The penalties for selling counterfeit brand goods are as follows:
1. If selling counterfeit brand products does not constitute a crime, administrative punishment shall be given: it shall be ordered to stop production and sales, and the products illegally produced and sold shall be confiscated, and the illegal income shall be confiscated; If the circumstances are serious, the business license shall be revoked;
Two, constitute a crime shall be investigated for criminal responsibility. Generally, the parties concerned shall be sentenced to fixed-term imprisonment of not more than three years or criminal detention, and a fine of not less than 50% but not more than two times the sales amount shall also be imposed.
Relevant provisions of the Consumer Protection Law of People's Republic of China (PRC) on selling counterfeit products
Article 55 Where an operator commits fraud in providing goods or services, it shall increase the compensation for the losses suffered by consumers as required, and the amount of compensation shall be three times the price of the goods purchased by consumers or the cost of receiving services; If the increased amount of compensation is less than that of 500 yuan, it shall be 500 yuan. Where there are other provisions in the law, those provisions shall prevail.
Where a business operator knowingly provides goods or services to consumers, causing death or serious damage to the health of consumers or other victims, the victims have the right to demand compensation from the business operator in accordance with the provisions of laws and regulations such as Articles 49 and 51 of this Law, and have the right to demand punitive damages less than twice.
I hope the above contents are helpful to you. If in doubt, you can consult a professional lawyer.
Legal basis: Article 140th of the Criminal Law of People's Republic of China (PRC).
Producers and sellers who adulterate their products, pass fake products off as genuine products, and pass unqualified products off as qualified products, with a sales amount of more than 50,000 yuan but less than 200,000 yuan, shall be sentenced to fixed-term imprisonment of not more than two years or criminal detention, and shall also, or shall only, be fined not less than 50% but not more than two times the sales amount; If the sales amount is more than 200,000 yuan but less than 500,000 yuan, he shall be sentenced to fixed-term imprisonment of not less than two years but not more than seven years, and shall also be fined not less than 50% but not more than two times the sales amount; If the sales amount is more than 500,000 yuan but less than 2 million yuan, he shall be sentenced to fixed-term imprisonment of more than seven years, and shall also be fined more than 50% but less than two times the sales amount; If the sales amount is more than 2 million yuan, he shall be sentenced to fixed-term imprisonment of 15 years or life imprisonment, and shall also be fined more than 50% but less than 2 times the sales amount or his property shall be confiscated.
Article 2 14 of the Criminal Code of People's Republic of China (PRC).
Whoever knowingly sells goods with counterfeit registered trademarks, and the amount of illegal income is relatively large or there are other serious circumstances, shall be sentenced to fixed-term imprisonment of not more than three years and shall also or only be fined; If the amount of illegal income is huge or there are other particularly serious circumstances, he shall be sentenced to fixed-term imprisonment of not less than three years but not more than 10 years and shall also be fined.