Store Manager magazine was founded in July 2006 by Love Online, a subsidiary of Jardine Matheson Network Information Co., Ltd., and directly distributed by major domestic retail enterprises. The main readers are store managers of various retail formats, middle managers of headquarters and retailers who are interested in becoming store managers. At the same time, through the store manager network, online release.
■ Development History Serial Number Time Event 1 2006.7 "Store Manager" was founded 2. New information column was added in 2007.2.
Introduction Columnist 3 March 4, 2007 The Store Manager was revised as the cover of the fourth issue of Marketing Forum magazine. In July 2007, the first issue of The Store Manager was revised in depth, and the page number of the magazine was increased from 48 to 64.6 2008. 10, and the second one was revised as July 7, 2009. Page number increased to 88 8 20 10.4. The image of the store manager was upgraded, and the LOGO was confirmed for the first time. The magazine was defined as "the only reader in China who specializes in retail store management" 9 2010.1the store manager operated independently. Synchronous construction of store manager's network 10 20 1 1.8 store manager's content is determined as five categories, 17 column,112.4 store manager's positioning change: China retail employees must read ■ magazine positioning.
China retail practitioners must read.
■ magazine concept
Talking about retail life and innovating store management
■ column settings
1, at the beginning
Editor-in-Chief's Views and Industry Cognition
2, retail, opinions
In-depth interpretation of industry experts and well-known scholars, unique insights into industry development.
3. Information round table
& lt News Eye >
Collect the latest information of retail industry, including opening and closing information, enterprise trends, senior management changes, industry hotspots, retail policies, business environment, overseas retail, etc.
4. Cover characters
In-depth interviews with employees in the industry, including well-known executives and excellent store managers;
5. Company window
Through interviews with enterprise managers, the characteristics and development process of the enterprise are displayed, and measures and experience summaries in store layout and management, cooperation between commodity and brand suppliers, selection and training of store managers, customer research and service are shared.
6. In short, the store said
& lt interview >
Share the struggle track, growth experience and management methods of excellent store managers;
& lt case >
Anecdotes in retail industry
& lt dispel doubts >
Answer questions related to the retail industry that netizens care about by the author or industry experts of this magazine;
7. Special planning
The editorial department of "Store Manager" plans exclusively, and each issue has a theme, which combines the views and comments of the industry to present readers with various conditions of the retail industry.
8. Picture Retail
Interpreting the retail moment with pictures.
9. Management
Practical reference of store operation and management in various retail formats, such as practice summary, innovative suggestions sharing, management knowledge, small cases, experience sharing, etc. Activities promotion planning, category management, employee management, store competition, customer service and other related work.
10, column
Use words to reflect what people in the industry do and think about the retail industry.
■ Magazine features
The "store manager" has insight into the retail industry and cares about retail figures. Is a professional magazine to think and explore the industry.
1, mainly reading middle and high-end employees in retail industry;
2. Relying on Lianshang.com, with strong database support, the industry interpretation is more in place;
3, a number of senior practitioners joined, and their opinions and analysis were more authoritative;
4. Pay attention to the retail industry in real time, share the latest information and keep abreast of the industry trends;
5. Actively interact with retail employees through words;
6, store manager network synchronization update.
■ 2011-20 13 Classic Review of Store Manager No.65438 +0 No.2013 12 Now is the best time to enter e-commerce —— Interview with Huang Mingrui, Chairman of RT Mart and Executive Director of flying cow net. Special Planning of kloc-0/3-Exclusive Investigation of Metro Business Circle 4 20 13-Visiting Taipei to See Retail 5 20 13 No.9 Lin Congying: Building a Clothing Empire from a Pant 10 20 12 10 Capacity+ 12 20 12 innovation and development of commercial capital in Anhui seventh issue 13 20 12 innovation and return of Tesco fifth issue 14 20 12 retail Mulan-the power of female store managers1520. 8+02 Mobile Retail-Beyond the Earth's Surface162010 Pacific Coffee Tang: Copying the Hong Kong experience to the Mainland172018 2007 Retail History Store. 19 20 1 1 What can our talents win? -Analysis of "school-enterprise cooperation" store manager training mode 20 2011hypermarket: Where to go?