The traffic is lawyers do network promotion a sensitive and eternal topic. But traffic is important, but the ultimate goal of promotion is not to attract traffic, but conversion and repurchase, attracting traffic is only the beginning. Doing promotion on large platforms is relatively more cost-effective.
The effectiveness of the traffic on large platforms is higher, mainly because the target customers are effective, as well as efficient attraction.
Some lawyers do public number have fans to read, but no conversion, these flows are ineffective traffic. The benefit of the platform is that it is the nature of the industry, is the depth of the field, to attract traffic accuracy is very high, for example, the legal express, looking for the law, 110 legal advice ... All are mainstream platforms in the legal services industry.
And lawyers from the point of view of obtaining traffic, is certainly the more accurate the better, whether it is professional or geographical, lawyers must be clear about their audience. And the benefit of the platform is that, in terms of attracting traffic can do more and more accurate, through the planning of different pages and layout of reasonable keywords, to attract the right traffic, the effectiveness of the consultation is high. Especially for doing personal business, such as marriage, criminal, labor, etc., the decision-making power is in the individual, the decision-making process is also short, and the conversion is fast.
Costs, we can not simply look at the unit price, if we rely solely on personal power we are difficult to achieve the effect of rapid diversion, from this point of view, to reduce the cost of the most important method, in fact, is to improve the efficiency, and the platform is obviously more reliable in the efficient diversion.