In order to ensure that work or things can be carried out in an orderly manner, it is usually required to make a plan in advance. This is a highly operational written plan. How should we plan? The following are exhibition event planning books that I have collected for you, for reference only. Let's take a look.
1. Exhibition background
Our real estate exhibition is mainly to further stimulate the activity of the real estate market, meet and facilitate the home purchase needs of the broad masses of Handan people, and guide the healthy development of the real estate industry in Handan . The 20xx Autumn Real Estate, Home Furnishing and Building Materials Exhibition, led by the Handan Real Estate Administration Bureau, hosted by Handan Radio and Television Station, and hosted by the Media Display Department of Handan Radio and Television Station, is scheduled to be held in Longhu Park from June 65438 to October 1-3. With the theme of "Golden Autumn Fragrance, Harmony and Livability", this exhibition will provide a good platform for interpreting quality life.
2. The purpose of the exhibition
1. To build an interactive platform for real estate and related industries to display themselves, communicate with each other and develop together, and to enhance and expand the brand awareness of exhibiting companies.
2. Strengthen the "exhibition supermarket" function of real estate exhibitions, reduce the time cost of consumers purchasing houses, allow consumers to compare choices on the spot, and guide citizens to rational consumption concepts.
3. Stimulate consumers’ desire to buy houses to the greatest extent, so as to achieve the sales targets of exhibitors as much as possible.
3. Characteristics of the exhibition
1. The exhibition time is set on October 1-3, during the National Day Golden Week. The timing of housing exhibition sales during the Golden Nine and Silver Ten periods is September, with sales opening in October. Coupled with the National Day holiday, people’s consumer psychology is relatively relaxed and their desire to buy is strong. It is a wonderful time of the year.
2. The exhibition location is at the South Gate Square of Longhu Park, Handan City. Longhu Park is located in the eastern part of the main urban area of ??Handan City, bordering Fudong Street to the east, Renmin Road to the south, and Congtai Road to the north. The transportation conditions are very convenient and the geographical location is unique. The daily passenger flow is nearly 10,000 people, and it can reach more than 50,000 people during the National Day. In particular, the South Gate Plaza, where this exhibition is held, is the most popular in the park, accounting for 2/3 of the total passenger flow in the park.
3. Strong publicity and wide publicity platform. Give full play to the media advantages of Handan Radio and Television Station and the cluster advantages of professional exhibitions, and increase publicity and promotion efforts in newspapers, television, radio, the Internet, outdoor advertising and other media. (For details, please refer to Appendix 1 Exhibition Promotion Plan)
4. Novel exhibition formats. On the basis of traditional exhibitions, new exhibition forms, the most interactive on-site activities at the exhibition site, rich artistic performances, interactive games and attractive special planning activities are added. (See Appendix 2 for details: Exhibition special event planning plan)
IV. Exhibition time and location
Handan City Longhu Park South Gate Plaza 20xx 65438 October 1-3
5. Exhibition sponsoring and publicity media units
Organizer:
Handan Radio and Television
Organizer:
Handan Radio and Television Communication and Exhibition Department
Media Support Unit:
Handan TV station,
Intransitive verb exhibition scope
1, real estate developer
2. Real estate agent
3 , Home improvement supplies suppliers
4. Building materials suppliers
5. Other real estate-related enterprises (mortgage financial institutions, transaction legal advisors, law firms)
Seven. Exhibition planning
①Room display area
Special booth in Area A:
The cost is 60,000 yuan
A1 (13mx8m), A2 (12mx6m), A3 (12mx6m), A4 (10mx8m)
Standard booth in area b:
The cost is 25,000 yuan.
B1(6mx6m), B2(6mx6m), B3(6mx6m), B4(6mx6m), B5(
6mx6m), B6(6mx6m), B7(6mx6m), B8 (6mx6m)
②Building Materials and Home Furnishing Exhibition Area
Booth C1-C3:
The cost is 6,543,805 yuan (5mx3m/booth width can be expanded).
Booth C3-C29:
The cost is 6,543,802 yuan (both 5mx3m).
Eight. Exhibition instructions
1. Exhibiting companies must have independent legal personality;
2. Exhibitors have corresponding commercial housing pre-sale licenses and business licenses;
3 .Exhibitors must pay the booth rental fee before September 30 before entering the venue;
4. The booth design must be novel, beautiful, and generous, and coordinate with the development of real estate models and company lintels;
5. The booth may not be used for other purposes without the permission of the organizing committee;
3. Exhibitors should abide by advertising laws for product promotion and display;
7. Requirements for participating properties: meet the conditions for listing and sales (possessing state-owned land use right certificate, construction project planning permit, construction project start permit, construction land planning permit, and commercial housing pre-sale permit). Projects without pre-sale (sales) permission can only display corporate images and projects, and cannot sell houses in any form.
8. Exhibitors trading at the exhibition site shall not damage the interests of home buyers through fraudulent behavior. Violators will be disqualified from participating in the exhibition and their booth fees will not be refunded;
9. Exhibitors should take good care of their booth items and be responsible for any losses;
10. If the exhibitor fails to If you can register for the exhibition before 8:30 am on October 1st, the organizing committee has the right to use your booth for other purposes, and the paid booth fee will not be refunded.
；