What is the meaning and role of integrated marketing?

What we call integrated marketing does not mean simple multi-channel promotion. However, through the multi-faceted integration of channels, personnel, content, and marketing purposes, the marketing effect of reducing internal consumption and saving operating costs can be achieved.

The functions of integrated marketing:

1. Enhance brand influence and promote transactions.

Whole-network marketing can enhance brand influence and promote transactions. Utilizing full-network marketing means using all-network channels to promote a positive image of your company. Brand awareness will increase, and a large number of long-tail words will rank, bring customer inquiries, and further promote transactions. You can do it even without customers, and you can also increase conversions. rate, allowing users to increase transactions. If a user wants to buy your product or service, and he sees a lot of positive information online, he will definitely speed up the ordering process.

2. Reduce marketing and promotion costs.

When doing network-wide marketing planning, resources are integrated for marketing to minimize costs. If a company does marketing and promotion alone, it requires artists, planners, promoters, and editors, which is time-consuming and laborious in all aspects. However, full-network marketing can save time and reduce costs.

3. Online marketing continues to be strong.

Whole-network marketing can quickly increase brand awareness for enterprises, and it will also bring great benefits to gaining word-of-mouth. Regardless of the method, you can see relevant information about the company, which greatly improves trust. And this kind of continuous marketing allows customers to find you through different channels, which not only enhances the stickiness between users and enterprises, but also increases the brand awareness of enterprises. Unlike bidding, if you spend money, the information will be displayed, but if you don’t have money, it will not be displayed. The information covered by full-network marketing has always been displayed on the Internet.

4. Wide network marketing coverage.

Whole-network marketing is not a single SEO ranking of the website. Many business owners only know how to use keywords to rank their websites. In fact, if you really rank keywords, there won’t be much traffic. No one has heard of you, and you can only cover one ranking at most. But through full-network marketing, you can get many rankings and even dominate the screen.