The reason why the lawyer network marketing is not ideal?

The case is the lifeblood of the lawyer, can not get the case, it will directly affect the income, thus affecting the quality of life. Today, the lawyer network marketing has been many law firms mentioned on the agenda, most of the law firms or individual lawyers have opened a Baidu, headlines, 360, Sogou and other paid promotional accounts for promotion, some lawyers said that the first few years of access to the case source is relatively easy to find in the last two years to get the case source is more and more difficult. So what is the reason why the lawyer network marketing is not ideal?

The competition is too fierce

More and more law firms carry out paid promotions, resulting in high promotional costs, the promotion budget of the large firms is relatively substantial, while some small firms can't compete, and have to give up paid promotions.

Did not find the right person

The level of bidding promotion personnel on the market varies, you may have recruited seemingly satisfactory staff, but not enough responsibility, not to optimize the account in depth, the promotion of funds are not wasted strange!

Not choosing the right channel

There are many channels for network promotion, and each law firm is different, so you have to carefully analyze the actual characteristics of your legal business and audience, and choose the right channel for you.

Missing the peak of the consultation

lawyer network marketing is not ideal for another reason is that many law firms are in the office hours to promote, not to analyze the parties to the work and rest time, but in accordance with their own time to determine the user, for example, there is a need for legal services to the user is generally based on the working world, and most of the working world is in the evening after work to have sufficient time to compare the law firms, looking for lawyers, and so on, also Then the demand for consultation arises, if you miss the evening consultation peak, then don't always say that the promotion has no effect.

A push to ring the studio has been hosting Baidu, headlines, 360 and Sogou account for law firms for more than 5 years, in criminal proceedings, real estate disputes, marriage and family, labor and industrial injuries, contract disputes, traffic accidents, intellectual property rights and other areas of learning a lot, but also experienced a lot of, and know that the case source of the importance of lawyers. Bidding promotion seems to invest more, but in fact this is the best way to get the case. Account budget more budget more play, budget less budget less play, ultimately control the input-output ratio can be.

The above points are the lawyer we analyze the reasons why the Internet marketing is not ideal. In short, also in a highly competitive environment, one is to find the right person, the second is to choose the right channel.