Is it illegal to sell fake gold in the live broadcast room?

This is illegal and criminal. It is illegal to sell counterfeit goods. If the circumstances are serious and the amount is relatively large, criminal responsibility shall be investigated. Article 214 of the Criminal Law: Whoever knowingly sells goods with counterfeit registered trademarks, and the sales amount is relatively large, shall be sentenced to fixed-term imprisonment of not more than three years or criminal detention, and shall also or only be fined; If the sales amount is huge, he shall be sentenced to fixed-term imprisonment of not less than three years but not more than seven years and shall also be fined. Where a business operator knowingly provides goods or services to consumers, causing death or serious damage to the health of consumers or other victims, the victims have the right to demand compensation from the business operator in accordance with the provisions of laws and regulations such as Articles 49 and 51 of this Law, and have the right to demand punitive damages less than twice.

1, consumer disputes with business operators can be resolved through the following channels:

(a) negotiated settlement with the operator;

(2) Requesting consumers' associations or other mediation organizations established according to law to mediate;

(three) to complain to the relevant administrative departments;

(four) according to the arbitration agreement reached with the operator, submit it to an arbitration institution for arbitration;

(5) bring a lawsuit to the people's court.

2. If the merchant commits fraud and causes consumers to buy fake gold, consumers can demand compensation, and the amount of compensation is three times the price of the goods purchased by consumers.

3. Article 55 of the Law of People's Republic of China (PRC) on the Protection of Consumers' Rights and Interests, if a business operator commits fraud in providing goods or services, it shall increase the compensation for the losses it has suffered according to the requirements of consumers, and the amount of compensation shall be three times the price of the goods purchased by consumers or the cost of receiving services; If the amount of additional compensation is less than that of 500 yuan, it shall be 500 yuan. Where there are other provisions in the law, those provisions shall prevail.

Where a business operator knowingly provides goods or services to consumers, causing death or serious damage to the health of consumers or other victims, the victims have the right to demand compensation from the business operator in accordance with the provisions of laws and regulations such as Articles 49 and 51 of this Law, and have the right to demand punitive damages less than twice.