It is reported that the official announcement was just released on August 12. However, before this, the inaccurate expression of China's national sovereignty and territorial integrity on CK's official website caused controversy among netizens.
Comments from netizens
Extended reading:
Can Jelly Lin delete his blog, Jiang Shuying cancel his contract, Coach Swarovski and other big names have a long memory?
Since 5438+0 1 Yang Mi announced the termination of Versace in June, many international brands such as Coach, Arthur, Givenchy and Swarovski have apologized for mislabeling Taiwan Province Province.
13 at 8: 3 am1,Swarovski Greater China Limited issued a statement in its official Weibo @ Swarovski, apologizing for official website's listing of Hong Kong as a "country". According to the statement, Swarovski is currently investigating thousands of websites owned by various countries and regions around the world one by one, and will do its best to correct mistakes in the shortest time. The statement also stated that Swarovski has always resolutely safeguarded China's sovereignty and territorial integrity.
The following is the full text of Swarovski's statement:
We are extremely sorry to the people of China who have been hurt emotionally, to our innocent partners and to Ms. Jiang Shuying, the Asian spokesperson. Swarovski has strengthened its understanding and support for China on a global scale, thus speeding up the self-inspection centered on the China market. Swarovski has thousands of websites in various countries and regions around the world. At present, we are investigating one by one and will try our best to correct the mistakes in the shortest time. We believe that reconciliation with actions is the best choice to express our position. Swarovski has always resolutely safeguarded China's sovereignty and territorial integrity and brought global and unified services to the China market and people. The responsibility is on the shoulder, and the initial heart has not changed. Thanks to the supervision of people from all walks of life, Swarovski is willing to continue to work with the people of China to build a harmonious society.
The cause of the incident is that a few days ago, some netizens discovered that Swarovski official website listed Hong Kong as a "country".
Subsequently, the studio of China actor Jiang Shuying, the spokesperson of Swarovski, issued a statement in Weibo, announcing that it had sent a notice of termination to the Swarovski brand as soon as possible and had stopped all cooperative relations with Swarovski.
In addition, after Calvin Klein released an apology for the language/country classification option in the US website in his official Weibo on June 5438+02, some netizens found that Jelly Lin, the just officially announced Asia-Pacific brand spokesperson of Calvin Klein underwear, deleted the advertisement in his personal Weibo.
But today, Calvin Klein's official Weibo's top Weibo is still an official announcement.
Review of past activities
Recently, Versace, a luxury brand, was exposed by netizens to juxtapose Hong Kong, Macao and the country in a T-shirt, and then Versace issued an apology statement twice.
Just before the incident subsided, on June 5438+02, the fashion brand Coach from new york, the French fashion brand Givenchy and the Japanese brand Arthur were also exposed by netizens as "splitting China". After the incident, Yang Mi, Liu Wen, Guan Xiaotong, Jackson Yee, Song and other stars who are or have cooperated with related brands have voiced their voices: cancel the cooperation and stick to China's position.
Many luxury brands have been exposed as disrespecting China's sovereignty.
Recently, some netizens found that a Versace T-shirt listed China, Hongkong and Macau as countries, which attracted attention.
Just as the Versace incident has not subsided, brands such as Coach, Givenchy and Arthur have also been exposed to similar problems. 12, Coach was exposed to design T-shirts that did not respect China's sovereignty; At the same time, its foreign language official website ranks Hong Kong, Macao and Taiwan with China, the United States and other countries.
Subsequently, the French brand Givenchy also listed Hong Kong and Taiwan as a country on the T-shirt and boarded a hot search in Weibo.
At the same time, the Japanese sports brand asics was exposed by netizens, saying that official website also listed Hongkong and Taiwan Province Province as countries. In Arthur's book Choose Your Country, Hongkong, Taiwan Province Province and China are all called countries.
Brand spokesperson: Resolutely safeguard China's sovereignty!
After the incident, Yang Mi, Liu Wen, Guan Xiaotong, Allen, Jackson Yee, Song and other stars who are or have been cooperating with related brands have voiced their voices: cancel the cooperation and stick to the one-China stand. At 2 am on August 1 1, the team of Versace spokesperson Yang Mi issued a statement to terminate the cooperation with the brand.
On the morning of August 12 10: 53, Coach China brand spokesperson and supermodel Liu Wen made a statement in Weibo. She said: "Because my choice of brand is not rigorous, it has brought harm to everyone, and I apologize to everyone!" The statement also said: "At any time, China's sovereignty and territorial integrity are inviolable!"
