—— Taking Miyu Town of loufan county as an example, explore "e-commerce+poverty alleviation" and start a new engine for poverty alleviation.
Miyu Town, loufan county, Taiyuan City, Shanxi Province, seized the opportunity of "internet plus" strategic development, closely linked farmers with the market by e-commerce, and explored a brand-new e-commerce poverty alleviation model of "e-commerce+poverty alleviation". E-commerce has become a new engine for the whole township to get rid of poverty and help agriculture to promote business, and has embarked on a road of e-commerce industry development for rural transformation, agricultural upgrading and farmers' income increase in poor towns and villages.
Miyu Town is located in the northwest of Taiyuan City, in the hinterland of Luliang Mountain. It is a township under the jurisdiction of loufan county, Taiyuan City, and its farming culture, tourism culture, red culture and folk culture have their own characteristics. It is a deep poverty township integrating mountainous areas and old areas. The topography of the township is "one river, two beams and five gullies", which belongs to the loess hilly region, with a vast drainage area and good agricultural ecology. Suitable for the development of organic agriculture, it is a typical agricultural township and ecological township, known as the "rice river". In recent years, due to backward logistics and blocked information, farmers' means of production and living are expensive and inconvenient, and even the best agricultural products are difficult to sell, which directly affects farmers' premium income. In view of this situation, the township party committee and government of Miyu Town, loufan county seized the opportunity of the national "internet plus" strategy and the rural e-commerce development policy, made great efforts to continuously increase the income of the poor people, and regarded "internet plus rural e-commerce" as an important starting point to fight poverty in an all-round way and promote economic "overtaking in corners", and listed it as a new format with priority development. Through various investigations, relying on the advantages of local eco-industry, rural e-commerce is regarded as an important measure to promote poverty alleviation and development, increase farmers' income and get rich, and promote entrepreneurship and employment. loufan county Yinongji E-commerce Co., Ltd. came into being by constantly cultivating and expanding the main body of e-commerce, establishing and improving the public service system of rural e-commerce, unblocking the channels of agricultural and sideline products supply to consumption, and promoting the transformation and upgrading of traditional sales methods.