simple, reliable" way to obtain information. The word "Baidu" comes from the poem "The Sapphire Case" by Xin Qiji, a poet from the Song Dynasty in China: "Looking for him in thousands of Baidu", which symbolizes Baidu's persistent pursuit of Chinese information retrieval technology. On September 26, 2007, China Internet Network Information Center (CNNIC) released the "2007 China Search Engine Market Survey Report". The results showed that Baidu's share of users' first choice has increased from 62.1% in 2006 to 74.5%. The previous slogan was "The world's largest Chinese search engine." To date (November 18, 2008) Baidu ranks 11th among Alexa websites. The latest statistics show that the proportion of traffic brought by Chinese search engines to websites is 74.88% for Baidu, 13.54% for Google, and only 3.94% for Yahoo.
Company type: Public (NASDAQ abbreviation: BIDU)
Date of establishment: 2001
Headquarters location: Beijing, China
Important figures :
Robin Li: Chairman and CEO
Li Xinji: Chief Financial Officer
Slogan: Just search on Baidu and you will know.
Industry: Network information services.
Products: Search engines, bidding rankings, e-commerce, community services, online anti-virus, games and entertainment, etc.
Turnover: RMB 1.7444 billion (2007)
Profit before tax: approximately RMB 629.0 million (2007)
Number of employees: approximately 6,000
Official website:
Brief history of development
Baidu (baidu.com, inc) was founded in Silicon Valley in the United States at the end of 1999. Its founder was Mr. Robin Li and Mr. Xu Yong have many years of successful experience in Silicon Valley in the United States. In January 2000, Baidu established its wholly-owned subsidiary in China - Baidu Network Technology (Beijing) Co., Ltd., then established a Shenzhen branch in October of the same year, and established a Shanghai office in Shanghai in June 2001. .
Baidu's name expresses Baidu's confidence in its own technology. Another meaning is to break through the Western saying that "doing things to the ninety-ninth degree means getting to the top". Baidu is striving to achieve this. One hundred degrees, achieve the state of blooming at the top.
Baidu is different from the general Internet companies. It is neither focused on the provision of Internet content nor a portal, but a technology company based on independently mastering and providing core Internet technologies. Today, with the rapid development of China's Internet economy, Baidu has developed China's Internet information retrieval and delivery infrastructure platform by combining the world's advanced network technology, Chinese language characteristics, and the current status of China's Internet economic development, and using the most advanced business model, Directly providing high-value technical service Internet products for the entire Internet in China, it is China's best Internet technology provider.
Since Baidu entered the Chinese Internet market, its mission has been to develop scalable Internet core technologies that are truly in line with Chinese people's habits. Baidu's goal is to improve the technical content of China's Internet and help China's Internet develop faster. To this end, Baidu not only brings products that solve basic problems on the Internet (information search and information transmission), but also brings Silicon Valley-style corporate culture and new concepts for Internet applications. Now, Baidu has three product lines. In addition to the portal Chinese search engine that has been widely recognized by the industry, it also has a highly targeted search product for enterprises - Baidu WebSite, and website acceleration technology. The emergence of Baidu has set up a banner of national technology for the Chinese Internet, breaking the original situation in which the Chinese Internet relied on foreign network technologies.
Based on its core technology "hyperlink analysis", Baidu provides a search service experience that has won the favor of the majority of users; hyperlink analysis evaluates the quality of linked websites by analyzing the number of linked websites. , which ensures that when users search on Baidu, content that is more popular with users will rank higher. Baidu President Robin Li is the sole holder of the hyperlink analysis patent, and this technology has been widely used by major search engines in the world.
Baidu has the world's largest Chinese web page library, which currently contains more than 2 billion Chinese web pages. The number of these web pages is growing at a rate of tens of millions every day; at the same time, Baidu's servers distributed throughout China, It can directly return the searched information to local users from the nearest server, allowing users to enjoy extremely fast search transmission speed.
Baidu handles hundreds of millions of search requests from more than 138 countries every day. More than 70,000 users set Baidu as their homepage every day. Users can search for the latest and most complete Chinese in the world through the Baidu search engine. information. Since 2004, "If you have any questions, search on Baidu" has become popular in China, and Baidu has become synonymous with search.
Baidu also provides software, bidding rankings, related advertising and other services to various enterprises, providing enterprises with a marketing platform to obtain potential consumers, and providing massive information retrieval and management for large enterprises and government agencies. plan. Baidu's main business model is P4P (Pay for Performance), which is a pay-for-performance online promotion method. This service provides better development opportunities for the majority of small and medium-sized enterprises in online marketing, but it also causes Some controversy; some believe the service affects user experience. [Edit this paragraph] Baidu logo
The company name "Baidu" comes from the Song Dynasty poem "Looking for him in the crowd thousands of Baidu". (The conference room of Baidu Company is named Qingyu Case, which is the word card of this poem). The idea of ??the "bear paw" icon came from the stimulation of "hunters patrolling bear paws", which is very similar to Dr. Li's "analytical search technology", thus forming Baidu's search concept and eventually becoming Baidu's icon image. After that, because most of the search engines were represented by animal images, such as SOHU's fox, such as GOOGLE's dog, Baidu naturally called it a bear. Baidu Bear has become the image of Baidu Company.
In Baidu’s plan to change the LOGO, the three new LOGO designs proposed by Baidu were all rejected by the votes of netizens. More netizens voted for the original bear. Palm sign.
Three rounds of voting were conducted to change the LOGO. Until the end of the second round of voting, the new smiling face LOGO had an absolute advantage. But in the final round of voting, the original bear paw logo dramatically won the most votes from netizens, thus completely rejecting the three new LOGO plans.
[Edit this paragraph] Product List
hao123 Website Home, Baidu Hot List, Baidu Boiling Point, Baidu Know; Baidu has it
Baidu Encyclopedia, Baidu Blog Search, Baidu Super Search , Baidu commonly used searches;
Baidu teaser, Baidu dictionary, Baidu university search, Baidu regional search;
Baidu map, Baidu legal search, Baidu Chinese studies;
Baidu Yellow Pages, Baidu Education Website Search, Baidu Space, Baidu Index;
Baidu MP3, Baidu Antivirus, Baidu Children’s Search, Baidu Video Search;
Baidu Mobile Search, Baidu Mobile Entertainment, Baidu collection, Baidu Tieba;
Baidu pictures, Baidu book search, Baidu website, Baidu webpage;
Baidu WAP Tieba, Baidu WAP know, Baidu document search, Baidu download bar;
Baidu News, Baidu Hard Drive Search, Baidu Movies and TV, Baidu Music Box;
Baidu Music Leader, Baidu Email News Subscription, Baidu Postal Code, Baidu Government Website Search;
>Baidu culture exclusive search, Baidu dictionary, Baidu games, Baidu finance, Baidu mailbox login;
Baidu corporate promotion, 2008 general mobilization, book search, Baidu patent search;
Baidu Finance, Baidu Fund, Baidu Stock, Statistics, Baidu Entertainment;
Baidu Security Center, Baidu hi, Baidu Radio Alliance, Haier Baidu Streaming Media Channel;
Baidu For detailed product information, please see: /more/[edit this paragraph]Company Philosophy