Weibo also forwarded a lawyer's statement, saying that "Ms. Liu Wen terminated her cooperation with Coach brand endorsement".
Subsequently, Guan Xiaotong Studio and Allen Studio also issued statements. Guan Xiaotong Studio statement said: Guan Xiaotong has no cooperation with Coach brand. The statement also said that Guan Xiaotong and his team resolutely safeguard national sovereignty and territorial integrity! National sovereignty and territorial integrity are inviolable!
On August 12, Jackson Yee Studio issued a statement saying that it had sent a formal notice of termination to Givenchy brand beauty cosmetics as soon as possible and had stopped all cooperation related to Givenchy. The statement also stated that Jackson Yi Studio and Jackson mr. yi have always adhered to the one-China principle and resolutely safeguarded national sovereignty and territorial integrity!
Entertainment Film and Television also issued a statement saying that its artists Song and King Arthur agreed to terminate the contract and stop all commercial cooperation with the brand.
The brand has apologized: they support the one-China principle.
For the controversy exposed by netizens, the brand has also issued an apology statement through Weibo.
Versace brand twice apologized to Weibo, saying that the wrong design of the product "caused some cities not to use the correct country name", saying that the T-shirt had been removed from all sales channels of the brand and was destroyed on July 24th.
At noon on 12, Coach brand responded that it has always respected and safeguarded China's sovereignty and territorial integrity.
In May of 20 18, several T-shirts were found to have major design mistakes, and they deeply realized the seriousness of the problem, and immediately removed the goods involved in various channels around the world.
Therefore, I apologize for the harm caused by consumers' feelings. At the same time, the content of related websites was thoroughly reviewed and immediately revised.
After being exposed to the official website incident, Arthur also sincerely apologized to all walks of life through Weibo at noon on June 5438+02, and solemnly declared:
Arthur China and all his staff have always adhered to the territorial integrity of the motherland, supported the one-China principle, and supported that Hongkong and Taiwan Province Province are inalienable parts of China territory.
/kloc-On the afternoon of 0/2, Givenchy's Givenchy brand apologized for the wrong printing of T-shirts:
"For any man-made negligence and mistakes, we must immediately correct and take warning. The Givenchy brand has always respected China's sovereignty and firmly supported the one-China principle. "
Changan observation:
Hong Kong, Macau and Taiwan Province are listed as "countries",
Can foreign brands apologize for their long memory?
These European and American brands made collective mistakes when they involved Hong Kong, Macao and Taiwan, reminding us that we must re-examine and evaluate such incidents. In recent years, many foreign brands have appeared, and almost all China people will criticize them at the first time, and the momentum is getting bigger and bigger, and the response speed is getting faster and faster. It can be said that regarding the principle of "One China", China people will not tolerate sand and will not give in. But the question is, since we want to do business in China, we should respect the bottom line of China, but why do these foreign brands never have a long memory?
I'm afraid the reason is not that the cakes in China market are not big enough, but that the punishment is not severe enough. Throughout all kinds of events, they basically follow the development model of behavior exposure, public opinion crusade and brand apology. Even though everyone has seen through their essence of "not loving China but loving money", as a result, few brands are completely "cool" in the China market. Nowadays, GAP, which lacks a map of Taiwan Province Province in China, is printed on T-shirts, and the shops are still hot; Ikea, which once listed Taiwan Province Province and China in the manual, was also overcrowded. To some extent, it is precisely because of such a simple lesson that the latecomers have repeatedly made "unintentional mistakes", treating serious incidents of provoking sovereignty as ordinary "public relations crises", and even the apology statements are "exclusively for Weibo".
Paying the price is the premise of long memory. As far as the wrong map drawing is concerned, according to the laws of our country, offenders will face the punishment of being ordered to correct, confiscating illegal products, fined and even investigated for criminal responsibility. According to this logic, it is illegal to print the wrong map name on a T-shirt, and it is by no means a paper apology that can clear the responsibility of "ignorance". Now there are quality inspection checkpoints before products enter the market, and the "quality monitoring" of products related to foreign brands cannot rely solely on random reports from netizens and the media. In the era of rule of law, it is necessary to further clarify the rules and establish a mechanism for this phenomenon, and help foreign brands to establish awe with strict law enforcement and severe punishment.
To do business in China, you must abide by the rules of China. It is impossible to "eat China rice and smash China pot". It may be the most effective way to prevent foreign brands with poor memory from "pretending to sleep" by really punishing a few cases and forming vivid cases to play a deterrent role.
Source: North Night New Vision Comprehensive Netease Beijing Evening News Changan Observation