(1) Principles, rights and obligations of lawyer practice promotion
Lawyers and law firms should abide by the following when promoting lawyer practice We must adhere to the principles of equality and integrity, abide by lawyer professional ethics and practice disciplines, abide by industry standards recognized by the legal service market and the lawyer industry, compete fairly, and prohibit unfair competition within the industry. At the same time, lawyers should be promoted and developed by striving to improve their overall quality, improve the quality of legal services, and enhance their business competitiveness.
In practice promotion, lawyers can introduce their business and professional expertise through promotion meetings and other methods; they can publish academic papers, case analyses, special answers, special lectures, etc. to popularize legal knowledge and promote their own expertise. Professional fields; you can hold or participate in various forms of special and professional seminars to promote your professional expertise; you can participate in various social welfare activities in your own name or the name of a law firm, and participate in various legally established associations. When promoting their practice, lawyers may not promise any material or non-material benefits to intermediaries or introducers, or obtain paid legal services; they may not provide false information or exaggerate their professional abilities, and they may not expressly or implicitly be related to justice, administration, etc. The special relationship between the agencies shall not belittle the professional ability and level of colleagues, and shall not provide or promise to provide kickbacks, etc. When soliciting business, you must not solicit specific legal business at a fee level that is significantly lower than that of your peers.
(2) Lawyer advertising regulations
1. The subject and content of lawyer advertising. Lawyer advertising refers to the process by which lawyers and law firms let the public know and understand the legal service business of individual lawyers and law firms and publish information and their behaviors in order to promote their business and obtain entrustment.
Lawyer advertisements can be published in the name of an individual lawyer or in the name of a law firm. When publishing lawyer advertisements in a lawyer's personal name, the lawyer's personal practice name must be indicated. The content of a lawyer's personal advertisement shall be limited to the lawyer's name, portrait, age, gender, place of birth, education, degree, lawyer's registration date, name of the law firm, working hours of the law firm, charging standards, contact information, and the number of persons who can be contacted in accordance with the law. The business scope of providing legal services to society, etc. The content of law firm advertisements should be limited to the name of the law firm, office address, contact number, fax number, postal code, email address, website, lawyer association, jurisdiction of practicing lawyers, and business scope of providing legal services to the society in accordance with the law. A brief summary can be provided. content of the introduction.
2. Principles for lawyer advertising. When publishing lawyer advertisements, the following principles should be followed:
(1) National laws, regulations and lawyers' professional codes of conduct should be observed; the principles of authenticity, rigor and moderation should be adhered to.
(2) It should be identifiable and should be able to enable the public to identify the lawyer advertisement.
(3) Advertisements shall not be used to make misleading or false publicity to individual lawyers or law firms.
(4) Lawyer advertisements shall not disparage other lawyers or law firms and their services.
(5) Lawyer advertisements shall not violate the purpose of lawyers, shall not damage the image of lawyers, and shall not use the artistic exaggeration techniques of general commercial advertisements.
(6) You shall not violate the regulations of your bar association on the management of lawyer’s practice advertisements in your practice advertisements.
3. Lawyers are prohibited from publishing advertisements. Lawyers and law firms are not allowed to publish lawyer advertisements under any of the following circumstances:
(1) Failure to pass annual inspection and registration;
(2) Subject to suspension of business for rectification;
(3) Those who have been criticized in the notice for less than one year.
(3) Lawyer Publicity Standards
Lawyer publicity refers to the behavior of public media reporting lawyers and law firms releasing information and introducing situations in the form of news, special topics, interviews, etc.
Lawyers and law firms should abide by the following norms when conducting lawyer publicity:
1. You are not allowed to conduct publicity by yourself or authorize or allow others to publish lawyer advertisements;
2. You are not allowed to distort facts or the essence of the law, or publicity that may cause the public to have unreasonable expectations about lawyers;
3. Can promote professional legal services in a certain field
3. Can promote professional legal services in a certain field
4. Can promote professional legal services in a certain field professional legal services. You can promote legal services in a certain professional field, but you must not self-proclaim or imply that a lawyer is a recognized or certified expert in this field;
4. Comparisons between lawyers or law firms are not allowed;
5. Comparisons between lawyers or law firms are not allowed;
6. Comparisons between lawyers or law firms are not allowed;
7. Comparisons between lawyers or law firms are not allowed; Comparisons between lawyers or law firms;
8. Comparisons between lawyers or law firms are not allowed.
5. Lawyers and law firms providing legal advice when responding to letters or self-questions through public media should also comply with regulations on lawyer publicity
6.